promotional press release guidelines for writing a press release

Always remember that many editing teams are overworked and understaffed. If you can make life easier for them, you’re more likely to get coverage. If you write a press release that’s close to the way the editor will actually publish it, it may see publication with minimal editing. But if you fill it with fluffy advertising copy, don’t use proper AP style, etc., the editor will surely delete this kind of fluff. Everybody says they’re the leader. Don’t waste the editor’s time. The place to put a description is in the company information section of the release. But keep it accurate and factual.
If you’re tired of going the DIY route with your PR and you’re interested in finding out more about the of bring in the professionals, click here to download a free copy of our generic proposal and pricing list. If you have any other questions, let us know in the comments below or tweet us @ContentFac.
Jump up ^ McQuivey, James (10 December 2014). Social, Content Marketing Strategies, Trends for 2015: EmailWire Press Release Distribution Services Presents Guides, eBooks. CIO Magazine. Retrieved 22 December 2014.
The interface seems a bit more complicated than some of the other sites, as users will need to dig to find the appropriate channels for their release. The site has no mention of number of pickups, or if anyone actually picks it up and publishes it. This is a major drawback for many who expect publication on numerous online news and PR sites. Also, do not expect CISION to offer writing services or anything similar in nature.
When you utilize press releases, you’re giving yourself, your business, and your brand the benefit of having a multi-faceted, multi-channel, robust marketing campaign approach. Press releases also allow you to maximize your impact and visibility.
With 2006 sales of almost $11 billion, Kellogg Company is the world’s leading producer of cereal and a leading producer of convenience foods, including biscuits, crackers, toaster pastries, cereal bars, fruit snacks, frozen waffles and veggie foods. The company’s brands include Kellogg’s, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Special K, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr’s, Plantation, Ready Crust and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg’s web site at http://www.kelloggcompany.com/.
How: Maidstone Cars will partly fund the event (cover cost of speakers, venue hire, refreshments, etc.), place a BMW 3 Series on show outside and offer every visitor free entry into a prize draw to win the car
2. Summary. Next, write a summary of one to four sentences. It may be a good idea to write this section last, after you have written the rest of the press release. It will be easier to summarize after you have the rest of your points down.
List your tour dates but limit the list to no more than five or six upcoming dates. Indicate that the full list of tour dates is available on your band’s website. Include the website address, as well as any social media channels you or the band uses to promote your work. If there is anything special about any of the shows, for instance, if a show is an afternoon gig or if the show is 18+ only, include that information.
Now that we have discussed much about what a press release is, you may have gotten an idea about the aim of the press release. Anyway, the main reason of a press release is to get media attention for anything that is new or upcoming in your business such as a launch of a new product, an upcoming event or any current happening. The aim is to write a press release in a compelling manner so that it attracts the journalists and other audiences, ultimately enhancing the image of the company or brand.
Proximity: As a small business, this one should be easy to understand — proximity matters. For many small businesses or nonprofits, your news will likely matter more to local publications than to national ones, or publications that focus on other regions.
Remember, you are courting editors, journalists, or TV producers – not consumers. They’re not looking for fancy formatting and they certainly aren’t hoping to be impressed by a writer’s expansive vocabulary. Stick to the point and be sure to include the essentials. Press releases are usually no more than one or two pages long and contain complete media contact information, a headline, dateline, the body of the press release, and three hash marks that state, in journalistic terms, ‘THE END.’
OK, so that’s all great, but just what, exactly, is considered newsworthy these days?  Online news sites and search engines have made it easier for anyone’s news to grow legs, but what if you want to increase your opportunities to make an impact?  Try answering these questions when you sit down to write your next press release:
When you’re satisfied with your release, click “Next Step:  Payment” to pay for, confirm and submit your order.  (If you don’t already have an account, you will be asked to fill out a short registration form before submitting your order.)
Cision is a leading media communication technology and analytics company that enables marketers and communicators to effectively manage their earned media programs in coordination with paid and owned channels to drive business impact. As the creator of the Cision Communication Cloud™, the first-of-its-kind earned media cloud-based platform, Cision has combined cutting-edge data, analytics, technology and services into a unified communication ecosystem that brands can use to build consistent, meaningful and enduring relationships with influencers and buyers in order to amplify their marketplace influence. Cision solutions also include market-leading media technologies such as PR Newswire, Gorkana, PRWeb, Help a Reporter Out (HARO) and iContact. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and 40 languages worldwide, and maintains offices in North America, Europe, the Middle East, Asia, Latin America and Australia.
At the end of your press release, you should include the word END or ###. This will tell your readers that nothing follows. It also tells journalists that the end of the press release has been reached.
When emailing a press release, do not make the subject line of your email press release. You will only blend into the crowd. Get the editor’s attention by making the subject line your grabber headline, for example, Brand Co. wins $30 billion government contract.
A crowdsourced report from G2 Crowd found that Cision ranked highest among the best press release distribution networks for customer satisfaction. One professional explained that Cision “makes vital information for PR professionals easily accessible” — so it’s easy to keep contact information, preferences and outlet information organized in one place. Added perks include free webinars and permanent archiving. Analytics data is another strong suit for Cision’s press release service. However, with a price starting at $5,700 annually, Cision is one of the more expensive newswires out there.