sending press releases dateline in news release

Get the basic structure down. All right, now that you’ve got the meat of it together, how do you put it onto paper? Well, for starters, cut it to length. It should be a page long at most, if that. No one’s going to waste time on 5 paragraphs unless you’re covering WWIII. Here’s what you need (some of which we’ve already covered):[3]
In the words of Robert Wyne, a prominent Forbes contributor, press releases “are formulaic, by nature, but so are poetry, tweets, columns and other written communications. Everyone has constraints. Chefs work within an 8-inch pan to create an omelet, and the great ones know how to pick the best ingredients, and mix them to create a savory sensation. Writers can season their sentences within the confines of a release.”
In addition to being picked up by journalists, this press effort has also resulted in additional writeups and mentions since then, and continues to bring Shoreline Lake to the attention of oenophiles and others wanting unique wine-based, and related, experiences in Silicon Valley. This was not a standalone effort however; but rather a tactic used to achieve some very specific market communications goals (which were all met).
“A boilerplate is usually found at the end of a press release, and briefly describes the company or organization related above. The short paragraph consisting of just a few sentences concisely explains the company or organization.”
But, with so many people on information overload via social media, texts, and emails, how do you generate excitement? What elements should your press release include or exclude? How much information is enough? How much is too little? Should you send out a traditional press release, or would an online-only press release suffice? Including the following elements should give you a good outline of how to write a press release for an event, while generating a buzz that will tell your reader that yours is not an event to be missed! View more press release writing tips and examples in another of our blogs.
Ensure Your Kickstarter Has Everything Writers Want to See Because many games-to-be promoted on Kickstarter have not come to fruition with what they promised, writers are cautious about which Kickstarters they cover. To increase your chances of coverage, you must now, more than ever, show proof of progress and the ability to deliver. This of course includes an excellent video and other page assets, but many writers want to see a playable demo. (On your Kickstarter page, you reference a playable pre-alpha. Any chance you could derive a playable demo from something like that and make it available to the Kickstarter audience/press? It may help).
So if I (or a professional) would write the story myself to be unique and stunning and etc, and it would be distributed to some hundreds of pages, then it would make a SEO effect or not, in your opinion?
Take Catbrella Inc., a fictitious ad agency, which just gained its 10th Twitter follower after two years of paid social media efforts. To announce its achievement, Catbrella could issue a press release like the one we’ve dissected below.*
You might be able to rank a press release in Google for a non-competitive term, but in general, I don’t expect it. Nor do I expect to receive any referral traffic. If either of these things happens, I consider it a bonus.
We have used the Mequoda Method to increase our revenue by more than 60% while completely eliminating direct mail from our marketing mix. Unsurprisingly, this has allowed us to dramatically increase profitability and our ability to fund our mission-driven programs.
Advocacy Analytic Blogging Broadcast Citizen Civic Collaborative Comics-based Community Data Database Gonzo Immersion Interpretive Investigative Literary Muckraking Narrative New Journalism Non-profit Online Opinion Peace Photojournalism Scientific Sensor Underground Visual Watchdog
The real gold of a press release lies in the indirect value. If your press release is unique, eloquent, valuable, and attention-grabbing, a newspaper, media outlet, or other blog is more likely to pick it up and champion it. When they do so, your company gets that golden link, mention, citation, buzz, referral traffic.
4) Boost social buzz with tweets, Facebook likes, Google+ fans, and LinkedIn business connections. Many press release services allow readers to share your press release with people whom they know via social media.
Distribute press releases to reach journalists, attract new customers and gain visibility online via top search engines, thousands of websites, social media, blogger networks, as well as via print, broadcast, radio, mobile channels, and more.
A new study by the Flim Flam Marketing Group shows that while 75 percent of adults surveyed point to bad phone behavior as one of their pet peeves, only 20 percent admit to being guilty of this behavior.
Search Engine Optimization: We also took into account basic SEO functionality. These sites allow tagging, anchor text links, keyword data and other search elements. The paid sites typically allowed up to eight outbound links, whereas most free sites only allow one.
Ideally, if you’re working with a label, you’ll have a publicist who has established relationships with music writers who can make introductions. But at the very least you’ll need a point person, whether a professional public relations person or a member of the band, to handle all media inquiries. It shouldn’t be left to whomever gets the email or has the group cell phone to deal with the press.
Press releases are an essential tool for getting the word out about either your own business, or your client’s. And the good news is, you don’t need to be a PR pro to write one. When you’re managing your own public relations campaign, writing press releases should quickly become very natural to you. If you’ve got news about your product, service or company, then you’re ready to experience the power of press releases.
The development of the telegraph in the 1850s led to the creation of strong national agencies in England, Germany, Austria and the United States. But despite the efforts of governments, through telegraph laws such as in 1878 in France, inspired by the British Telegraph Act of 1869 which paved the way for the nationalisation of telegraph companies and their operations, the cost of telegraph remained high.
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Annie Jennings: This site has a wide range of media testimonials, although it is light on detail of exactly what you will get for your money, or even how much money you will be required to part with.  The unique angle to this service seems to be a focus on connecting authors with opportunities, such as TV and radio appearances.
thanks for stopping by and sharing your thoughts. The Word template is designed to give authors a structure to work with as they develop their own press releases. After that I completely agree with you that online press releases are the way forward which is why we advocate that authors maintain a media room on their author website which contains their press releases and provides a central point for all relevant information about them and their books.
Press Association (PA) is the national news agency for the UK & Ireland. Through our partnership your press release is delivered to every national, major regional newspaper, TV and radio station across the UK and Ireland.
After the first step, the second most important component is the ‘Title’ or the ‘Headline’. This should be bold and centered. On demand, the font size can be made bigger than the other text to make it stand out. The headline is the main element of the press release and the reason for making it stand out is to draw the attention of the people who might be interested in reading it.