tips on writing press releases new product press release examples

To achieve such wide acceptability, the agencies avoid overt partiality. Demonstrably correct information is their stock in trade. Traditionally, they report at a reduced level of responsibility, attributing their information to a spokesman, the press, or other sources. They avoid making judgments and steer clear of doubt and ambiguity. Though their founders did not use the word, objectivity is the philosophical basis for their enterprises – or failing that, widely acceptable neutrality.[1]
This should be factual and to the point, but it doesn’t need to be boring. Consider finding unconventional ways to say conventional things. If you can make a journalist smile, you will stand a much greater chance of making an impression on them, and thus, having your book featured.
This is flora, I am going to self publish my book in one month, I have a favor to ask,Is it possible if I send you some information about my book you write me a press release? To be honest with you I am not able to do it by myself.
Hello Dominic. Thank you for the comment. When you email any writer, editor, reviewer, etc., your email should ALWAYS be tailored to that person and the readership of the publication that he/she writes for–as you mention in your note. It should be personalized to the individual you are writing to and explain why that person’s readership will love your game (i.e., your tailored pitch). As for your press release, it can be copied and pasted below your main email, or you could post it on an online press kit and link to it from your email. In this online press kit you could also include your screenshots, trailer video, etc.
I’m so glad that you found this post helpful. We will be updating our list periodically to ensure that our recommendations remains current. Keep checking back to find out which sites we believe are the best paid and free press release sites.
My Rating: I compute the above statistics and rate each site based on its credibility, traffic, popularity and the quality of results that it yields in the end (after the website distributes your press release).
We included statistics in the press release of how many teenagers and young adults reported clearer acne after using our product, which I believe is what helped us gain over 8,000 followers on our Instagram and 3,000 on our Facebook account.
If you’ve never written a press release before, you’re in luck: The Internet is chock-loaded with examples and models you can use. More than likely, someone has already composed a press release on the same topic that you can use for inspiration. Don’t copy — but do soak up their style and manner of ordering the content.
This is why the easiest, most organic way to thoroughly cover the who/what/when/where/why (+why anyone should care) is still a press release, even if that press release takes the form of a blog post. Anything else is a just an inconvenient patchwork of email strings, phone calls and DropBox links.
Effective? Yes, this helped my book to be picked up by bookstores and websites from here to Russia, China, Australia, etc. By including a description of the book in the press release, we were able to get people interested in the novel. I’m even in my local Barnes & Noble. It was a great way for me to debut my writing and get out there in the publishing world!
It’s with that in mind that Free Press Release features advanced options to improve the effectiveness of each release distributed through its site, and many of these important options extend to the free press releases.
The quote: Most press release include a quote by the most relevant spokesperson for the topic of the release. The quote provides space to add some color commentary (going a bit beyond the factual basis of the rest of the release) and can also be pulled directly from the release by journalists to use in articles.
Press releases work when you get their information in the right hands (reporters, other stakeholders) that will further extend the reach of your news, ultimately resulting in measurable business success.
A premium website, however, will aggressively pursue journalists and work to ensure clients receive for their PR, but this might not be necessary if you’re announcing a minor bit of news that doesn’t require such a large-scale PR effort.
For this reason, eReleases has pulled together tried and true examples of winning press releases covering various topics that will help to guide writers toward a successful media campaign. Use these samples as starting blocks, templates, or simply as sparks to generate ideas for your own press releases.