software press release example how to write a press release

Here’s a great place to put a strong quote. Make it emotional. Make it sell, said Your best Spokesperson, the Title Role of Your Organization. Then, make your spokesperson finish up in a second sentence, usually asking for some kind of action or change.
Thanks, Kari! You’ve confirmed what I thought. I’m a (very) small business on a shoestring startup (or maybe just baling twine) but with a unique, timely and as far as I know, unheard of product. Waiting to be discovered is a bitch so I want to make some noise that will be heard. As far as one-on-one emails to reporters, do I start at the top with GMA? 😉
If you have a public relations budget, you can also send your release to a wire service for broad geographical distribution. Small companies can distribute through PRWeb.com for as little as $80, Black says. Other services such as Businesswire.com and PRNewswire.com are pricier but will expose your release to a broader audience.
I did research on my own before settling on PR NewsChannel (http://www.prnewschannel.com). I found their prices to be fair and the sales person to be very knowledgeable. The prices you have quoted for the others are much lower than what I was quoted. Overall nice and helpful article.
This format is important because it’s what journalists follow when they create a story, so if you want your PR to be picked up after using a free PR distribution service, make it as simple as possible for your audience.
With free press release distribution services from PRLog, users can take advantage of not only a search optimized webpage and PDF/print version but also search optimized photos, video embedding, and formatting support.
Some stories don’t need to be made into full-fledged press releases to pitchable – the news is just as easily shared as a blog post that gets sent to journalists. In fact, all press releases should be posted on the company’s site (as either a blog post or as a page in the news section of the website) before it gets sent out via press release distribution services anyway. In most cases, a blog post version of a press release is completely adequate.
Really good, clean, crisp, grammatically correct writing is so important in creating a positive impression of your company, says Lauren Selikoff, chief marketing officer for Allison & Partners, which works with Samsung and Michelin and is based in San Francisco. This is not a task to turn over to the intern.
We have created and collected the best press release templates so you can research and find out how to format them correctly when manually sending them out. Please see below for ‘Press Release Templates’ which are free to download and use.
I’m glad you enjoyed the article. I’ve emailed you the press release template in a few different versions so hopefully one will work for you. I’ve also updated the links in the article to include support for older versions of Word.
At the bottom of your press release should be the contact info for the person fielding press queries for the album, even if this information is also at the top of your page. Set this information apart from the body of your press release in the same manner as you did the header – again, a box around the text works great, as does a larger type size or bolding/italicizing the text.
Simply put, if you are able to package information about your book into a format which grabs a journalist’s attention, make it so they don’t have to put much work into your article to publish it, and it seems like it would be of interest to their audience, then Bingo! You’ve won the holy grail of free publicity.
Executive or staff announcement:  announce staff changes, especially in upper management or at the executive level, and include biographical information and photos.  Example headline:  “Vice President of Operations Named at ABC Company.”
For online exposure, PR Web boats the largest website distribution with press releases being sent to over 30,000 bloggers and journalists. If you conduct most of your business online or you’re trying to reach an online audience, such as social media influencers, then this may be the more effective option for you.
If all goes according to plan, and your press release gets picked up by the media, your job still isn’t finished. To keep the buzz going, you can release a second wave of distribution by sharing the specific stories that news outlets write based on your press release.
The Community Foundation for Palm Beach and Martin Counties is one of Florida’s largest community foundations. The nonprofit organization has invested nearly $129 million in grants and scholarships over its 44-year history. At its core, the Community Foundation is an organization created with gifts from generous people committed to local causes. For donors, the Foundation serves as a philanthropic advisor. For the community, the Foundation serves as a grant maker and a civic leader. Through the support of its donors and fundholders, the Foundation has been able to address some of the community’s most pressing needs, including hunger, housing and education. For more information, visit www.yourcommunityfoundation.org. 
Clare Freeman outlines how she writes a great press release, and uses media relationships, to get her startups international coverage in publications like The New York Times magazine and Condé Nast Traveler (2014)
PrLog’s press release plan has the most features available for free.  With clickable links inside the body (a key feature to increase your website’s SEO), ability to include company logos, unlimited unique press releases, and more, this site allows for a truly customized press release at no cost to you.
This is a little obvious, but you need something newsworthy to issue a press release, otherwise who cares? Have a look at Canadian ecommerce company Well.ca and their impressive list of awards for which they’ve garnered significant media attention:
Syndicate. Once I get confirmation of a published release on PRLog, I turn the rest of the manual submission work over to my team in India who follow Section five “Submitting Your Press Release To The Winners” to ensure we are efficiently executing dofollow links for our client.
Sounds good? It really is. It is provided you can survive the sticker shock. A single press release starts at $299.00 and goes up to $499.00. This does not include a writer, although the site does offer writing services in addition to the release submission.
To make things easier for bloggers and arts editors, make sure you have your social media assets available for easy re-use. You can prepare images that share nicely on social media or even offer a few pre-made shares for Facebook and Twitter and link to these from your press release.
Use free non-branded PR services (such as the sites in my table) for SEO purposes; use the paid wire distribution services if you are trying to land publicity in national magazines, newspapers, and top 10 news websites.
This is the place where you can write (briefly) about your company. You can put your company’s merits and achievements here, but don’t make it too long, since this will put you at risk of sounding like you’re hard-selling your company.
WASHINGTON — On Thursday, Free Press filed a petition for review in the U.S. Court of Appeals for the D.C. Circuit to challenge the Federal Communications Commission’s recent repeal of Net Neutrality protections.
Proximity: As a small business, this one should be easy to understand — proximity matters. For many small businesses or nonprofits, your news will likely matter more to local publications than to national ones, or publications that focus on other regions.
I tried another company to send a press release out, and it was a mistake. The two things I love about e•releases are the personalized and responsive customer service and the visibility reports that let me know how our press releases are performing.
The press release should be accessible to non-expert readers. Try looking through published press releases for inspiration – archived press releases can be found at news services such as EurekAlert (http://www.eurekalert.org/) and AlphaGalileo (http://www.alphagalileo.org/) or on institutions’ and journals’ websites.
An alternative is the self-published press release. In this approach, press releases are either sent directly to local newspapers or to free and paid distribution services.[7] The distribution service then provides the content, as-is, to their media outlets for publication which is usually online.
Do you suggest this overall article for an effective press release for a book’s upcoming publishibgm OR/AND for an already published book, for which the author is setting up a book tour & is sending press releases in attempt to book & confirm locations/cities for book readings? Any changes you suggest (short tips) for the latter in press releases?? Thank you so much,
The concept behind press releases is that they should be used to share newsworthy content with interested parties. Press releases can also be used to complement your existing SEO strategy which may already include a social presence, blogger outreach programs, blogging, or content marketing.
A book press release is a means by which you showcase your book to journalists and news organizations in an interesting manner.  Basically, you’re doing the work for the journalist or news publication by writing it for them.  The best news is (pun intended) that most will actually accept the same news story that others have accepted, which is aptly known as mass syndication.
The real gold of a press release lies in the indirect value. If your press release is unique, eloquent, valuable, and attention-grabbing, a newspaper, media outlet, or other blog is more likely to pick it up and champion it. When they do so, your company gets that golden link, mention, citation, buzz, referral traffic.
Through our reliable and bleeding-edge distribution techniques, we combine not only the source power of traditional media but also leverage the power of online social media to help spread your message far and wide.