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The United States and its partners continue to face a growing number of global threats and challenges. The CIA’s mission includes collecting and analyzing information about high priority national security issues such as international terrorism, the proliferation of weapons of mass destruction, cyber attacks, international organized crime and narcotics trafficking, regional conflicts, counterintelligence threats, and the effects of environmental and natural disasters.
Before you start thinking a press release is going to solve all your publicity woes, now is a good time to note that by itself, a press release isn’t going to get you a lot of media attention. The average reporter or editor gets more press releases than he or she could possibly use. Your press release should be just one part of your media campaign.
Distribution services have a role to play, yet they are signaling that everybody has received the same story. To avoid making that uninspiring impression, there are many other strategies, such as one TransMedia Group has used successfully over the years. One is called a “patterned release,” which simply targets journalists in a particular market by sending a release directly to the journalists who would most likely be interested in that particular story.
Ideally, quotes will be from key stakeholders in your company including your executive team, project leads, or those directly impacted by your announcement. Quoting key figures and authorities underlines the importance of your development. The chosen quote should shape your narrative and emphasize the core of the announcement. Don’t ask everyone in your office for a comment or feel compelled to quote all 25 people included in the acquisition — pick one or two critical spokespeople and focus the quotes around their unique perspective. 
Because people aren’t perfect, telephone everyone to whom you sent releases to increase your chances of getting covered. Call your personal contacts and reporters you have worked with in the past in advance so they have more time to be free to cover you. When you follow up with the reporter, be sure to include any last minute news that was not added in your release.
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The choice of speed over style may be off-putting to some, but if you want to submit your news without long waits for pages to load, then this free news release distribution site will be one that you’ll enjoy using.
This format is important because it’s what journalists follow when they create a story, so if you want your PR to be picked up after using a free PR distribution service, make it as simple as possible for your audience.
So, in other words — not every publication is going to copy your press release word-for-word. That said, it is extremely common to pull quotes from a press release, so it DOES help to write in a style/voice consistent with the publications you want to be featured in.
“Nofollow” all backlinks in press releases in order to avoid penalties by Google. This requires that each link’s tag contain the rel=”nofollow” attribute. If using nofollow links makes you hesitant about putting out a press release, then you’re doing it for the wrong reasons.
You must limit your press release to one page (or two, if you must), but that doesn’t mean you can’t show people how to learn more. Providing relevant links to your company’s website, where prospective writers can learn more about your mission and what you’ve already accomplished, is a crucial element to the release. Don’t make writers search on their own for more information — guide them as quickly as possible to your website, and keep their interest piqued.
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Once you’re ready to launch, check out our comparison of the top press release distribution services for small businesses. While results, by nature, are unpredictable, we found eReleases to be the most promising. Their distribution network includes Associated Press, PR Newswire and their own network of journalists and bloggers. Click here to check it out.
Once you have ended the text the press release, it’s a good idea to put one final note at the bottom that encourages someone who would like more information to reach out to you. Something like: “If you would like more information about this topic, please call [Name] at [Phone number], or email [email address].”
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,834 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals millions of dollars a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter.
The site offers several different press distribution options, including a free plan to submit up to one posting per day.  They also provide great press release writing tips on their “PR Resources” page.
Press releases are an effective way to communicate information about upcoming events or important news. Press releases allow you or your organization to communicate directly with the community, show your perspective on events or recent developments, and gain publicity for your cause. In this section, we’ll look at what a press release is, when to use a press release to communicate with the public, and how to create a press release that effectively communicates your message.
[…] How To Write A Press Release For Your App Launch Writing and distributing your app press release is a step you don’t want to skip. The media landscape has changed dramatically over the last five years and we’ve seen a sudden jump in adoption of social media tools by journalists in just the last year. […]
For the second year in a row, Michael Page, owner and Creative Director of Trike Communications, LLC is proud to announce his involvement with the Motion Picture Academy and collaboration with Raj Kapoor Productions to create stunning digital backdrop…
SUBSEQUENT PARAGRAPH(S): The rest of the press release should contextualize and provide additional information about the finding. Why is it exciting or unexpected? Nitty-gritty experimental details should be left out in favor of describing how the finding advances scientific knowledge, reinforces a key idea, or provides a new method. Importantly, however, the finding must not be overhyped or oversold. A brief quotation from a researcher involved in the work or from a colleague familiar with the importance of the finding can also be included, but be sure that they agree to be quoted.
And while it may be tempting to craft a press release that embellishes your company’s accomplishments or twists the facts to make a story sound more intriguing to the media, remember: Press releases live in the public domain, which means your customers and prospective customers can see them. So instead of thinking of a press release solely as a ticket to earning news coverage, you should also think of it as a valuable piece of marketing content.
Proper keyword research and selection is important to optimizing a press release for SEO. Your press release should have at least one keyword target. At the same time do NOT stuff your press release with keywords. Googlebots will penalize you for this. Some important things to keep in mind while doing keyword research:
Not all press release distribution sites will have this same type of transparency and make that extra effort to help you feel like you already know who is on the other end of the phone or computer screen.
Evolve IP®, The Cloud Strategy Company™, announced today that CRN®, a brand of The Channel Company, has named Senior Vice President of Channel Services, Gary Coben, to its prestigious list of 2018 Channel Chiefs.
24-7 Press Release was launched in 2004. The company has a mission to provide their clients with the most excellent and cost-effective press release distribution solution available that delivers measurable results.
A press release template is a message sent to a media outlet regarding a matter which you think would be newsworthy for them. It is a way of getting the media outlet to print the details of your particular event or matter in the form of a news article.
We recommend eReleases as the best press release distribution service for small businesses because they offer the widest potential distribution for a competitive price. While PR Web distributes your press releases to more websites, eReleases is the only service we reviewed that distributes to the Associated Press’ wire.
Here’s a link to my favorite press release that I wrote for The Bethel Inn Resort’s 100th Anniversary a couple years ago. Celebrating an anniversary is always a newsworthy event, especially if it hits the century mark. I particularly like this release because it brings into context other major events of 1913. Carrying on the major events theme of 1913, the resort posted a This Day in History-1913 at the front desk. I discovered that the first crossword puzzle was published and that Robert Mondavi was born (parking a wine special in the tavern), among other exciting happenings, including the institution of the dreaded federal income tax.
While there are those that believe emphatically that the press release is dead, we are here to tell you that that is an urban myth. Press releases are alive, thriving, a vital tool that continues to empower companies in many ways.
This press release is indexed by Google as indicated by the live snippet. Since Google has crawled this web page, the dofollow link in the release is slightly boosting the authority of the page it is pointing to, helping it to rank a bit better in Google.
Remember that press releases are a major form of branding, something that is exponentially vital in the online marketing world of the present day. SEO has shifted to being more about branding and engaging content than about getting backlinks.
This paragraph is for giving your reader clear reasons why they should write about your band and review your album (and just saying because it’s a great album won’t cut it). Use this paragraph to mention things like:
Giving out a press release is a great way to get publicity for an event. In a press release, you print various details of a particular matter in a newspaper, which helps in getting the interested people know about it. It is different from an advertisement and has to be written like a news article. Press release templates are report templates which can help you in understanding how to write a press release the right way.