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“Nofollow” all backlinks in press releases in order to avoid penalties by Google. This requires that each link’s tag contain the rel=”nofollow” attribute. If using nofollow links makes you hesitant about putting out a press release, then you’re doing it for the wrong reasons.
San Diego, California – January 1, 2018 – Widget Com today announced the opening of their brand new store in China. This marks an unprecedented move by Widget Com to expand its worldwide product distribution to the formerly closed markets of China. Leading the way into the Chinese market is the new Widget-X and Widget-Z, the newest in Widget Com’s line of cell phones. These phones feature free engraving and the ability to custom configure their apps with just a click of the button.
Press releases are a valuable, time-tested tool that can be used to generate earned media coverage, increase sales and spread your company’s message – but only if you’re strategic about everything from story identification and development to messaging and
For the best results, avoid relying too much on shiny press release distribution services that are unlikely to deliver the ROI and media coverage that you’re looking for.
If you can afford one of the other services, I highly recommend avoiding PRWeb.com. They’ve made really amateur and inexcusable mistakes repeatedly, some of which forced us to actually postpone product launches, and their response to the mistakes is generally just as amateur. Unfortunately, the others are just out of our price range, otherwise we would have switched companies long ago.
BBCF to fund arts organizations across Alabama’s Black Belt. Application materials now available and schedule for six grants writing workshops announced. – March 03, 2018 – The Black Belt Community Foundation
Using a press release distribution free service can be ideal if you want to announce a minor bit of news or information or if you’re willing to put in the effort to also cross-promote your free PR on other channels.
Hi Mickie, seoPRwire is also a free press release distribution site that is thriving. Since its launch in August 2009, we have improved and worked hard on our SEO and now stands at Google Page Rank 3. Another great resource for small business world wide. Thanks and you can also add it on your list.
Boost awareness with all the benefits of Basic and Standard photo options, plus receive distribution to AP Photo Express, archival on AP Images, NewsCom and PR Newswire image archive sites, and image re-use at no charge, for up to one year.
Criteria: When developing this list, I looked at several variables, such as: Alexa ranking, Page Rank, credibility indicators, and style. Sites that didn’t make the rank included: simple blogs, industry specific, dead sites (no recent press releases), and sites with broken navigation or ordering systems.
Although the utilization of press release material can save a company time and money, it makes the distributed media boring and similar to the output of other firms. In the digital age, consumers want to get their information instantly and this puts pressure on media companies to output as much material as possible. This often causes them to heavily rely on the use of press releases in order to create their stories.[8]
Keep it Objective. Readers will respond better to a press release that gives the details of a show than they will to one that simply tells everyone how great an upcoming event is. The more objective your press release can be, the better.
The final thing to consider regarding your press release is how much editing it will take. Remember, a press release is meant to be picked up by the media, and pushing one out that includes errors or other mistakes can be devastating to your company. With that in mind, set aside ample time to edit your press release before you publish it.
We could not be more pleased with the recent distribution of our press release via iReach. The reach, combined with timing, made our product, Facebook AETracker, receive fantastic coverage throughout the web. We were overwhelmed by the leads — which we cannot complain about! This one ranks among the best marketing dollars we spent ever when it comes to ROI.
Press releases are an essential element of any public relations strategy. These short, compelling documents detail product releases, event announcements and other newsworthy items a company produces. As CEO of the tech PR firm Cutler Group, it’s my job to help take the business dealings of innovative tech startups and turn them into press coverage — and one of the first steps my team and I take is writing good press releases on our clients’ behalf.
This is why the easiest, most organic way to thoroughly cover the who/what/when/where/why (+why anyone should care) is still a press release, even if that press release takes the form of a blog post. Anything else is a just an inconvenient patchwork of email strings, phone calls and DropBox links.