tech press release format of press release

I like to choose brands or long phrases that include one of my target keywords. I rarely choose exact match keywords (10% or less) because of risk of being penalized by Google. This is referred to as “over-optimization.”
PRWeb is one of the oldest press release firms and is quite a popular site. You have to create an account in order to avail its services. Costs on the site runs from $99.00 to $369.00, with the increasing costs offering more and more benefits.
It’s important with any release to ensure you’re writing for the appropriate audience, and straight news tends to be targeted toward business journalists, news editors, assignment editors and investors, as well as current and potential customers. For this reason, it’s important to focus on presenting your news in a straightforward and easy-to-read manner.
This press release from Samsung features their new Smart TV designed to unite entertainment with elegant art display. When a product lands on Oprah’s wish list, the “Oprah Effect” often occurs. By virtue of the TV mogul’s popularity, the product gets instant brand recognition and an increase in sales. Definitely worth a press release, and it’s something that the company can continue to talk about for a long time.
I’d recommend pitching the writer first, with an angle specific to their beat. If a case needs to be made to the editor, it can fare better coming from the writer, who’s already had an opportunity to work out an angle with the PR rep. As an editor, I’m more likely to prioritize emails coming from those I have personal relationships with. These have been built over the years from the days when I was the writer presenting to my editors. Starting a new relationship with me as an editor, the most successful pitches have been those offering high profile interviews (editors that still write columns will want to take these for themselves before passing them off to junior writers) or highly specific content, like an original guest contribution. [3]
In the 1830s, France had several specialized agencies. Agence Havas was founded in 1835 by a Parisian translator and advertising agent, Charles-Louis Havas, to supply news about France to foreign customers. In the 1840s, Havas gradually incorporated other French agencies into his agency. Agence Havas evolved into Agence France-Presse (AFP).[4] Two of his employees, Bernhard Wolff and Paul Julius Reuter, later set up rival news agencies, Wolffs Telegraphisches Bureau in 1849 in Berlin and Reuters in 1851 in London. Guglielmo Stefani founded the Agenzia Stefani, which became the most important press agency in Italy from the mid-19th century to World War II, in Turin in 1853.
Easy to use online format. Paypal payment a breeze. The Press Release will be sent in the morning. We’re looking forward to seeing the news about the Heated Mouse Pro all over the Internet! Thank you!
Communicate the 5 W’s (and the H) clearly. Who, what, when, where, why ––and how–– should tell the reader everything they need to know. Consider the checklist in context with the points below, using the example above to generate our press release:
The key to keeping your PR strategy new school is forgetting preconceived notions of what public relations is and instead focusing on creating highly remarkable content. Traditional press releases can still be really valuable when executed well, so instead of ditching releases as a tactic, give them a modern makeover to make them more useful for your marketing. 
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This list is pretty awesome, but is there a credible list of showing which ones worked and which ones didn’t? Hard to just dish out cold cash and waste time for press releases that are just going to sit around and not get any traction. Thanks. http://kck.st/1pmqTYl
Cision is a leading media communication technology and analytics company that enables marketers and communicators to effectively manage their earned media programs in coordination with paid and owned channels to drive business impact. As the creator of the Cision Communication Cloud™, the first-of-its-kind earned media cloud-based platform, Cision has combined cutting-edge data, analytics, technology and services into a unified communication ecosystem that brands can use to build consistent, meaningful and enduring relationships with influencers and buyers in order to amplify their marketplace influence. Cision solutions also include market-leading media technologies such as PR Newswire, Gorkana, PRWeb, Help a Reporter Out (HARO) and iContact. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and 40 languages worldwide, and maintains offices in North America, Europe, the Middle East, Asia, Latin America and Australia.
Translation: The new release does more stuff. Why the extra verbiage? As I explained in the post Why Marketers Speak Biz Blab, the BS words are simply a way to try to make something unimportant seem important. And, let’s face it, a 6.0 release of a product probably isn’t all that important.
You must limit your press release to one page (or two, if you must), but that doesn’t mean you can’t show people how to learn more. Providing relevant links to your company’s website, where prospective writers can learn more about your mission and what you’ve already accomplished, is a crucial element to the release. Don’t make writers search on their own for more information — guide them as quickly as possible to your website, and keep their interest piqued.
So this is a double-edged sword. What you really want is for journalists to see your story and cover it in their own unique way (ie, original content they create on their own). If you can also become a valuable source of unique info in your industry, that’s your bigger win. Kari touched on that well as part of this article.
Two recent examples of that: some company sent me a release about WIFI in prisons. Did you know that prisons are now, finally, getting WIFI? I didn’t. So I pitched that to my editor at The Guardian, and she came back with an idea for a larger story about prisons and whether the internet should be considered a “right” for inmates to have.
In addition to this, the newsworthy press releases immediately grab the attention of the media people. So, making sure that it is interesting should be a key consideration. Apart from this, you must keep in mind that a press release is not an advertisement or a sales pitch. Rather, it should cover factual information cited with quotes and sources. With that being said, here are certain press release examples that will give you detailed insight as to why business professionals should write a press release.
The benefit of press releases for SEO is controversial; there are pros and cons to using them as part of your strategy. The influx of natural links from many authoritative sources is indisputably helpful for SEO. When many high-quality news outlets publish your press release, this sends signals of trust to Google. Furthermore, these added links help to diversify your backlink profile and establish brand credibility. Press releases allow you to reap the benefits of the broad readership of these major news outlets, providing brand exposure and referral traffic. It’s important to note that links from media placements are the of a press release, not traffic or conversions.
Dateline – CITY, State, Month Day, Year (eReleases) –The opening sentence is the most important element in a press release where you should succinctly summarize what is being announced. The opening paragraph should clearly get the reader’s attention through a strong hook while providing the most important facts. As a best practice, write your press release first then come back and develop the opening paragraph as a summary of the press release. Then compare this new opening paragraph with your initial first paragraph.
Whether you’re looking for email, web, wire or social distribution, Cision has more channels to get your news out there. We make sure that your press release goes out on time, is verified for accuracy and finds the best channels to get your story told without breaking your budget.
Your press release is then posted online and added to an email digest that gets sent to reporters…along with all the other press releases in your industry that were distributed that day. I asked Dan Tynan, former editor of Yahoo! Tech and current reporter for The Guardian, if he ever scrolled through these press release digests.
Here’s a link to my favorite press release that I wrote for The Bethel Inn Resort’s 100th Anniversary a couple years ago. Celebrating an anniversary is always a newsworthy event, especially if it hits the century mark. I particularly like this release because it brings into context other major events of 1913. Carrying on the major events theme of 1913, the resort posted a This Day in History-1913 at the front desk. I discovered that the first crossword puzzle was published and that Robert Mondavi was born (parking a wine special in the tavern), among other exciting happenings, including the institution of the dreaded federal income tax.
As you start to write your press release, come up with the creative angle first.  Take off your sales hat and think about it from the reader’s perspective:  why should I care, and what makes it special?  Once you have your angle, then state the facts which support the news as objectively as possible.  This will help give your press release the right tone and allow you to fit it more easily into the accepted format.
With many press release distribution companies, they include ‘reports’. Keep in mind that these reports are strictly used as ‘proof of distribution’ of your news. Few are picked up and they should be expected to be.
Send your release by email, and use formatting sparingly. Giant type and multiple colors don’t enhance your news, they distract from it. Put the release in the body of the email, not as an attachment. If you must use an attachment, make it a plain text or Rich Text Format file. Word documents are acceptable at most outlets, but if you are using the newest version (.docx), save down a version (.doc). Newspapers especially, are on tight budgets now, and many have not upgraded. Use PDF files only if you are sending a full media kit with lots of graphics. Don’t type a release on letterhead, then scan it and email a jpeg of the scan––that’s a waste of your time and the editor’s. Just type the release straight into the email message.
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This paragraph is for giving your reader clear reasons why they should write about your band and review your album (and just saying because it’s a great album won’t cut it). Use this paragraph to mention things like:
Be sure to make clear what this information is for by saying for more information, promo requests or to set up an interview, please contact (so and so). Also, include the band and/or label’s website/MySpace page here.
It is different from an advertisement in the way that in an advertisement, you pay the media outlets and your matter is presented by the outlet the way you want it to; while in a news release, you just send a statement to the media outlet and they decide how to present your information and whether to do it at all or not.
We have created and collected the best press release templates so you can research and find out how to format them correctly when manually sending them out. Please see below for ‘Press Release Templates’ which are free to download and use.
Avoid hyperbole or cliche here. You want to convey solidly what your book is about and what it contains. Try and make the language punchy and descriptive. It should be easily understandable without being too dry and generic.
These are tough times. Help make them easier for a child at risk: report suspected child abuse and support those organizations in your community that put children first. Child abuse prevention is everyone’s job.
In time for the holidays, this press release from Amazon announced that they have made their fastest delivery service available to select small businesses using Amazon to sell their products. The article said that “a specially-curated list of products from Amazon Handmade Artisans are available through Prime Now this holiday season”. The press release is expected to increase Amazon seller and Amazon Prime subscriptions, as well as sales for small businesses that sell on Amazon.
The first sentence of a press release is often called the grabber because it must (1) “grab” a reader’s attention, while (2) communicating any major points. (Your reader may only read this one sentence, so make it count).