state of the union press release traditional press release format

Each submission includes a downloadable PDF Report that contains a detailed listing of the exact URLs where your press release has been published. We also track the number of Shares, Likes, Tweets and G+1 your PR receives as well as the geographic location of your readers. If desired, you can track your press release with your Google Analytics account.
Elena is founder of a technology PR agency that works with startups to billion-dollar companies. She is passionate about helping marketers and small business owners with practical publicity strategies, which she’s also using for her own bling flip flop company.
Here’s a great place to put a strong quote. Make it emotional. Make it sell, said Your best Spokesperson, the Title Role of Your Organization. Then, make your spokesperson finish up in a second sentence, usually asking for some kind of action or change.
It’s also important to make any author quote you use relevant to your book press release. If it’s a family friendly book, for example, avoid making a statement that could be seen as offensive or inappropriate. The press release for your book needs to work as a cohesive whole.
Write the second paragraph of the body. This area should provide more details about the key benefits of the product and needs it fulfills identified in Step 4. This area is the ‘bulk’ of the press release and can be up to five sentences long.
Convenience-based features available to free PR clients include email spam protection, the option to reserve your date of release, and options to manage your press release after submission, including editing or deleting it.
This press release is indexed by Google as indicated by the live snippet. Since Google has crawled this web page, the dofollow link in the release is slightly boosting the authority of the page it is pointing to, helping it to rank a bit better in Google.
WASHINGTON – The Office of the Director of Science and Technology (DS&T) within the Office of the Director of National Intelligence (ODNI)—in partnership with the Office of the Under Secretary of Defense for Intelligence (OUSD[I])— announced today the winners of its first public challenge contest, “Xpress,” to explore artificial intelligence (AI) approaches with the potential to transform the process by which analysts currently support policymakers and warfighters through the research and generation of written products.
Personal and pertinent quotes add a human touch to your release. It makes a reader feel like this is not just another commercial company looking for the limelight. A quote gives the message that your news affects real people, and others will want to hear about it.
Another trick is to imagine your story is going to be covered on a TV or radio programme. A presenter generally has around 5-6 seconds to introduce each item eg And coming up next … why a local cafe owner is giving a free coffee this weekend to anyone born in July. If your story was going to be featured on the radio today, how would the presenter introduce it? Asking yourself that question should give you the top line of your story.
For something to be newsworthy, it must be something that audiences outside of your internal organization will care about; something that has significance to a reporter and their readers, viewers, or listeners, or to other external stakeholders (potential investors, etc).
Use free non-branded PR services (such as the sites in my table) for SEO purposes; use the paid wire distribution services if you are trying to land publicity in national magazines, newspapers, and top 10 news websites.
It is where the meat comes in. In your second paragraph, add some color to your project. Obviously, what you include in this paragraph depends very much on what you’re promoting, but for instance, describe the music – comparisons are always a little tricky, but a few comparisons to other artists give the reader at least a frame of reference. Highlight the reason why your story is unique. List your tour dates. Use this paragraph to give information that a member of the media could use to tell your story. In other words, your first paragraph tells them Artist X is doing Y. The second paragraph might give them Artist X is doing Y because of Z.
You need to have the theme and anything that is newsworthy summarized very concisely and neatly, Selikoff says. The remainder of the press release is kind of fleshing out the story. But the main story has to get across in the first paragraph.
WASHINGTON — Demand Progress, Fight for the Future and Free Press Action Fund, which have organized many of the largest online protests in history, have announced Operation #OneMoreVote, an internet-wide day of action on Feb. 27.
We used our first release as a test to get a feel for the sites, having formed an opinion (and to avoid wasting time on sites that didn’t meet our goasl), we carried out subsequent tests on the top twenty or so sites.
I drafted this press release on the first-ever senior friendly TV put out by TV EARS. The timing was ideal since it was leading up to the Consumer Electronic Show (CES). This release was published on numerous sites and also resulted in feature stories and live interviews at CES with national media outlets. There are a few tips from this particular release.
Specific press release distribution on mobile or blogger networks often comes at a premium price. PR.com separates itself from other press release distribution services by offering low-cost, effective options for subscribers.
Distribute press releases to reach journalists, attract new customers and gain visibility online via top search engines, thousands of websites, social media, blogger networks, as well as via print, broadcast, radio, mobile channels, and more.
Dateline – CITY, State, Month Day, Year (eReleases) –The opening sentence is the most important element in a press release where you should succinctly summarize what is being announced. The opening paragraph should clearly get the reader’s attention through a strong hook while providing the most important facts. As a best practice, write your press release first then come back and develop the opening paragraph as a summary of the press release. Then compare this new opening paragraph with your initial first paragraph.
If at all possible – and in 99.99999% of cases, it IS possible – your press release should not exceed one page. If you seem to be going over while you’re writing it, don’t sweat it. Just keep writing until you get out all of the information in your head. Then, go back and start cutting.
PR.com connects their free press release services to general search engines, their own website, some third-party and news websites, and RSS feeds. They also offer some paid press release distribution options for more exposure.
Not every business is exciting to everyone. It can be harder to get media coverage working in sanitation than it can in celeb gossip. But just because it is harder doesn’t make it impossible. Be creative in the way you approach the ordinary aspects of your niche industry. Take your time thinking outside the box. Find something or someone interesting to talk about – especially if it involves other people. Don’t talk about yourself.
For online exposure, PR Web boats the largest website distribution with press releases being sent to over 30,000 bloggers and journalists. If you conduct most of your business online or you’re trying to reach an online audience, such as social media influencers, then this may be the more effective option for you.
Your release should be relatively short – two or three pages, max. Keeping the release to one page does not necessarily improve readability, which is what you’re aiming for. Subheads are also useful to the reader’s attention.
This may come as surprise to small business owners, as a number of press release distribution services advertise that their press releases are “SEO optimized” or “SEO friendly”. What they mean is that the press release is coded in a way where if a person types in certain keywords, particularly into Google News, then the press release is more likely to appear in the results than a non-optimized release. How much more likely? I haven’t seen one company yet give hard numbers. It’s more likely that this is an advertising gimmick that press release distribution services use to sell their service to less informed clients.
In your case, I would look at eRelease’s distribution list (Click “Where Does it Go?”) and see the list of publications they send to under the “Banking and Financial Services” category, or perhaps “Investments.”
Sharon, as noted in criteria, I’m going to stick with free press release sites that handle all types of press releases. I discovered industrial free press release sites, travel free press release distribution services, and ones that were geographically-centric so I decided it was best to try to keep the list as broad as possible. Ideally, these sites will be useful across all industries and at least for U.S. businesses.
A boilerplate is usually found at the end of a press release, and briefly describes the company or organization related above. The short paragraph consisting of just a few sentences concisely explains the company or organization. The same boilerplate is usually used on every press release the company releases. It is important to remember boilerplates should be up to date, clearly written and short in length!
To get more help formatting your press release, visit Press Releases 101. In this guide, you’ll find templates for putting together press releases for albums, tours, and news as well as guides to writing band bios, one-sheets and advice for timing your press release.
Our study found that 56% of office workers deemed perks were at least moderately important when evaluating a job — and we were surprised to discover that a majority of employees would prefer certain work perks over a raise, including flexible hours and remote work opportunities.