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C. Summary line. If you haven’t lost journalists by now, this is where you have to convince them that your story is worth reading (and therefore that theirs will be too) so they go through more of your press release. You want to make clear what are the basics of your app and what makes it unique at the same time.
Small business owners mistakenly believe that sending their press release to the greatest number of people possible—journalists and non-journalists alike—is the best way to increase the likelihood that they will get “picked up” by the media.
Everyone wants to be in the national news, but don’t discount smaller, local, even weekly newspapers. Why? You already have one of the main things they look for in stories: a local angle. There’s also less PR competition, which makes it easier to pitch the reporter (as long as you have a great story!) You have a greater chance of a bigger story, and of the journalist including a photo (which makes it easier to catch the eyes of readers).
Come out and join us in making wishes at the wishing fountain at Greenfield Village. 13,000 children are living in foster care in Michigan. Please come make wishes with us. Working together… We are Michigan’s statewide foster, adoptive and kinship parent coalition. Our families are working togethe…
Also include the guest’s educational background, listing the most recent degree and where it was earned, and ending with the oldest degree. (Example: Smith holds a master’s degree in urban and environmental planning from the University of Virginia in Charlottesville, Va.; a Bachelor of Science degree in computer science from Old Dominion University in Norfolk, Va.; and a Bachelor of Fine Arts degree from Virginia Commonwealth University in Richmond, Va.)
5.     Good press releases can spread far and wide. A while back, I talked about the importance of targeting smaller local media outlets. One of the reasons I gave is that most major media outlets get a significant percentage of their stories from local media outlets throughout the world. That’s how the news industry works. One reporter picks up a story, and then it spreads from one publication to the next.
In the next paragraph, include a biography about the speaker or group that is coming to campus. This may begin with a short description of the person’s job and additional title information, and about the company/organization they are with. If your event is a performance, also would be appropriate to include a description here.
Firstly, we located all the free active PR distribution sites that we could find and then issued a series of press releases on each site. To make this a realistic test we used ‘real’ press releases containing news about our PR agency or client news. In total, we issued four releases using the sites (two releases about clients and two about Vitis PR). Each time we issued a release, we reviewed the results, only including the sites that we felt performed well in subsequent tests. The table below shows how many releases were issued in each ’round’:
We can write the releases for you, or if you send us one of your own, we will check it is newsworthy and editorially appropriate and publish it for everyone to see. And, our meticulous team will get in touch if there are any mistakes or editorial changes that will help to maximise the number of people your news will reach… if that’s OK with you?
Go online and visit your local media sites and copy their emails and first names into an Excel sheet. Next, go to MailChimp, which is a free email marketing service, and create an account. Add your mailing list of local and national media reporters that you to send your releases to. Now you can build your release complete with all of your contact information into an email, and send it to every reporter on your list.
Bath Planet recently held their annual conference in Tampa, Florida. The conference included all 149 Bath Planet dealers from across the United States. The event allowed dealers to learn more about new and upcoming products for 2018.
“How to find any reporter’s email address”. This video explains how to find any email address using a handy spread sheet and gmail. Link to the spread sheet is at the bottom of the page with other handy tools for building your own press list.
You must know that a reader already has all the information they need to profile your image. A press release is just a way to help them add in more information to what they already know. So, always ensure that you write your press release in a way that it has valuable for them to read. You need to write a concise and a helpful piece and most importantly a valuable one.
You want a press release to generate more than a sudden spurt of publicity. After your press release has been distributed, you want your press release to keep working for you by building quality backlinks to your website.