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Challenge Europe provide a wide selection of specialist nuts, including the popular nyloc nut, plus the combi nut with integral washer for load spreading/anti-vibration purposes which saves fiddly assembly, loss of washer, etc. – March 03, 2018 – Challenge (Europe) Ltd
Your CTA needs an action word (i.e., sign up or view) that prompts the reader to take the next desired step. Use language that creates urgency, such as Today or Limited Supply. Decide what action you want your readers to take, and craft a CTA that will nudge them in that direction.
FIRST PARAGRAPH: This 3-4 sentence paragraph should include who (the authors), what (the main finding), when (journal and date of publication), and why (relevance). Again, use the active voice and avoid scientific jargon. The first paragraph should be a stand-alone snapshot of the research.
My favorite way to get something really done is to send a release along with a simple plant with a note: “Hope this plants an idea in your mind!” It sort of never fails, and the reporter is sure to remember you.
There’s a lot of squabble online about which press release distribution service is the best. Speaking from personal experience, there are only a handful that are even worth using. I’ve nailed Wall Street Journal time and time again using Berkshire Hathaway’s Business Wire, but it costs $400 or more for a release with a 400-word limit. (They charge you for each 100 words after that.) You’ll also pay a pretty penny to add photos, videos, social media signals, and so forth.
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A common strategy for maximizing the effectiveness of press releases was the practice of embedding optimized links throughout the article. Over the past several years, though, Google has determined those links to be unnatural, meaning that you should aggressively no-follow syndicated links from PR sites and avoid keyword-rich anchor text. It’s still entirely safe to link from your domain to your domain, but we work with a lot of small businesses that still insist upon stuffing as many links as they can into each release. Instead, we encourage them to keep the number of links to one or two and focus more on the material that’s promoted instead of the destination of the embedded links.
As a matter of fact, press releases are branding and credibility tools, not SEO tools. They are a great way to get the word out about a company, product, or service, and to more effectively brand that company, product, or service.
The News Widget can be embedded on your website or blog so you can showcase your company’s news, updates, and achievements. You can customize it by selecting the colors, font size, and width so it will match the rest of your website branding and then generate the code.
Close – in North America, traditionally the symbol -30- appears after the boilerplate or body and before the media contact information, indicating to media that the release has ended. A more modern equivalent has been the ### symbol. In other countries, other means of indicating the end of the release may be used, such as the text ends.
Clare Freeman outlines how she writes a great press release, and uses media relationships, to get her startups international coverage in publications like The New York Times magazine and Condé Nast Traveler (2014)
Hey Emmy, thanks a lot for this template! Right now, I’m writing a pre-launch press-release for my upcoming game Arcanox: Cards vs. Castles. I wanted to let you know, that the link to the AP Style Guidelines is not working anymore. Best regards, Christian
For our press release, we decided to take a women in leadership angle. This is because we noticed a lot of buzz recently about women in leadership roles, which in the past was dominated by men. This approach worked well for us. We had our press release written about in over 30% of the outlets we sent the release to, including coverage in Talking New Media and Street Fight Mag.
Hi Emmy, Thanks a lot for this template. I’m working on a press release for my mobile app. After going through examples of other press releases, I noticed that a lot of grabers stem from the headline. How much more important would that be? Thanks, Makori.
The body of your press release should stay as concise as possible, while making sure to get all of the important information across in an engaging manner. Reporters that read your release aren’t likely going to have the time to read page after page trying to understand the news.
Submitting a press release is self-explanatory and somewhat repetitious. Once you submit a press release at one of my recommended sites, you will realize that the other sites have a similar submission process. Depending on how many press releases that you intend to submit (and how different they are in content from one another), you may want to narrow down your selection.
Every day is a holiday! It really is. Do a quick search online and identify “holidays” that make sense for your business. An Italian restaurant may list out National Pizza Day (February 9), National Pasta Day (October 17) and National Lasagna Day (July 29). Next, create fun and engaging promotions around the holiday. For example, on National Pizza Day, invite kids in to make their own pizza.
This is optional. Some press releases use a subheading; others don’t. If you think a subheading could help your book press release, make sure it is adding to it, rather than just restating the headline in a slightly different way.
Polar King International, Inc. and the Polar Leasing Company to showcase outdoor walk-in coolers, walk-in freezers, and rental units at the 2018 International Restaurant and Foodservice Show of New York. The event, which runs from March 4-6, takes place in New York City, NY at the Javits Center.
Musotica has launched their latest lingerie collection for spring and summer 2018, inspired by adult entertainers in the strip clubs of Atlanta, Los Angeles, Miami and Vegas. The newest collection from the online lingerie and fashion website consists of bright and bold items. These erotic and exotic… – March 03, 2018 – Musotica Wear
Please fill in the form below if you want to publish a press release – 1 free release maximum per day – on our page. By uploading your release you agree to abide by the rules of the PRESS CODE and authorize us to publish your releases without restriction.
Please note that registering with free PR distribution sites will inevitably mean you start to receive SPAM emails so, to avoid this, we recommend setting up an alternative email address and using this to register with these sites
Tweet It. If I’ve setup the client’s Twitter account in PRLog, the automatically is Tweeted as it goes live. Most likely, we’ve got Twitter set to auto-update Facebook, so it gets mentioned there as well. This step helps with indexing the release.
Thanks for this great resource. While Caribbeanpressreleases.com is a non US site and only a few years old, it is a free press release distribution site geared specifically for Caribbean businesses and audiences.
Because it is one of the largest and oldest press release distribution services, PR Newswire charges more than some other press release websites. One negative we found was that they do not list their main prices on their site.
The truth is that many of the authors who do this didn’t get featured on the ABC or Fox that we know.  Their book press release showed up on obscure sub-affiliates of these major websites, like NBC Milwaukee or something like that.  It’s still NBC, right?  But not the one you immediately think of…sneaky sneaky.
The concept behind press releases is that they should be used to share newsworthy content with interested parties. Press releases can also be used to complement your existing SEO strategy which may already include a social presence, blogger outreach programs, blogging, or content marketing.
My greatest press tip to small business owners would be to write a book! It doesn’t have to be a tome or very long. Write about what you know and about your business. Write a book about the Top 10/25/50 questions you get asked about your industry and publish it as an ebook on Amazon. Put out a press release announcing your new book, and advertise it on your website. It will give your business more credibility and confirm to people that you are the expert in your field!
Former TV news anchor and media professor Mark Grimm gives easy to understand tips on how to create a great press release. This media training Includes plenty of insider’s advice on writing, visuals and journalists’ needs with strong examples (2013)
6. Copy Body: Tell the story, add dimension and readability, with quotes, bullet points and paragraph heads in bold text. Give the reader reasons to keep going. Bold font and provocative section heads draw readers’ eyes in, and build more attention.