what is the best day to send a press release word announcement template

This is one of the best graphics I’ve seen describing the correct formula for a press release. However, you forgot one thing. Just above the Headline you forgot to write the words: FOR IMMEDIATE RELEASE (in call caps). If I may please ask you to revise your graphic, you would help a lot of new writers to learn the true formula of an Associated Press press release standard. Thanks again for your well designed and informative graphic.
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Generally, you should send a press release by email. It’s wise to make your subject line attention-grabbing. Any press release sent by email should be pasted into the email rather than sent as an attachment – this may see your email flagged as spam.
Press release services distribute your press releases to journalists and reporters, thereby increasing their exposure and the likelihood that they’ll be published. We looked at the most popular options and rising stars and decided to review eReleases, PR Web, and PR Newswire. These companies are the most popular press release distribution services on the market today that are in a price range that small business owners can afford.
Communication is one of the fundamental elements of the business. Customers, partners, remote employees are exactly the people you should be able to stay in touch with in 24/7 mode. In this article, you will find out which communication trends are leading for 2017-2018.
First and foremost, the press release itself needs to contain “newsworthy” information. Marketing and advertising are what you as a company say about yourself, and press is what others say or reprint about you. The release should have some kind of news or official announcement perspective that allows a journalist to see if the subject matter is relevant to their beat of reporting. Before putting out the release, also consider the current news cycle and if the announcement has some relevance in current reporting.
Hi Emmy, Thanks a lot for this template. I’m working on a press release for my mobile app. After going through examples of other press releases, I noticed that a lot of grabers stem from the headline. How much more important would that be? Thanks, Makori.
Our release resulted in a story in The Washington Post. In the second, our release was picked up by Google News, and disseminated, landing on multiple sites of station affiliates for ABC, NBC, and CBS News.
A press release is a written communication that reports specific but brief information about an event, circumstance or other happening. It’s typically tied to a business or organization and is provided to media through a variety of means. 
While some people mistakenly believe that storytelling is reserved for novels and books, it’s a critical tool a product-focused press release. The reason is simple: people don’t want to simply hear the features of your new product. Instead, they want to hear why they should use it, how it will change their lives, how you came up with it, and what makes it so different from anything else on the market. Storytelling is the best way to achieve these things.
The idea behind this press release was to educate people about a new dating app (small business) as well as empathize with any single person who reads it. We placed a small insert about why we developed the app and let readers know that we too are single and feel what they’re going through.
Press release material can be beneficial towards media corporations because releases help decrease costs and improve the amount of material a firm can output in a certain amount of time. Due to the material being pre-packaged, this saves journalists time, not only in writing a story, but also the time and money it would have taken to capture the news firsthand.[8]
Hi Mike, thank you for your comment and suggestion! I think adding that line would be a good improvement for the template. Once I get some time, I’ll try to make that adjustment. That said, I may take your suggestion a bit further. Instead of saying FOR IMMEDIATE RELEASE, I may put something like FOR IMMEDIATE RELEASE or EMBARGOED UNTIL [INSERT DATE] so developers know where to put the for immediate release or embargo date 🙂
However, if you have the time, you are probably better off saving your money and writing the press release yourself. For tips on how to write your press release, view our how to guide. If you are having writer’s block and need some ideas, look at these press release examples from the pros.
If you have a public relations budget, you can also send your release to a wire service for broad geographical distribution. Small companies can distribute through PRWeb.com for as little as $80, Black says. Other services such as Businesswire.com and PRNewswire.com are pricier but will expose your release to a broader audience.
We’ll go into each of the sections of the book press release template in turn. Always remember that you need to write like a journalist – not an author. Clear, concise communication is your guiding philosophy.
Close – in North America, traditionally the symbol -30- appears after the boilerplate or body and before the media contact information, indicating to media that the release has ended. A more modern equivalent has been the ### symbol. In other countries, other means of indicating the end of the release may be used, such as the text ends.
Remember that press releases are a major form of branding, something that is exponentially vital in the online marketing world of the present day. SEO has shifted to being more about branding and engaging content than about getting backlinks.
Remember, you are courting editors, journalists, or TV producers – not consumers. They’re not looking for fancy formatting and they certainly aren’t hoping to be impressed by a writer’s expansive vocabulary. Stick to the point and be sure to include the essentials. Press releases are usually no more than one or two pages long and contain complete media contact information, a headline, dateline, the body of the press release, and three hash marks that state, in journalistic terms, ‘THE END.’
While brevity doesn’t necessarily improve readability, it may nonetheless improve your chances of getting your release published, depending on the space needs of the paper in question.  Many papers have limitations on the number of pages they can print, and therefore anything they publish has to be short enough to fit into their format.  Others try to fill as much space as possible, and thus will be happy to publish longer pieces.  It helps to know the constraints of the media outlets you’re approaching.  (The same restrictions – or lack of them – might apply to broadcast media.)
Optimization features help you gain SEO traction and visibility through free press release distribution. They  will also help you gain a better understanding of what people are searching for as it pertains to your industry.
I want to be a trusted resource for that media so I’m trying to give the journalist all the information when they need it so they don’t have to go anywhere else, says Gillian Pommerehn, director of public relations for Crosby Marketing, which is based in Annapolis, Maryland, and whose clients include the U.S. Department of Agriculture and DuPont.
Today, you can focus on the free and paid high quality press release sites that actually have value. To avoid a Google search engine penalty, use no-follow link to your site while submitting in any of the following high PR free press release sites or high a PR firm to strategically submit your message to these sites. 
These templates are easy to download and print. Each free press release template is available in Microsoft Word (DOC) format. Just choose a press release template and download it. Open it in Word (or another program that can display the DOC format), edit it, and print your personalized press release.
Very nice and relevant post. Can you also explain how to get it published? Do you write keeping a publisher in mind? Or do you write and send to many publishers, to see who is liking the story and ready to publish? Do the publishers charge?
An effective press release written for a product launch allows you to attract attention from high profile media groups and also get the attention of target buyers in your market. A well written press release can increase brand awareness and also promotes your online presence. Remember that writing about critical features, benefits and the ‘why’ behind your product launch all help create a high impact message. Whether you’re a start-up or an established corporation, here’s how to write a press release as an announcement for your product launch.
Below the headline often comes a brief, one-line summary of the press release [source: PR Leap Blog].  Like the headline, the summary should draw the reader in quickly and motivate them to learn more.

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