public relations news release sample press release formats templates

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Most journalists use search engines like Google and Yahoo! News to research their stories. This is partially because they can search for specific information, so they are able to have more targeted control over the information that they find. This helps to separate the signal from the noise, reducing their overall research time. Therefore, it’s a good idea to have your press release listed on these search engines.
Some sites that promote themselves as free sometimes offer very little for nothing. The free sites frequently do not actually distribute news to media outlets, but only post the release on their website – sometimes for only a limited time. They may urge visitors to pay additional fees to “publish” the press release or to “upgrade” for additional services, such as including live links or posting the release beyond the minimal time period. Some sites merely run advertisements that link to other press release sites.
However, a well-timed press release on the picture put this little book of….umm…whatever…right into the limelight.  This caused the book sales to skyrocket and even had Rob Gronkowski himself do a fake TV trailer for a “Gronking to Remember” movie with HBO’s Funny Or Die.  (Not shown here because it’s pretty inappropriate – I’ve got standards.)
Since press releases are also designed for the media to pick up and share with their audience, a reporter or editor wants to know how many people will be interested in this product or service. This particular release is targeted at renters, and since there are over 40 million renter-occupied households in the US, we knew that the media would be excited to share a free educational guide with such a large audience.
Since press release is one of the best sources of website traffic and heavy readership, setting the bar higher in choosing where to post press releases should be a key factor. This will not only help PRs get into Google news but will also increase the company’s credibity and professionalism.
Your press release should be kept to about 500 words (some free PR services require you to keep press releases to 250 words or less.) Press releases should be at least three paragraphs long including the opening paragraph, a supporting paragraph(s), and a closing paragraph that restates or summarizes your main points.
The second last thing that is necessary to be put in the press release is the background of the company. In this section, you need to include the complete information and bio data of the company. You can describe your company, talk about its products and services and everything that you think is necessary to be discussed.
Seek Inbound Links. The more inbound links they receive, the more respect they will earn and the higher they will rank in search engines. The higher they rank in search engines, the more visible your press release will become, and the more traffic you will receive.
WASHINGTON — In a full-page ad placed in major U.S. newspapers on Wednesday, AT&T called on Congress to pass an “Internet Bill of Rights” that would apply to phone and cable companies as well as technology platforms.
Join Startup Colorado and the local entrepreneurial community on Tuesday, June 9th at 5 pm to celebrate the up and coming startup talent and kick off Startup Summer 2015. AMG National Trust Bank will host the Startup Summer 2015 class as well as the entrepreneurial community at their new headquarters in Greenwood Village, Colorado. The evening will feature food, drinks, and a discussion with Nancy Phillips, President and CEO of ViaWest, and Erik Mitisek, CEO of the Colorado Technology Association. 
“We are really excited to bring Agent J into each of our surgical areas,” said Mark Fenton, president of the First Baptist Hospital. “We have always employed the industry’s highest standards to minimize infections in our hospital. These new robots are another step further in our quest to eliminate these infections altogether,” said Fenton.
This is a good list. Almost too good to be true–can you speak to the visibility and credibility of these free press release sites? We’ve already used one paid pr service, but are hesitant to pay a second one. We are a lean startup–we could allocate these services elsewhere. Thanks for the list, and thanks in advance for your valuable response!
I am a business development consultant for a small financial capital management firm in the midwest. We conduct approximately 10 sizable transactions a year, which we feel could be press worthy. As mentioned we are very small (less than 10 employees), but we are established (been in business 10+ years). What would you suggest the best route to take in getting the “word” out of these deals? A wire service mentioned in the article, perhaps Businesswire, or doing it ourselves? If we do it ourselves, can you give me any pointers?
Criteria: When developing this list, I looked at several variables, such as: Alexa ranking, Page Rank, credibility indicators, and style. Sites that didn’t make the rank included: simple blogs, industry specific, dead sites (no recent press releases), and sites with broken navigation or ordering systems.
“We are excited to open our doors in this wonderful country,” said Jack Jackson, CEO of Widget Com as he cut the ribbon to the new store. “We have worked closely with the Chinese government to allow our store in their formerly closed market and will continue to do so. We all believe that the new Widget-X and Widget-Z will bring a more user-friendly technology to the Chinese people than what was available before.”
While it can be a useful background document for journalists, a press release isn’t a story. If you want to maximise your chances of getting press coverage, you will have to tweak your idea, and your release, for different publications or programmes. You can find more information about how to find journalists’ contacts details in this article.
Any free PR distribution service will NEVER yield the kind of quality publicity that paid distribution services can get you because they lack real credibility with major media news outlets. SEO marketers use these so called free non-branded PR distribution sites mainly for SEO purposes: to build backlinks, generate social media buzz, improve PageRank, attract traffic and readers, etc.
At the end of this section, point to your website. The link should be the exact and complete URL without any embedding so that, even if this page is printed, the link will be printed as it is. For example: http://www.example.com, not Click here to visit the website.
This is optional. Some press releases use a subheading; others don’t. If you think a subheading could help your book press release, make sure it is adding to it, rather than just restating the headline in a slightly different way.
Headlines written in bold! A bold headline also typically uses a larger font size than the body copy. Conventional press release headlines use the present tense and exclude a and the, as well as forms of the verb to be in certain contexts.
A few years ago, I decided to keep track of how many pieces of earned media coverage came from direct pitching vs. the press release distribution services. That experiment ended after six months, when I realized I had literally hundreds of links to articles that featured clients…and all of them came from directly pitching reporters.
If all goes according to plan, and your press release gets picked up by the media, your job still isn’t finished. To keep the buzz going, you can release a second wave of distribution by sharing the specific stories that news outlets write based on your press release.
· Free White Label Service- Unlike other PR sites that charge you an additional premium for white label press release distribution, NewswireNEXT does it for free. In other words, their distribution packages are white label by default. Best for businesses, resellers and PR agencies who do not want the name of distributor appear in press release, media outlets and report.
We recommend eReleases as the best press release distribution service for small businesses because they offer the widest potential distribution for a competitive price. While PR Web distributes your press releases to more websites, eReleases is the only service we reviewed that distributes to the Associated Press’ wire.
iReach’s distribution options start with a basic, budget-friendly plan (SearchReach) and build from there (WebReach and WebReach Plus).  Check out the plan comparison page for details about what’s included with each one.
Here’s a press release that was created for fitness expert Pauline Nordin. It starts with the most important information: a new app release, and follows with a reason why you should care (Nordin outsold famed fitness trainer Jillian Michaels). It was effective because it gave all of the facts and was easily quotable for journalists interested in the story.
“While free press release sites are tempting, I’d advise not to use them for distribution. Google has labeled many of them as spam. If you have a good news release that is worth getting out, spend the money and distribute it through a reputable site such as Business Wire, PR Newswire or Marketwired,” comments Sara Callahan, owner of Carter West Public Relations.
Thanks to the rise of free press release distribution platforms and free PR distribution sites, it’s now possible to get your content to a very extensive network all over the world, with minimal investments of time or money.
I apologize if this comes across a bit rude. I followed your guidelines and did plenty of research into writing a press email. I sent to over 60 gaming sites using the videogamejournalist spreadsheet and filtered out any of the non-related ones. Out of those 60 only ONE big site PCgamer took the chance to reply. Everyone on reddit has told me that big walls of text like the one you are advising people are going to get trashed straight away. Such a shame. We have barely any exposure and our Kickstarter campaign will likely fail. It’s funny because our game is interesting enough to be written about, as Kotaku and RPS took their own initiative to write about our game earlier in the year. Now when I did a proper press release following your guidelines it has crippled us. Literally only one decent site of the 60 wrote about us. I’ll bet our email address is blacklisted now.
“Agent J’s KillemDead 2000 technology ensures that the room is disinfected without the chance of human error,” said James Polk, CEO of NoGerm Technologies who created and manufactures the Agent J robot. The device has received high praise from the Center for Disease Control and is now set to be released for sale across the United States.
Hi Makori, thanks for the comment and great question. The headline and the first sentence are both incredibly important and should both be treated as grabbers. I would argue that the headline is the most important element though because it is often the element that gets people to click and read the press release.
It’s not a bad idea to have a standard-issue press release with some contact information and details about upcoming dates. Try to be pithy, and get to the point. No one cares your band is on tour except you and your parents, so don’t lead with that right out of the gate.
Now that news releases have a longer lifespan on the Internet, feature news releases have risen in popularity. These releases take a unique angle on a brand’s news and bring their message straight to consumer audiences in ways the audience will want to read and share.