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Wow. This is a powerful resource. I read and re-read and then made points and downloaded the copy for future use. Simply put this is a very well written article about Press Releases and has given me a lot of ideas. Thank you!
Below, please find the detailed review of each firm on our list of best press release distribution services. We have highlighted some of the factors that allowed each press release website to score so highly in our selection ranking.
Would you prefer to follow some old school thought for your business or brand’s recognition? Definitely not! Following the old school of thought is not advantageous for your business anymore. It can seek to ruin all the efforts that you have made to build your brand. Success comes to us when we follow a new school of thought and the current trends. Similarly, when it comes to devising a public relations strategy, you need to come up with strong content to represent your brand.
In the not-too-distant past, businesses and SEO agencies used the sites as an SEO ploy. They would stuff low-quality news releases with keyword-filled backlinks and send them to scores of press release distribution sites in an effort to game Google’s algorithm. In response, Google’s 2012 Panda update severely penalized the sites. It rendered the SEO value of their links virtually worthless and classified many of the sites as spam.
Press release distributors allow you to target your audience by location and industry, so assign your parameters accordingly. Schedule your release early the morning on a weekday in order to maximize visibility. If applicable, add a photo or image to make the PR more eye-catching. Most press releases include a quote from someone affiliated with the company writing the PR, to infuse more personality into your message.
Palamedes PR: This is a UK agency with a very nicely designed site, which is a pleasure to navigate.  One aspect of Palamedes PR that is cool is their “price match guarantee.” They state that if you find a lower price for the same type of service elsewhere, they will match it.
I know it seems easy, but careless errors can result in your release not getting published with your link in it. Take your time, read the instructions for each press release site, and follow the steps below.
Whenever you’re distributing a press release online, you also want to make sure that it is optimized for search engines. Choose a specific, long-tail keyword that direct extra traffic to your press release. You never know what journalists and bloggers might stumble upon your release just because you took this extra step.
Come out and join us in making wishes at the wishing fountain at Greenfield Village. 13,000 children are living in foster care in Michigan. Please come make wishes with us. Working together… We are Michigan’s statewide foster, adoptive and kinship parent coalition. Our families are working togethe…
A subheading can be a way to get the inform/intrigue balance right – if your headline is more heavily one function than the other, the subheading can be the place to compensate and redress the balance.
Discover e-Solutions Ltd. (DeSL), the leading provider in integrated collaborative product lifecycle solutions for the fashion, apparel, textile and footwear sectors, is proud to announce continued support of the apparel and footwear industry by joining the American Apparel and Footwear Association (AAFA)… – March 03, 2018 – DeSL
You must know that a reader already has all the information they need to profile your image. A press release is just a way to help them add in more information to what they already know. So, always ensure that you write your press release in a way that it has valuable for them to read. You need to write a concise and a helpful piece and most importantly a valuable one.
America’s teenagers are angry at Hollywood for glamorizing ultra-thin bodies, and many girls say they feel too self-conscious about their bodies as a result of watching TV, movies and music videos. The findings are gleaned from more than six months of ongoing discussion and debate at the website theplace4vitamins.com. According to theplace4vitamins.com President John Smith, anger and resentment toward the Hollywood ultra-thin runs deep, particularly among teenage girls.
Many people think press releases have to be chock full of buzzwords and branded terms. Big data anyone? Five syllable words you have to look up on Thesaurus.com? Quotes from every executive on the planet that go on for pages? We’ve seen it all. Unfortunately, so have reporters — and they are not fans. 
As a reporter, my immediate response to that press release was that it’s not important because it expended an entire sentence saying absolutely nothing. And I assumed (probably rightly) that the company’s marketing team was a bunch of idiots.
Less is more. Let me say that again, do not go over-board with hyperlinks and anchor text in your press releases. Use only 2-3 links for every 500 words of text in your press release. Since press releases should be kept between 400-600 words, this means 2-3 links of anchor text for the entire press release. Using too many links makes the press release seem spammy and gives search engines a reason to penalize or block it from SERPs.
If you have information which you believe might be of interest to the CIA in pursuit of the CIA’s foreign intelligence mission, you may use our e-mail form. We will carefully protect all information you provide, including your identity. The CIA, as a foreign intelligence agency, does not engage in US domestic law enforcement.
Write the boilerplate. The boilerplate section covers information about the company such as the number of years in business, mission statement, and other products the company offers. This section may also include information about the company’s CEO or founder.
This will ensure that the SEO value comes from the natural use of keywords, and it will help you gain more exposure in search engines. Other SEO benefits that stem from the use of distributing free press releases include natural link building and referral traffic.
For any well-written release with genuine news, a paid press release service is the most cost-efficient way to earn legitimate media placements, confirmed by valid media monitoring and measurement reports. If you use your own media contact list as your primary method of targeting specific journalists and news outlets, the paid news release services can and should be used to supplement and backstop your targeted media relations efforts.
Please note that registering with free PR distribution sites will inevitably mean you start to receive SPAM emails so, to avoid this, we recommend setting up an alternative email address and using this to register with these sites
([City where the news takes place in brackets])- In one or two sentences, write the main news or point of your press release. These can be longer sentences, but there should never be more than three in this paragraph. You’ll not be able to fit all your details in here, and that’s ok.
Although your distribution channel is important, the quality of your release is even more so.  Each of the aforementioned resources, include helpful tips on writing eye-catching press releases.  Try out a few of the sites to find the best fit for you and make sure you utilize your social media channels to get the optimal amount of exposure to your press releases for your business.
Understanding exactly where your news is sent by press release website is important. In fact, it may be one of the most important deciding factors for which press release distribution option you choose.
Submitting a press release is self-explanatory and somewhat repetitious. Once you submit a press release at one of my recommended sites, you will realize that the other sites have a similar submission process. Depending on how many press releases that you intend to submit (and how different they are in content from one another), you may want to narrow down your selection.
Journalists are generally taught to get as many of the five Ws (who, what, where, why and when) in the opening line of news stories, so if you want examples of great first lines for press releases, look no further than your daily newspaper.
The following is a great press release example. It has a sales aspect to it (something you typically want), it’s on a topic that’s worthy of being written about, it reads like an actual article (another key attribute), and it’s got some good quotes in it as well.
We recommend eReleases as the best press release distribution service for small businesses because they offer the widest potential distribution for a competitive price. While PR Web distributes your press releases to more websites, eReleases is the only service we reviewed that distributes to the Associated Press’ wire.
While this may seem like a simple approach, it serves a critical purpose. First, it gives journalists something to pull out of your press release and use in publication. Second, it inspires confidence within the people reading your press release.
PRLog offers free press release services for general search engines, their website, industry, and tag and location based RSS feeds, and they offer a front page placement on their site if your news is released on PRLog before anywhere else.
It was always great working with eReleases. They constantly run specials rewarding companies that use them often. Their staff is always great to work with, helpful and very knowledgeable. I have worked with lots of PR distribution companies and eReleases is by far my favorite.