sending out press releases press release templates

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So instead of stuffing your next release with jargon, take a page out of our book (okay, fine, ebook), The Newsworthy Guide to Inbound Public Relations, and brainstorm some creative approaches for your next announcement. Can you include new data? A remarkable graphic or video? A shareable SlideShare? If so, a creative angle will often help carry your content and increase the likelihood of social sharing. 
4. It’s very, very likely that none of the 200+ pickups will do anything for you at all. In all of the years that we’ve been writing, distributing and pitching press releases, only a couple of unique pieces of earned media coverage (from smaller bloggers) ever came from the “higher visibility” that press release distribution services offer.
Free press releases can be an important part of a larger SEO and marketing strategy. They can be a great complement to other search engine tactics and can bolster your social media profiles, blogs, and other content marketing tactics.
Twitter is a good place to start. Find writers who cover similar productions to yours. If it’s a sci-fi, find the sci-fi enthusiasts. Get to know the content producers. Read / watch their material. Share their material on social media (it goes both ways!). Essentially, you should build relationships with people who have extensive (real) online reach. Check out the Twitter lists on the bottom of this page.
Believe it or not, we still get occasional calls from people asking if our links are ‘do follow’ links and ‘how many can we add’. Those conversations are shut down pretty quick and the individuals are quickly educated on what the purpose of sending a press release is.
PRLog is designed to help businesses of all sizes, from small to large, with their online marketing, and the website offers services including not just press release distribution for free but also press room hosting, a business directory, job listings, and an expert directory.
One area where CISION really stands out is its ability to offer PR outreach to government elected officials and lobbying organizations, via its GR & PAC services. If you’re trying to raise awareness of your company’s work in a certain field that has the attention of government regulators and legislators, then CISION can help.
Press releases are a valuable, time-tested tool that can be used to generate earned media coverage, increase sales and spread your company’s message – but only if you’re strategic about everything from story identification and development to messaging and pitching. For the best results, avoid relying too much on shiny press release distribution services that are unlikely to deliver the ROI and media coverage that you’re looking for.
Other than the headline, this is the most important aspect of your book press release. You might want to lead with something impactful, such as a controversial statement or an emotionally engaging sentence related to the book you are promoting.
Contact information for the person handling press for the release in the band or at the label (labels should especially consider having their label logo somewhere along the top of the page – ideally in the top right or left-hand corner).
Final Thoughts: Should you give this site a chance? It is a gamble. A high subscription fee and limited results seem to point away from this site. It may be wise to continue looking elsewhere, if you can’t afford it.
The truth is, just because you wrote something (especially if it’s generic) and it gets placed on a lot of syndicates, doesn’t mean that people will purchase.  Exposure doesn’t mean sales.  Instead, you need to create a newsworthy PR that is not only unique but catchy too.
Healthcare as we know it, is one of those industries that has transformed 180 degrees from what they stood for ever since human evolution. What started with herbs and prayers has drastically evolved into something so advanced that now it has seamlessly planted itself in not just the nearest clinic but even inside our bodies. All of this has been growing alongside the developments in technological advancements.
Don’t send large bulk emails. Some channels don’t want any email attachments or accept press releases only via their website. Find out about their preferences and send either individual emails or BCC’ed emails to small groups with similar requirements. When approaching a content producer individually, let them know that you’ve actually read or watched their work and understand the subjects they cover. Be genuine, not a suck-up.
• Major milestones – Are you the first to do something substantial? Did you just hit your 100,000th user? Have you sold 1 million gallons/dollars/units of your widgets? These can all be pitchable moments.
Syndicate. Once I get confirmation of a published release on PRLog, I turn the rest of the manual submission work over to my team in India who follow Section five “Submitting Your Press Release To The Winners” to ensure we are efficiently executing dofollow links for our client.
The second last thing that is necessary to be put in the press release is the background of the company. In this section, you need to include the complete information and bio data of the company. You can describe your company, talk about its products and services and everything that you think is necessary to be discussed.
You have listed Newswire.com under your list of free press release websites. This appears to be incorrect as it is free to sign up but they want a minimum of $99 for a press release. Please can you check and review this page as I have just wasted 30 minutes and I am sure others must have had the same experience.
Breonna is a Content Writer for CoSchedule. Her specialities include social media marketing, content strategy and blogging. When not at CoSchedule, Breonna can be found running around with a cup of coffee in hand and at least 3 books stuffed in her bag.
We included statistics in the press release of how many teenagers and young adults reported clearer acne after using our product, which I believe is what helped us gain over 8,000 followers on our Instagram and 3,000 on our Facebook account.
Español: escribir un comunicado de prensa, Deutsch: Eine Pressemitteilung schreiben, Nederlands: Een persbericht schrijven, Français: rédiger un article de presse, Italiano: Scrivere un Comunicato Stampa, Português: Escrever um Press Release (Comunicado de Imprensa), Русский: написать пресс релиз, Čeština: Jak napsat tiskovou zprávu, Bahasa Indonesia: Menulis Rilis Pers, 中文: 撰写新闻稿, العربية: كتابة البيان الصحفي, हिन्दी: एक प्रेस विज्ञप्ति लिखें, 한국어: 보도자료 쓰는 법, Tiếng Việt: Viết Thông cáo Báo chí, 日本語: プレスリリースを書く
Hi Ray, at the bottom of the article you’ll find the original publication date of Oct. 10 2008. We update it every year and people have told us they bookmark it, so we just keep it here and update it. 🙂
To make things easier for bloggers and arts editors, make sure you have your social media assets available for easy re-use. You can prepare images that share nicely on social media or even offer a few pre-made shares for Facebook and Twitter and link to these from your press release.
Unmute @fpressrelease Mute @fpressrelease Follow Follow @fpressrelease Following Following @fpressrelease Unfollow Unfollow @fpressrelease Blocked Blocked @fpressrelease Unblock Unblock @fpressrelease Pending Pending follow request from @fpressrelease Cancel Cancel your follow request to @fpressrelease
6. Get in touch with industry bloggers and send them the PDF of your freemium. Include a link to the RCLP and a short bulleted list of take-aways to make their job easier when reviewing the product. Collect their Twitter addresses too, so you can @ them (just once, don’t be that guy!)
For this reason, eReleases has pulled together tried and true examples of winning press releases covering various topics that will to guide writers toward a successful media campaign. Use these samples as starting blocks, templates, or simply as sparks to generate ideas for your own press releases.
Ideally, if you’re working with a label, you’ll have a publicist who has established relationships with music writers who can make introductions. But at the very least you’ll need a point person, whether a professional public relations person or a member of the band, to handle all media inquiries. It shouldn’t be left to whomever gets the email or has the group cell phone to deal with the press.
Considering that journalists are flooded with potential stories and pitches on a daily basis, making yours stand out from the pack is crucial. While the format for a press release is basic, the content of the release should be anything but. Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for stories.