sample press release for book examples of great press releases

Press releases are an essential tool for getting the word out about either your own business, or your client’s. And the good news is, you don’t need to be a PR pro to write one. When you’re managing your own public relations campaign, writing press releases should quickly become very natural to you. If you’ve got news about your product, service or company, then you’re ready to experience the power of press releases.
The first paragraph should sum up your story in about 50-100 words. You don’t have very much time to get to the point so make every word count. Avoid including boring self-promotion and focus instead on the 5 W’s: Who, What, Where, When and Why. These questions will get to the point of your story in no time.
When we talk about the target audience with respect to any Press Release Templates, the overall target is a duo: a writer and a reader. The author needs the template to write their news faster. Usually, the template already features a professional predefined outline; so all an author should do is write their story, proofread it, print, and distribute the new anecdote to the targeted audience. The target reader is the individual expected to read the content of the news template. The very best way an author can grab the attention of a reader is to write an interesting story that will capture the mind of a reader.
Now that we’ve established that press release distribution services tend to provide garbage ROI, let’s talk about what does work: telling interesting stories in a way that’s easy to understand and ties in with company messaging, while providing value to your target audience. This is difficult to say and even harder to do — which is where a PR agency or in-house resource can come in handy.
What separates i-NewsWire from all the other online press release websites is the impressive listing of all their distribution partnering companies. The channels included on the home page range from RSS feed distribution, search engine distribution, and new sites distribution. 
eReleases, PR Web, and PR Newswire each have multiple pricing options. In the comparison table above, we used each of their mid-tier pricing options because we felt that would be the most suitable product for most small business. A more in-depth comparison is below:
Breonna is a Content Writer for CoSchedule. Her specialities include social media marketing, content strategy and blogging. When not at CoSchedule, Breonna can be found running around with a cup of coffee in hand and at least 3 books stuffed in her bag.
This will ensure that the SEO value comes from the natural use of keywords, and it will help you gain more exposure in search engines. Other SEO benefits that stem from the use of distributing free press releases include natural link building and referral traffic.
The first paragraph must explain all the W’s while the second paragraph should talk about what is the purpose of the press release, why should you care, when it will happened and where people find it. Also, it should cover the statistics and other factual elements to make the information more genuine and authentic for the media and audience to believe.
This is a great tutorial and a list. Generally there are a numerous free press release websites in the internet, but only a few paid sites. I always under estimated the power of these paid pr sites, until i read your article, thanks again for the wonderful share.
Hi Ken, yes this article is up to date. We have an Editor’s note at the bottom of the article that it was originally published in 2008, and we update it every year. It’s accurate as of the current publish date.
Pressat is both a simple way for businesses to manage their own online and offline PR campaigns without the cost of hiring a public relations company and a great asset to agencies looking to push clients new even further.
What about http://www.marketwired.com ? I’ve used their service several times and I find it very effective for the price. A lot of services to choose from and their reporting features are great to keep track of results.
PageRank: Google uses a secret metric formula to analyze the credibility, popularity and trust of a website. This is called a PageRank. It can rank from 0 to 10 (with 10 being the highest). The most important component that adds to the strength of a PageRank is the number of quality backlinks from other websites.
Put all your thought and energy into those first lines – including the email subject line. Think about it as writing a news article with a grabbing headline and a sub-heading. If it’s good enough, the journalist may use it and this will increase your chances of getting through. Who wouldn’t want to have their work cut out for them?
In the earlier days of search engines, having your press release link to your business’ website — and, therefore, on the websites that published your press release — would help to improve your website’s search engine ranking. However, as search engine’s algorithms have become more sophisticated they’ve begun to penalize websites that try to take advantage of this system.
I love eReleases. I have found that they have the best results of any service online for the best price. Mickie and his team go above and beyond with customer service and I love that I can see that my release is actually read by members of the media. Thank you for your help in getting our news in fr
“Dogs are sensitive to loud noises, we all know that,” said Lisa DiFranco, CEO of The Pet Spa, Inc. “In the past, the only thing available to help calm our beloved pets were tranquilizers. And who really wants to drug their pooch?” asked DiFranco.
The last step in writing a press release is to write the phone number(s), fax, email, website addresses and other links for social media platforms where the business is active. In addition to this, you can also write about your business partners and potential clients in this section. Make sure you conclude the press release with a call to action.
Everyone is promoting their products and services online to increase visibility.  A really good and cost efficient way to increase exposure is through press releases.  There are a lot of free press release distribution sites out there, but here are our top 5 picks for PR and Communications teams to explore:
By using a wide array of trusted distribution methods and techniques, Pressat spreads your press release (news) to the places that matter most, whilst targeting specific journalists, bloggers and local news channels.