windsong press release what should the second paragraph of a news article contain?

Still, you’ll also want to add some spice, bravado, and swagger to your headline to capture more attention. A boring and stagnant headline may be newsworthy, but that doesn’t mean it’s not making people pull their hair out when they read it. Read more on these in an article by TechCrunch.
First, plan on using an email address on an actual domain. A few sites don’t allow free email addresses (like Gmail, Yahoo, or Hotmail), so it’s good practice to use a standard email address for every site. I use “info@mikemunter.com” for all my press release testing and submissions.
Elena is founder of a technology PR agency that works with startups to billion-dollar companies. She is passionate about helping marketers and small business owners with practical publicity strategies, which she’s also using for her own bling flip flop company.
On this site, the free distribution option allows you to use specific font styles to create a more customized press release.  For only $1 per release you can insert up to 3 images to add branding with a logo or enhance your release with pictures of an event or product.
Thanks for dropping in with your unique insight. I definitely agree with the 1st and 3rd points (make the first paragraph very strong, and leave clear contact details) but the 2nd point will vary from publication to publication. I’ve written for niche industry publications where my main job was to scour press release sites and find the latest stories/updates, daily. Then, I would re-hash these stories with my own words (in the voice of the publication).
Newsroom fax machines and reporters’ inboxes are flooded on a daily basis with press releases from companies, government agencies, non-profit groups, and even average citizens trying to get their neighborhood plight noticed. If you send in a press release that’s riddled with grammatical errors, buried in a convoluted e-mail, or completely irrelevant to the reporter’s coverage area, you might as well be tossing your press release down a sewer drain. If you deluge a news organization with unprofessional or uninteresting releases, your chances of ever getting favorable news coverage are zero-to-slim.
PageRank: Google uses a secret metric formula to analyze the credibility, popularity and trust of a website. This is called a PageRank. It can rank from 0 to 10 (with 10 being the highest). The most important component that adds to the strength of a PageRank is the number of quality backlinks from other websites.
When emailing a press release, do not make the subject line of your email press release. You will only blend into the crowd. Get the editor’s attention by making the subject line your grabber headline, for example, Brand Co. wins $30 billion government contract.
A personal brand is an essential business tool today. We work online, shop online, socialize online. Our profiles exist across a plethora of channels and each one is an opportunity to promote a professional and approachable brand. The idea of personal branding has become synonymous with online marketing in particular; as a way for smaller […]
Other so called Top 10 lists or Best of the Best lists that you may encounter on other websites only consider two factors: 1) is the service free?; and 2) how much publicity does it generate for me? They don’t consider other important factors to determine the effectiveness of using such services. In choosing the most effective free PR services, I made sure each one is not only free and generates publicity for you, but each service ALSO: 1) attracts moderate to high traffic EACH DAY to its site; 2) has a good PageRank with Google; 3) has a high number of websites linking to it; 4) allows DO FOLLOW links in your press release; 5) distributes your press release via RSS feeds and social media tools; 6) builds backlinks to your website; 7) improves your RANKING in search engine results.
SUBSEQUENT PARAGRAPH(S): The rest of the press release should contextualize and provide additional information about the finding. Why is it exciting or unexpected? Nitty-gritty experimental details should be left out in favor of describing how the finding advances scientific knowledge, reinforces a key idea, or provides a new method. Importantly, however, the finding must not be overhyped or oversold. A brief quotation from a researcher involved in the work or from a colleague familiar with the importance of the finding can also be included, but be sure that they agree to be quoted.
This format is important because it’s what journalists follow when they create a story, so if you want your PR to be picked up after using a free PR distribution service, make it as simple as possible for your audience.
Hi Sam! Thank you for the comment. The rule to always follow with a press release is if you don’t have something impressive to share/show, then don’t. It’s great that you have art assets done, but I’m not sure if that is enough to go on. Perhaps if you had a free, playable demo in addition to the art assets, or were inviting people to a beta, etc., then you could for the announcement-type press release, but without those extra, impressive items, I may hold off. Hope that helps.
A Community Tool Box publication offers some tips on avoiding press release rejection by using proper grammar, spelling, titles, style, and prose. Remember, editors won’t fix your document for you; that’s on you. They might make minor changes.
PRLog is designed to help businesses of all sizes, from small to large, with their online marketing, and the website offers services including not just press release distribution for free but also press room hosting, a business directory, job listings, and an expert directory.
The last step in writing a press release is to write the phone number(s), fax, email, website addresses and other links for social media platforms where the business is active. In addition to this, you can also write about your business partners and potential clients in this section. Make sure you conclude the press release with a call to action.
“While free press release sites are tempting, I’d advise not to use them for distribution. Google has labeled many of them as spam. If you have a good news release that is worth getting out, spend the money and distribute it through a reputable site such as Business Wire, PR Newswire or Marketwired,” comments Sara Callahan, owner of Carter West Public Relations.
Rinse and repeat with this. Don’t worry about trying to get social traffic back to your website. Rather, focus on branding and creating viable credibility and increased social signals that ultimately do wonders for your website when all is said and done.
Including quotes from people in your company can be helpful for journalists (and on regional or trade publications are often used, word for word). A common beginner’s mistake is to use quotes to provide information, for example, last year, we employed 100 staff in 12 different countries and turned over £5m.
When you’re narrowing down your options and selecting the right free PR distribution site for your needs, you likely want a provider that is convenient and is going to make the process as simple and as streamlined as possible for you.
However, you do need to know the format of a book press release and some best practice advice on writing one.  Remember, a legitimate editor is more likely to accept a press release on your book if it’s properly formatted and they don’t have to do too much work on it.
Syndicating your press release is very important. Sure, it’s going out to all of these places. However, if you don’t take some additional “traction-action” yourself, you could be essentially wasting your own time and money.
BriefingWire.com lets you setup multiple Business Profiles which is great for client submissions. In fact, the company profile page provides a dofollow link, even before you submit your first release!
The next step in your press release writing process is creating a killer headline. Your headline should grab the attention of your audience (whether that’s an editor, reporter, or the general public) and encourage them to keep reading.
As Internet has assumed growing prominence in the news cycle, press release writing styles have necessarily evolved.[4] Editors of online newsletters, for instance, often lack the staff to convert traditional press release prose into more readable, print-ready copy.[5]
What I like is that you guys do a QC check on releases!I’m not sure I’m reaching who I need to reach. That concerns me. Although I’m able to choose a sector I’m not sure if I’m getting to industry trades. It would be helpful if knowing which targets are being selected when you chose a specific s
As a reporter, my immediate response to that press release was that it’s not important because it expended an entire sentence saying absolutely nothing. And I assumed (probably rightly) that the company’s marketing team was a bunch of idiots.