what makes a good press release create press release

Up next is Business Wire, which also targets the same set of companies as Globe Newswire. If you look carefully at the company’s offerings, you’ll notice a distinct emphasis on IR (investor relations) options for companies that are looking to improve their awareness and visibility with the investor community. Notably, Business Wire is a Berkshire Hathaway company, and that means it has the seal of approval from Warren Buffett, one of the world’s most famous billionaire investors.
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Once you’ve set the scene, it’s time to bring your details to life with a quote that reporters can use for context around your announcement and help paint a picture of how your news affects the given industry, customer base, and landscape.
If all that sounds too difficult, you may want to spend the extra money to get a reporter to write the press release. Any good reporter will make the release look like a story, which means it’s more likely to be picked up and republished. Luckily there are plenty out-of-work reporters out there right now.
When you’re satisfied with your release, click “Next Step:  Payment” to pay for, confirm and submit your order.  (If you don’t already have an account, you will be asked to fill out a short registration form before submitting your order.)
Considering that journalists are flooded with potential stories and pitches on a daily basis, making yours stand out from the pack is crucial. While the format for a press release is basic, the content of the release should be anything but. Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for stories.
Use a hook. Tying your event into trends, news, and social issues can add excitement and urgency to a press release for an event. The reader feels they are getting more value by attending than staying away.
A well-written press release is the first step in getting some attention for your new album. Use this template to help you organize your information. Note that this template was written with bands and indie labels in mind as the writers and the media in mind as the readers. PR folks and radio pluggers will want to take a slightly different approach with their press releases, and one- sheets for distributors and stores should also be slightly different.
Professional public relations writers who represent prominent clients (Apple, Inc., IBM, Ford., etc.) use the popular wire services (like BusinessWire) strictly to generate (credible) publicity and not necessarily for SEO purposes. They use these costly services to distribute their press releases to well-know media outlets (USA Today, Reuters, Associated Press, Wired magazine, etc.).
We have crafted this comprehensive, easy-to-follow press release template complete with a promotional plan and considerations for your next announcement. We use these guidelines when writing and formatting our releases here at HubSpot, and created a faux, sample release to illustrate what content goes where and why.