pssm swagelok press release sample pr release

You also want to make sure the press release is newsworthy. This doesn’t mean that you can only send out a press release for information that would make the front page of the New York Times. It does mean that you have to find an angle that you think journalists will find interesting and want to write about.
At the bottom of your press release should be the contact info for the person fielding press queries for the album, even if this information is also at the top of your page. Set this information apart from the body of your press release in the same manner as you did header – again, a box around the text works great, as does a larger type size or bolding/italicizing the text.
Many feel overwhelmed when faced with the prospect of creating visual graphics. Fortunately, sites like Canva and other free PR tools make it super easy and convenient to get the look you want. Use any of their free templates or elements, choose from thousands of low-cost stock photos, and craft the perfect image for your press release.
I specialize in writing press releases aimed at small businesses, and have been doing this for many years. One of the ways that my press releases are successful, is that almost all of my press releases make it to Google News and/or Bing News, thus giving them a much wider exposure. This particular press release is an example of how to tie-in your piece with a headline making story. It also received a very high pick-up from web services.
No estimates can be given as to when your press release, if picked up by our PR editors, will go live on our site and via our distribution channels. It all depends on current workload and backlog, and sometimes can take weeks long. Next day distribution is guaranteed if one of paid PR distribution packages is used.
If you had any idea how many people write about entertaining their parents by singing into a brush when they were kids in their press releases, you would be shocked. Spend some time thinking about what makes you unique. After all, you’re competing for coverage with other musicians. Most of them love music, too, and most of them have a long history of loving music. Loving music is a beautiful thing, but it is not what sets you apart from the other musicians promoting projects. Instead, look for interesting things about the recording process, your work history, your tour plans and so on.
Tell the reader how they can get more information and promotional copies (if applicable). That means you should include the email address and phone number of the person in charge of handling press inquiries. Also, include links to the website and the social networking platform used most often by the artist (if applicable). That’s it! Easy, huh?
Seth Godin is often quoted as saying Content Marketing is the only marketing left. The real truth is this. Useful marketing is the only marketing people will tolerate and content marketing can be very, very useful. However, even when you have the time to produce the content, that doesn’t always mean your mind is right […]
The press release was an announcement that my client’s books were available at the Fest for Beatles Fans event in Chicago and they can be purchased already signed by the authors. Not only did this create a boom for my author’s books, it generated traffic to the Fest website which has won me brownie points with the owners. This release is also timeless and can be linked to on social media again and again.
There’s your news! There are several types of press releases you can write. Starting a business. Having new employees joining your team. Your company wins awards. You’re working with a charity. Or anything new or different about your business and its product line constitutes a newsworthy press release.
This is the place where you can write (briefly) about your company. You can put your company’s merits and achievements here, but don’t make it too long, since this will put you at risk of sounding like you’re hard-selling your company.
Newsroom fax machines and reporters’ inboxes are flooded on a daily basis with press releases from companies, government agencies, non-profit groups, and even average citizens trying to get their neighborhood plight noticed. If you send in a press release that’s riddled with grammatical errors, buried in a convoluted e-mail, or completely irrelevant to the reporter’s coverage area, you might as well be tossing your press release down a sewer drain. If you deluge a news organization with unprofessional or uninteresting releases, your chances of ever getting favorable news coverage are zero-to-slim.
An increasing number of journalists use software programs to organize press releases that relate to their area of coverage before they read them. Use keywords that clearly define your announcement in terms of traditional media coverage areas, such as location or technology.
If all goes according to plan, and your press release gets picked up by the media, your job still isn’t finished. To keep the buzz going, you can release a second wave of distribution by sharing the specific stories that news outlets write based on your press release.
Free press releases can be an important part of a larger SEO and marketing strategy. They can be a great complement to other search engine tactics and can bolster your social media profiles, blogs, and other content marketing tactics.
When we talk about the target audience with respect to any Press Release Templates, the overall target is a duo: a writer and a reader. The author needs the template to write their news faster. Usually, the template already features a professional predefined outline; so all an author should do is write their story, proofread it, print, and distribute the new anecdote to the targeted audience. The target reader is the individual expected to read the content of the news template. The very best way an author can grab the attention of a reader is to write an interesting story that will capture the mind of a reader.
If you have no hard news, you and your group could create some. For example, if a national organization announces facts that are relevant to your cause, you could make a good story by asking local experts for their reactions.
Hi Emmy, Thanks a lot for this template. I’m working on a press release for my mobile app. After going through examples of other press releases, I noticed that a lot of grabers stem from the headline. How much more important would that be? Thanks, Makori.
Dateline – contains the release date and usually the originating city of the press release. If the date listed is after the date that the information was actually sent to the media, then the sender is requesting a news embargo, which journalists are under no obligation to honor.
No customer service is offered for the free press release distribution service. Customer service and help with your press release is available if one of our featured PR distribution packages is utilized.
The next time you’re tasked with promoting your brand’s news and content, use these templates to write a release that works, and then download PR Newswire’s Quick & Easy Guide to Sharing Your Press Release with the World. This how-to walks through the steps to take when preparing your press releases for distribution.
That means your release needs a good headline. That can be something saying how your new product is going to make life easier, or how it relates to a news event. Your headline should be an attention-grabber, so reporters can see right away how the announcement affects their audience.
This press release is indexed by Google as indicated by the live snippet. Since Google has crawled this web page, the dofollow link in the release is slightly boosting the authority of the page it is pointing to, helping it to rank a bit better in Google.