willard intercontinental press release reason song templates

If you were going to write a press release about your new product, it needs to be newsworthy. In other words, nobody wants to read a press release that just says, “Hey, we made a thing!” Instead, arrange your press release so that it includes the most unique benefits of your new product.
Yes, we offer proof of distribution for all of our customers. Other services expect you to take their word for it or point you to a link on their internal website. We believe in accountability. After your press release has been distributed, we will create a detailed listing of the exact URLs where your press release has been published to.
Reliability: As a popular free press release distribution site, there is a focus on reliability at Free Press Release. This site has also been in operation for many years, and it has built an extensive, quality network and user group.
Your release should be relatively short – two or three pages, max. Keeping the release to one page does not necessarily improve readability, which is what you’re aiming for. Subheads are also useful to grab the reader’s attention.
Atmospheric Sciences AS Biogeosciences BG Climate: Past, Present & Future CL Cryospheric Sciences CR Earth Magnetism & Rock Physics EMRP Energy, Resources and the Environment ERE Earth and Space Science Informatics ESSI Geodesy G Geodynamics GD Geosciences Instrumentation and Data Systems GI Geomorphology GM Geochemistry, Mineralogy, Petrology & Volcanology GMPV Hydrological Sciences HS Natural Hazards NH Nonlinear Processes in Geosciences NP Ocean Sciences OS Planetary and Solar System Sciences PS Seismology SM Stratigraphy, Sedimentology and Palaeontology SSP Soil System Sciences SSS Solar-Terrestrial Sciences ST Tectonics and Structural Geology TS
For something to be newsworthy, it must be something that audiences outside of your internal organization will care about; something that has significance to a reporter and their readers, viewers, or listeners, or to other external stakeholders (potential investors, etc).
Offer details here that strengthen your narrative, like creative or noteworthy ways your company developed the project or announcement at hand. Or, when applicable, comment on future implications of your announcement. 
Write the boilerplate. The boilerplate section covers information about the company such as the number of years in business, mission statement, and other products the company offers. This section may also include information about the company’s CEO or founder.
When thinking about the audience, consider what knowledge they have about your company and product, and the type of language they will understand. The language used to describe production processes, for example, might be relevant for a specialist engineering audience, but not for the general public.
Ten years ago, people still relied on morning papers for news. Today, the vast majority of your company’s customers and prospects scan headlines on Twitter or see what’s trending in their Facebook feed.
One of three things happen when you get one of about 100 press releases every day (on a quiet day) … 1) Read the first par and trash it (so make that first par relevant and to the point); 2) Continue reading and use the release as is or trash it (so make sure it is well written, short and to the point, and ready to use in the style of the newspaper / site you have sent the release to — if they only use sponsor names once, only use them once; if they use a style for acronyms, use the same style; if they use Mr / Mrs / Ms /Dr before surnames, use them … or don’t if they don’t; and NEVER refer to people by their first names if the site / paper does not); 3) Read it and follow up so make sure there are relevant contact details that are easy to find.
1. Headline. Grab the reader’s attention with a strong, catchy headline with keywords that people will most likely use in their search. This is your opener and what will make your reader want to read on. Include the name of the event and either the location or theme of the event. You won’t want to give too many details up front. If you’re writing an online press release for an event, know that Google will index characters and Yahoo, 120 characters. Use Title Case for your headline. See what PRWeb says about press release headlines.
My primary goal for writing and submitting a press release for a client is to get a link back to their website. Links to your site help increase its authority and can help your website – or a page on your site – rank better in Google for a targeted keyword phrase. Dofollow links back to your site from other sites also help pass PageRank.
Send the press release out in a timely fashion. Sent too early, people won’t remember it; sent too late, they may already be committed to something else. Two to three weeks in advance is a good timeline.
An increasing number of journalists use software programs to organize press releases that relate to their area of coverage before they read them. Use keywords that clearly define your announcement in terms of traditional media coverage areas, such as location or technology.