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Do not use a quote that simply repeats what it says elsewhere in the release. Journalists aren’t going to settle for redundant soundbites that just take up space. This is your chance to add some analysis and spice to the story. Don’t blow it.
A press release is written in different ways depending on the situation. However, if we consider a standard press release template, it begins with the name of the company, their contact number and email address of the person who wrote it. Also, the press release is printed on the letterhead of the company which must have the company’s slogan along with the above mentioned particulars.
On the About Us page, they display a video that introduces many of their team members, including their founder. Each employee also has an extensive bio that really helps you get to know them and feel connected.
The first sentence of a press release is often called the grabber because it must (1) “grab” a reader’s attention, while (2) communicating any major points. (Your reader may only read this one sentence, so make it count).
Consistent with Section 601 of the Implementing the Recommendations of the 9/11 Commission Act of 2007, as amended (50 U.S.C. 3306), the Director of National Intelligence is disclosing to the public the aggregate amount of appropriations requested for Fiscal Year 2019.
The most important part of a successful press release is that it is really newsworthy and a compelling news story journalists want to tell. Use facts and statistics in the lead paragraph to set up the importance of the story. Define the “why” – why is this so important to the industry, community, or consumers’ lives?
If not, you must provide the details of your media/PR department in the Contact section. If you do not have dedicated team for this function, you must appoint somebody who will act as a link between the media and your people.
Here’s a link to my favorite press release that I wrote for Bethel Inn Resort’s 100th Anniversary a couple years ago. Celebrating an anniversary is always a newsworthy event, especially if it hits the century mark. I particularly like this release because it brings into context other major events of 1913. Carrying on the major events theme of 1913, the resort posted a This Day in History-1913 at the front desk. I discovered that the first crossword puzzle was published and that Robert Mondavi was born (parking a wine special in the tavern), among other exciting happenings, including the institution of the dreaded federal income tax.
Be as provocative as you can – Most media, especially in large cities, get tons of releases every week, so you want to make yours stand out. Find an eye-opening aspect to your release, or at least make sure your points are strongly emphasized. For example, perhaps pro-life and pro choice activist groups are working together on teen pregnancy prevention, or real estate groups and housing activists are working together on a housing initiative. In both these cases, the organizations involved might use their unusual situations to create press releases the media would snap up.
The press release is also effective because of its multifaceted storytelling. It highlights a public figure’s connection to the local community (the same area served by our client). It balances writing about the dentist and his practice with the famous person who became his patient. And it uses multimedia: Graham spoke about his experience with our client on-camera and appeared in a number of pictures in the client’s office, which enriched our press release with unique content that is worth more than a thousand words.
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One small downside we noted when reviewing their free trial for press release distribution is that the trial is mainly meant as a way to see how their submission interface works; the release is posted only on their site and is not guaranteed to post due to the high volume of submissions.
Always simple and accurate, plus love the human backstop to the uploading front-end. They really make sure it looks good, and suggest alternate headlines & captions to improve readability. Great service.
To get all of these pretty little amenities nicely wrapped up with a big, red bow on top, you’ll have to play by the rules. In this regard, it’s better to think of press releases the way you would think of being covered in a tier-one newspaper for a major story.
Start a press release with an attention-grabbing headline in bold font. Begin the body copy with the date and city that the release is from. Your lead sentence should be a concise summary of the subject of the release. The rest of the body tells all the important details of your story: who, what, when where why and how. Put the most important information first, followed by more general information, and don’t forget to include your contact information at the end.
In this press release distribution article, we’ll provide an overview of the best press release companies, including paid and free press release websites. We’ll also go over the basics of press release distribution, including specific reasons why using a press release company can significantly boost your visibility online.
If you want to get news coverage for your business, eReleases has the best track record of generating real interest among reporters that leads to stories and mentions in articles. Their website is full of recent testimonials from companies that have used their service and were able to generate meaningful media coverage as a result.
Write a press release announcing the event and event take photos during the fun to send them to media afterwards with a photo caption (just be sure to get photo releases signed by parents of young children). Your cleverly-created event can be promoted with a press release sent to media, a dedicated email sent out to an email list, as well as highlighted on social media channels.
F. Description. This part is the main body of your press release, and should (and I’ll just quote Dave) “explain in concise detail exactly what your app does, what features and benefits it provides, and why people should care”. A great addition to the app explanation is a nice and short quote from you or from a partner. Besides being pretty fun to write, it lets you bring up a different aspect of the app. Here’s a good post on how to write a killer press release quote.
The legal validation was based on outside technical analysis and scientific expert opinion. Plasma Nutrition has completed an extensive legal opinion process to confirm that the technology used to produce their ioProtein® whey protein isolate does not alter the regulatory status of WPI in any way,… – March 03, 2018 – Plasma Nutrition
Write a boilerplate underneath the body of your release. That means it’s time to include information about your company. When a journalist picks up your press release for a story, he or she would logically have to mention the company in the news article. Journalists can then get the company information from this section.
The good advice from above: No attachments; avoid crying wolf (think blacklists and how your message then will never get through no matter what you do); think small; make it compelling; use spell check (and have somebody else proof read PLEASE!); avoid jargon and cliches (like the plague); become a reliable source (and never be anything but 100% honest); and short and to the point.
Pixel Mags, Inc. and Phil Steele Publications, publisher of Phil Steele’s College, Pro, and FCS Preview Magazines – one of the most trusted sources for American Football analysis – reached the agreement to make all titles available on multiple newsstands through digital distribution pioneer Pixel Mags, Inc. – March 03, 2018 – Pixel Mags
Search engines continually update the algorithms they use to index, categorize and rank online content, and the SEO landscape is far different today than it was several years ago. Each day, customers ask our advice on how to generate online visibility for their press releases.
It’s important with any release to ensure you’re writing for the appropriate audience, and straight news tends to be targeted toward business journalists, news editors, assignment editors and investors, as well as current and potential customers. For this reason, it’s important to focus on presenting your news in a straightforward and easy-to-read manner.
For example, if you were writing a press release from Tesco apologising to residents for the upheaval caused by the building of a new store, you wouldn’t write “Residents are up in arms over Tesco building works” – that’s what the paper might print. You write “Tesco is taking residents’ concerns seriously and holding a public meeting on…”
And, these days, people are consuming their news online. According to information that was gathered for various white papers, which were issued by online press release juggernaut, PR Web (Vocus), over 80 million people prefer to read their news online. Unsurprisingly, over 60% of journalists prefer to find their news sources and story ideas online, too.
PR has seen many changes in the past few years — including technology, distribution of news, and the challenges facing journalists. Do these changes signal a shift away from the press release? Not at all! When crafted correctly, press releases are valuable PR tools. Learn what press release best practices for 2018 can make your news and announcements more effective in today’s competitive world.
In the earlier days of search engines, having your press release link to your business’ website — and, therefore, on the websites that published your press release — would help to improve your website’s search engine ranking. However, as search engine’s algorithms have become more sophisticated they’ve begun to penalize websites that try to take advantage of this system.
The rest of the body of the press release should answer all of the questions a journalist might have about the product, service or event that you’re announcing. Although a press release is a public relations tool, it should not read as overly promotional [source: Concept Marketing Group].  If it sounds too much like a sales pitch, it will lose credibility in the eyes of the journalist.
All of the above examples are just a few; there are and can be other examples as well which fit the description of a press release. You just need to remember this that you should write a press release effectively to make it newsworthy for the purpose of involving media and your target audience.
It is different from an advertisement in the way that in an advertisement, you pay the media outlets and your matter is presented by the outlet the way you want it to; while in a news release, you just send a statement to the media outlet and they decide how to present your information and whether to do it at all or not.