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Feeling a little down lately? Or a lot down? It could be SAD. Find out how this time of year can lead to mood changes, learn what symptoms to look for, and consider ways to pull yourself out of the dumps.
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I slogged through writing a press release last year on my own, and it was pretty bad. It wasn’t all that clear and didn’t get picked up by anyone, but at least it took me a long time! I’ve been dreading the creation of this year’s version, but I have new hope now!
Once you submit your release, MailChimp allows you to see which recipients opened your email. This allows you to follow up with certain reporters of interest to determine if they need any additional quotes or details for their story regarding your release. You can also A/B split test your emails to see which subject lines have higher open rates.
It’s Journalism 101 — the lead paragraph includes the who, what, when, where and how of the story. If the reporter were only to read the lead of a good press release, he’d have everything he needed to get started.
Press releases are very costly, which is the main reason for any controversy on their merit. If everyone who could afford to send a press release did so, it would dilute the overall value. Press releases have undoubtedly lost some authority over the years as so many businesses use them for self-promotion and Panda updates target thin content. However, if you’re sending a press release with newsworthy content and not spam, then this will not work against you. Note that the cost suggests they are not the best tactic for small budgets.
Is there a benefit to paying for a press release vs. using the free services?  Depends on your pocket book and the topic, your competition, the time of year, your reputation, and the list goes on.  Opinions are on both sides of the fence.  In the end, a press release is only one of dozens of activitities you will include on your marketing calendar.
Write the summary section. The summary area needs to be between two to three sentences long and describes the key focus of the press release. For the product launch, you can write about the product, when it is (or was) scheduled for release, and the target audience.
In case you don’t have a background in public relations and SEO marketing, I need to inform you about the difference between these free non-branded PR distribution sites and the well-known distribution wire services such as BusinessWire.com, PRNewswire.com, PRWeb.com, MarketWire.com, and others in this league.
If you are looking for a resource library that you can get lost in for hours, then you will want to see the one at PRWeb. Their extensive selection of resources for PR professionals helped them earn a spot on our 2017 list of best press release distribution services.
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,834 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals millions of dollars a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter.
As a senior journalist who has just crossed over to the dark side of PR, I am amazed at some of the advice above, obviously from people who have never worked as a journo and have little idea as to how they work (well, how we worked and how I suspect most major news organisations work).
When you send a press release, it’s a good idea to include a short outline of your idea (no more than a paragraph) and where you think it might fit in the publication you’re pitching to. Paste your press release underneath, as a busy journalist may not bother to an open an attachment. Photos can be helpful if they add something to the story, but avoid sending big files that will clog up peoples’ inboxes.
A: App Icon and app name / Company. Insert your magnificient app icon at the top of the press release along with your app name (not the “long version” you might use on the AppStore or Google Play). It could also be your company name and logo, depending on which one you want to put the focus on (if you company is unknown, I suggest you focus on the app).
Pet-Inno Products Limited, a Hong Kong-based innovative pet products company, announces today the introduction of its own PETech line and the launch of its very first product, the exceptional InnoBrush on Kickstarter. – March 03, 2018 – Pet-Inno Products Limited
Second to that, Marketwire gets decent traction and features an awesome dashboard with good analytics. PR Web is the most profitable of all distribution services, but still charges nearly as much for tier-one distribution as the other services. As for add-ons, you get more bang for your buck on PR Web because you can add videos, images, and hyperlinks for free. Other services to consider include: PR Newswire, SB Wire, and 1888PressReleases.