sample press release for book launch how to press releases

Through our reliable and bleeding-edge distribution techniques, we combine not only the source power of traditional media but also leverage the power of online social media to help spread your message far and wide.
If not, you must provide the details of your media/PR department in the Contact section. If you do not have dedicated team for this function, you must appoint somebody who will act as a link between the media and your people.
After you’ve loaded up your title, intro text, and release body, click the BLUE CHECKMARK to “apply”. This is will produce a Thank You message (see image) and you’ll know you have successfully submitted.
Hi Ken, yes this article is up to date. We have an Editor’s note at the bottom of the article that it was originally published in 2008, and we update it every year. It’s accurate as of the current publish date.
What is it about your production that makes it newsworthy? If you can’t think of anything, the chances are it’s not. Not every single film and TV production on earth has to be covered in the media. But if there is something special about your production, OPEN with that.
Use bullet points or long lists. Search engines may reject your press release identifying it as an attempt to overload your document with SEO, and bulleted lists belong in an article, not a press release.
Accuracy. Your writing might be wonderful, but if you don’t get the facts right, people won’t believe what you write the next time. Make sure everything you say is true. And spell people’s names correctly — they get upset when you don’t.
WASHINGTON — Free Press on Thursday called on Federal Communications Commission Chairman Ajit Pai to recuse himself from all decisions related to the Sinclair Broadcast Group’s proposed takeover of Tribune Media. The demand follows news today that the FCC Inspector General’s office is investigating the appearance of quid pro quo behind agency rulings that have helped pave the way for the proposed merger.
Experts recommend that your release should also include at least one quote in the body. The quote should come from someone knowledgeable about the announcement being made, such as a product manager if you’re announcing a new invention, or a top executive if announcing company wide changes. The quote can also be used to explain how your announcement makes you stand out from other competitors, even if you don’t mention them by name.
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Twitter is chock-full of reporters lamenting press releases or pitches that don’t clearly explain what the company does or what the announcement is actually about, so instead of being the butt of a joke, make your release incredibly easy to reference. 
The following packages are valid for 6 months and based on a 400 word release, standard overage rates apply.  I can also create something more customized for you if these to do not align with your needs.
Pressat provides a cost-effective press release distribution service for businesses looking to spread news to media outlets and channels across the United Kingdom and internationally in order to gain press coverage.
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“Dogs are sensitive to loud noises, we all know that,” said Lisa DiFranco, CEO of The Pet Spa, Inc. “In the past, the only thing available to help calm our beloved pets were tranquilizers. And who really wants to drug their pooch?” asked DiFranco.
RULE #3: Write it like a reporter would write it. If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing. Therefore, it’s up to you to make sure that your press release looks and feels like a real article. No biz blab!
Smith Publicity: Smith Publicity is another specialist book promotion service with a long track record and extensive list of testimonials.  In order to get a quote from Smith Publicity, you need to contact them with your goals and budget to work with.
Just like writing the perfect blog post title, setting up your press release for success starts with your headline. You only have one line to work with, which can seem scary, but consider diction carefully to make your headline captivating.
A press release is an official announcement issued to the news media.The heading should contain action verbs, the first paragraph should answer the; who, what, why and where. The press release should contain understandable language and a quote.
Like Global Newswire, Business Wire has been pushing much more heavily into the analytics side of the business. That includes a full suite of social media monitoring and media targeting tools. It also includes a photo distribution service that sends out photos to nearly 4,000 sources, as well as website services that will help companies set up a “press room” on their website.
Here’s a link to my favorite press release that I wrote for The Bethel Inn Resort’s 100th Anniversary a couple years ago. Celebrating an anniversary is always a newsworthy event, especially if it hits the century mark. I particularly like this release because it brings into context other major events of 1913. Carrying on the major events theme of 1913, the resort posted a This Day in History-1913 at the front desk. I discovered that the first crossword puzzle was published and that Robert Mondavi was born (parking a wine special in the tavern), among other exciting happenings, including the institution of the dreaded federal income tax.
From past experience I know you folks are great! I plan to have my latest book published before the end of this latest BOGO that I purchased. When my book is published I will submit the three releases that I purchased. A-One guidance — always from eRelease staff.Most appreciative.
Press release distributors allow you to target your audience by location and industry, so assign your parameters accordingly. Schedule your release early in the morning on a weekday in order to maximize visibility. If applicable, add a photo or image to make the PR more eye-catching. Most press releases include a quote from someone affiliated with the company writing the PR, to infuse more personality into your message.
Writing a press release without template sometimes is hectic and time consuming. However, templates have made organizations and businesses dream come true. Press release is a statement written to the media. It is a news-announcing document.
Use title case. Capitalize the first letter of all words in the headline (with the exception of: “a,” “an,” “the,” or prepositions such as: “of,” “to,” or “from”). The combination of upper and lower case makes it easier to read.
Whether you’re pitching your press release yourself or hiring somebody else to do it, make sure those pitches go out individually and not as a mass pitch to everyone at once. If you’re hiring a PR pro to manage the writing and/or pitching of your press release, ask if they plan to mass pitch or individually pitch to their list, and insist on the latter up front.
Two recent examples of that: some company sent me a release about WIFI in prisons. Did you know that prisons are now, finally, getting WIFI? I didn’t. So I pitched that to my editor at The Guardian, and she came back with an idea for a larger story about prisons and whether the internet should be considered a “right” for inmates to have.
4. It’s very, very likely that none of the 200+ pickups will do anything for you at all. In all of the years that we’ve been writing, distributing and pitching press releases, only a couple of unique pieces of earned media coverage (from smaller bloggers) ever came from the “higher visibility” that press release distribution services offer.