three suggestions for distributing a press release how to do a press release for a new business

Since Google now holds us responsible for the inbound links that come to our site, we decided to update our annual guide to the best paid and free press release sites by completely eliminating the sites with low SEO scores. What started out as a 50-something list is now down to just nine.
Not from press releases pickups – there’s a difference between these copy/paste press release pickups and real news coverage. If it’s organic, unique media coverage as a result of the press release (but not just a rerun of the press release itself) the backlinks will likely help your overall SEO.
It’s easy to fill up a page with a creative, colorful narrative. Leave the artistry to the writers — pack your press release with hard numbers that support the significance of your product or announcement. If you’re claiming a trend, you need proof to back it up. Quantify your argument and it will become much more compelling.
In my experience, if it reads like the lead to a story then it makes it easier for a news outlet to publish as is, or for a reporter to pick up the ball and run with it from there. I am not saying every news outlet will use your exact lead, or even publish the release in full, but it does give them a good idea of how they might approach your story. I have had a lot of success having my press releases picked up and run as is.
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What is it about your production that makes it newsworthy? If you can’t think of anything, the chances are it’s not. Not every single film and TV production on earth has to be covered in the media. But if there is something special about your production, OPEN with that.
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. To subscribe to PR Fuel, visit: http://www.ereleases.com/prfuel/subscribe/.
Pressat is both a simple way for businesses to manage their own online and offline PR campaigns without the cost of hiring a public relations company and a great asset to agencies looking to push clients new even further.
My Rating: I compute the above statistics and rate each site based on its credibility, traffic, popularity and the quality of results that it yields in the end (after the website distributes your press release).
But, with so many people on information overload via social media, texts, and emails, how do you generate excitement? What elements should your press release include or exclude? How much information is enough? How much is too little? Should you send out a traditional press release, or would an online-only press release suffice? Including the following elements should give you a good outline of how to write a press release for an event, while generating a buzz that will tell your reader that yours is not an event to be missed! View more press release writing tips and examples in another of our blogs.
Distribute press releases to reach journalists, attract new customers and gain visibility online via top search engines, thousands of websites, social media, blogger networks, as well as via print, broadcast, radio, mobile channels, and more.
YellowPagesGoesGreen.org (YPGG), a telephone directory at the forefront of the environmentally-conscious Green movement, has announced the officials results of the annual survey conducted on their website, asking the public their preference for…
Boost awareness with all the benefits of Basic and Standard photo options, plus receive distribution to AP Photo Express, archival on AP Images, NewsCom and PR Newswire image archive sites, and image re-use at no charge, for up to one year.
I love the professionalism and sleekness of all of these templates! My husband’s company has been wanting to get their name out more, and this might be a great way to do that. I like the emphasis you have in each type of press release to tell a story, because that’s really how you get people interested; not many people want to read an article about the technicality of a new product, but if you can tell a story about how it helped someone specifically, it makes great PR.
With that being said, a few years back, Google started to realize that paid and free press release distribution services were simply being used as a spam tactic, so it has taken a more hardline stance on using them.
· TIER 1 Broadcast Networks (MSNBC and PBS)- They are indeed the only wire service that guarantees placement of your business news on top tier broadcast media sites like MSNBC and PBS with each order.
AgTrax – The industry-leading Grain Accounting software firm based in Hutchinson, KS has announced a transition in its product development department that compliments the strong capabilities of the leadership team, providing continuity in management and..
Moreover, press releases are in public domain; that is why they are easily reachable and visible to the target audience. For this reason, a press release is considered as a valuable piece of marketing content as well as a ticket to earning news coverage. The upcoming sections will discuss more about the press release format.
Whether you’re marketing a new business venture, promoting a new book, or simply drumming up some interest for an upcoming non-profit event, the press release is an invaluable tool that can make or break your efforts at gleaning some much-desired media attention.
Assertion has announced India’s first ever webinar to be hosted on OSP compliance, marking a milestone in the compliance industry. Sreekanth Nemani, a telecom expert, will present and share his extensive knowledge on the essential need to become compliant with DoT regulations. Previously, Assertion… – March 04, 2018 – Assertion
Hey, thanks for including Launch.it on your list, really appreciate it! Launch.it is a free self-publishing news platform for PR professionals, agencies and brands to launch and socialize everything new. Our goal is to be the most comprehensive direct-to-customer source for the timeliest news of all new products, services and ideas to make sure that they can be found, discovered and shared.
I love eReleases. I have found that they have the best results of any service online for the best price. Mickie and his team go above and beyond with customer service and I love that I can see that my release is actually read by members of the media. Thank you for your help in getting our news in fr
Whether organisations send them to the media, stick them on their website or simply use them to ensure a consistent message across the business, the well-written press release is still one of the most useful communication tools.
A boilerplate is a short paragraph that explains the identity of a company and what it does. Boilerplate is optional, but it doesn’t hurt to have one to help identify your business. Think of boilerplates as a thumbnail sketch of your company that provides a little background information to the press. Once you’ve written a boilerplate, you can use it in all of your press releases.
What’s their secret? eReleases is a reseller of PR Newswire, which is one of the primary sources of information for journalists. Therefore, eReleases is able to offer access to the “premium” network at an affordable price. You will also get inclusion in the Associated Press’ wire distribution and eReleases’ own network of websites and subscribing journalists.
ReleaseWire is our “go to” press release distribution service. We like ReleaseWire because it’s affordable, easy to use and has great reach. It also functions well for clients in a number of different industries.
Don’t Beat Around The Bush. A press release is no place for jargon or inefficient communication. Make your point clearly and remove any words, phrases, and approaches that don’t help clarify your point immediately.
Your entire press release should be error free. Have someone else check your grammar and proofread for typographical errors. Double check all links, facts, statistics, data, and contact information before you publish your press release.
Be as concise as humanly possible so that you’re able to give readers a meaty chunk of what they’re about to eat without giving away all of the ingredients. From there, the paragraphs that follow should work like an inverted pyramid – expanding on the bullet points you’ve upon in your first line with bigger (but non-essential) facts. This is the time to present products specs or a few quirky tidbits from your survey. As you progress, try to keep your language snappy and mildly objective – because nobody wants to eat a dry piece of toast.