release press ap style press release format

All press releases must include a headline, sub-heading and a notes to editors section listing the contact information of the academics mentioned. The number of paragraphs will vary according to the newsworthiness of the story, however, the introduction must always answer the five Ws and a quotation is always needed. It is good practice to limit press releases to approximately 300-350 words, featuring the key information presented with an angle in mind. 
Regardless of whether you’re using free PR services or premium options, the above sites are leaders at what they do, with extensive networks, simplicity in the submission process, and additional guides and resources to help clients create the best possible content and maximize the impact of each PR they distribute.
It’s a toss up between PRWeb and PRNewswire for the best paid press release site. PRNewswire has the highest score of all the paid sites and offers a huge arsenal of tools for optimizing your release. It’s reported to have the best overall distribution also, but it comes with a hefty price tag. The average cost of a release with all the bells and whistles can cost as much as $1,000 although they do have iReach, which starts at $129. PRWeb offers a robust release around $200. Both offer activity and SEO reporting on press releases.
1. Headline. Grab the reader’s attention with a strong, catchy headline with keywords that people will most likely use in their search. This is your opener and what will make your reader want to read on. Include the name of the event and either the location or theme of the event. You won’t want to give too many details up front. If you’re writing an online press release for an event, know that Google will index 60 characters and Yahoo, 120 characters. Use Title Case for your headline. See what PRWeb says about press release headlines.
What’s their secret? eReleases is a reseller of PR Newswire, which is one of the primary sources of information for journalists. Therefore, eReleases is able to offer access to the “premium” network at an affordable price. You will also get inclusion in the Associated Press’ wire distribution and eReleases’ own network of websites and subscribing journalists.
Of course, you’ll also want to consider which press releases receive the most social shares and web traffic referrals. You also only want to pay for the level of distribution you need, so the pricing structure will obviously matter as well.
It might seem trivial, but the most important part of your press release is the headline. Most journalists are incredibly busy, and their inboxes are overflowing with generic press releases. Unless you’ve got a snappy subject line, chances are that your press release will go straight in the bin without getting read. So, what constitutes snappy?
Final Thoughts: Over the past few years, the popularity of PRWeb as an affordable newswire has dwindled. However, if you do not mind spending $99 for the placement of your news on handful of sites, including financial feeds, social media and PRWeb website, you can give it a go.
If possible, include a link to an online copy of the same release. It’s good practice to keep a log of all of your press releases housed on your own website. This can make providing such a link easier to produce, as well as keeping a record for historical purposes.
A press release is an opportunity to present your company in a highly professional manner. Be sure to proofread your press release a few times to make sure there are no spelling or grammar mistakes. You should also have a trusted friend or colleague review it for any errors you may have missed.
I’m so glad that you found this post helpful. We will be updating our list periodically to ensure that our recommendations remains current. Keep checking back to find out which sites we believe are the best paid and free press release sites.
In your case, I would look at eRelease’s distribution list (Click “Where Does it Go?”) and see the list of publications they send to under the “Banking and Financial Services” category, or perhaps “Investments.”
A common oversight that can render a press release ineffectual is a lack of contact information for reporters to follow up with. Whether you or someone else at the company is the point of contact, don’t forget to include an email address and phone number on the release (preferably at the top of the page).
My primary goal for writing and submitting a press release for a client is to get a link back to their website. Links to your site help increase its authority and can help your website – or a page on your site – rank better in Google for a targeted keyword phrase. Dofollow links back to your site from other sites also help pass PageRank.
You need to have something new and important to say. If your client simply wants to promote a product or service because it’s not selling well at the moment, you can’t just write about its benefits as you would in an ad or brochure.
Hey Mandy – Don’t forget about 24-7 Press Release Newswire (may be found at http://www.24-7pressrelease.com) – Around since 2004, distribution includes Associated Press, top papers – You’ll also find some great press releases from NASA about the Space Station there (over 300).
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Write the body copy. The press release should be written as you want it to appear in a news story. And remember this: most journalists are very busy, and don’t have time to research your company’s big announcement, so much of what you write for your press release will be what the journalists use in their writeup of your big event. Whatever you want them to say, this is where you put it.
And finally … aim high, but be realistic in your expectations. Most journalists are swamped with press releases, so it may take you a few attempts and a bit of chasing to land press coverage for your business. Don’t give up though; determination and a willingness to learn can take you a very long way.
Adoption of the Mequoda Method has produced three benefits for us. First, we are seeing sustained growth in subscription revenue. Second, we monetized a content archive with two decades of news and information. Three, our new customers have immediate access to the content they seek.
Excellent list, however a little surprised that for press release distribution, 24-7 Press Release Newswire (http://www.24-7pressrelease.com) was left off BOTH sites, given our page rank, traffic and ranking.
Include a call to action in your release. This is information on what you want the public to do with the information that you are releasing. For example, do you want readers to buy a product? If so, include information on where the product is available. Do you want readers to visit your website to enter a contest or learn more about your organization? If so, include the website address or a phone number.
This paragraph is your details paragraph. It is here that you give background, stories, history, information, or stats. This is where you paint a picture and bring in all the other stuff you want people to know about your announcement.
1. Your release gets posted on PRWeb, PRNewswire or whatever press release distribution service(s) you choose. One-off, DIY national press release distribution via these services costs around $400. PRNewswire has a nifty option that puts your press release headline and photo on a giant screen in Times Square for just long enough for them to capture the image, which you can use in future marketing materials. This costs substantially more.
Use appropriate keywords in the headline and body of your release, but don’t overstuff. Remember, search engines are known to change the rules when it comes to using keywords, so make sure you follow the most current search engine guidelines.
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Thanks, Kari! You’ve confirmed what I thought. I’m a (very) small business on a shoestring startup (or maybe just baling twine) but with a unique, timely and as far as I know, unheard of product. Waiting to be discovered is a bitch so I want to make some noise that will be heard. As far as one-on-one emails to reporters, do I start at the top with GMA? 😉
“There aren’t really a prescriptive number of pages or word count.” If I may add one important aspect from journalism school 101: any article for a newspaper (and a press release ideally ends up as an article “as if” the journalist had written it him/herself) needs to be structured in such a way, that you can clip from the end (!!!) without it losing stringency and closure. That is entirely different from creative writing. “A Winter’s tale” or an Agatha Christie whodunit would lose much, if not all, of its charm if you left out the last, say, two, paragraphs! But since (in the olden days) a piece of journalism needed to fit in with the rest of the layout (including advertising and late breaking news), whoever redacted a piece had to be able to cut off bits and pieces at the end without having to read, let alone reformulate the rest of the article. That said, this rule still stands today though space is not always a bottleneck in the digital world (but – you never know, maybe your press release even makes it into the print version!). So train yourself to write like a (good) journalist. If you don’t you could wonder for years what made your press releases fall by the wayside time and again.
We’ve consistently found PRLog.org to be the best free press release site. It allows links, tagging and branding for free, but most importantly, it has the highest ranks, unique traffic numbers and inbound links of its competitors. In our own comparative distribution tests, it also ranked higher than any other release.
It’s with that in mind that Free Press Release features advanced options to improve the effectiveness of each release distributed through its site, and many of these important options extend to the free press releases.
We could not be more pleased with the recent distribution of our press release via iReach. The reach, combined with timing, made our product, Facebook AETracker, receive fantastic coverage throughout the web. We were overwhelmed by the leads — which we cannot complain about! This one ranks among the best marketing dollars we spent ever when it comes to ROI.