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This will put your press release into context and orient the reader about the date and time of your article. What’s more, current city and publication date information helps readers recognize the press release as recent and relevant.
When you’re writing a press release, samples can be hard to find and replicate. While press releases are an essential part of online marketing and digital communication, they’re tough to write, and few people their structure.
Using a press release distribution free service can be ideal if you want to announce a minor bit of news or information or if you’re willing to put in the effort to also cross-promote your free PR on other channels.
• Launch of a new product or service – you’ll have the most success with this if the product or service is unique (like the press release about the first Bitcoin ATM in the US we used as an example above, which was covered everywhere from Mashable and CNET to The New Yorker, all as a result of directly pitching reporters). If you’re not launching something new or that provides a unique value to buyers, you’re going to struggle to get covered.
For this reason, eReleases has pulled together tried and true examples of winning press releases covering various topics that will help to guide writers toward a successful media campaign. Use these samples as starting blocks, templates, or simply as sparks to generate ideas for your own press releases.
6. Copy Body: Tell the story, add dimension and readability, with quotes, bullet points and paragraph heads in bold text. Give the reader reasons to keep going. Bold font and provocative section heads draw readers’ eyes in, and build more attention.
Unlike many sites, this site does offer a complete list of site submission. Users can search by state and find an extensive list of submission locations. This includes newspapers and magazines — a real plus for targeted small businesses.
Second, when you use PR software to mass pitch emails the same rules apply as when you’re sending email newsletters – there’s going to be a big ugly “unsubscribe” option for journalists to remove themselves from your list (which they never subscribed to in the first place). That’s weird, impersonal, and indicative of a lazy or incompetent PR rep.
And finally … aim high, but be realistic in your expectations. Most journalists are swamped with press releases, so it may take you a few attempts and a bit of chasing to land press coverage for your business. Don’t give up though; determination and a willingness to learn can take you a very long way.
As the Internet has assumed growing prominence in the news cycle, press release writing styles have necessarily evolved.[4] Editors of online newsletters, for instance, often lack the staff to convert traditional press release prose into more readable, print-ready copy.[5]
Newsroom fax machines and reporters’ inboxes are flooded on a daily basis with press releases from companies, government agencies, non-profit groups, and even average citizens trying to get their neighborhood plight noticed. If you send in a press release that’s riddled with grammatical errors, buried in a convoluted e-mail, or completely irrelevant to the reporter’s coverage area, you might as well be tossing your press release down a sewer drain. If you deluge a news organization with unprofessional or uninteresting releases, your chances of ever getting favorable news coverage are zero-to-slim.
Describe what your company does in clear, plain English, include a link to your company’s homepage early on, and make your boilerplate succinct and straightforward. If you cite data, include a reference link for the data source, and make sure every name in the release has an associated title and company as well.
In a month-long trial by Vitis Public Relations, just three of 60 free press release distribution sites (Online PR News, Open PR and PR Fire) won mentions in Google news.  Four (PR Fire, News Wire Today, PR Zoom and Idea Marketers) won placements in Google web results.

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