promotion press release press release issue

^ « Statistiques d’entreprises des industries culturelles », par Valérie Deroin, Secrétariat général Délégation au développement et aux affaires internationales au sein du Département des études, de la prospective et des statistiques [1][permanent dead link]
If we concisely talk about writing the press release, then it should read like a news story written from the perspective of a third person in an informing tone. Also, the sources and quotes must be cited with the information to make it more authentic and genuine in the eyes of the audience. Most of the companies try to keep the press releases succinct while some of them are lengthy. Regardless of its length and size, a press release should cover the entire information and should have enough content to convey the complete and clear message.
Thanks for this great resource. While Caribbeanpressreleases.com is a non US site and only a few years old, it is a free press release distribution site geared specifically for Caribbean businesses and audiences.
For your brand building it is better to share the articles written about you rather than just your own virtual press office – and don’t forget to add links to the articles to your “featured in” section on your EPK website.
The web is filled to the brim with static content. That’s bad news if you’re an up-and-coming business owner because there’s a never-ending sea of competition out there – and so if you want your brand to stand out, you’re going to have to move beyond that generic company blog and start making some real headlines.
Sharon, as noted in criteria, I’m going to stick with free press release sites that handle all types of press releases. I discovered industrial free press release sites, travel free press release distribution services, and ones that were geographically-centric so I decided it was best to try to keep the list as broad as possible. Ideally, these sites will be useful across all industries and at least for U.S. businesses.
“We’ve achieved a 19% success rate per month on intra uterine insemination (IUI) – also know as artificial insemination (AI) – since opening the clinic,” adds Donati, “The national average is 12-14%.”
PR-USA allows keyword anchor text (be careful not to over-optimize) and automatic URL links. One glitch I found with PR-USA is they randomly published one of my press releases on a different website. The good news is my dofollow link is in tact, but the Gudelnews.com home page is a PR3, not the stronger PR5 I was hoping for from PR-USA.net.
In addition to this, the newsworthy press releases immediately grab the attention of the media people. So, making sure that it is interesting should be a key consideration. Apart from this, you must keep in mind that a press release is not an advertisement or a sales pitch. Rather, it should cover factual information cited with quotes and sources. With that being said, here are certain press release examples that will give you detailed insight as to why business professionals should write a press release.
At the bottom of your press release should be the contact info for the person fielding press queries for the album, even if this information is also at the top of your page. Set this information apart from the body of your press release in the same manner as you did the header – again, a box around the text works great, as does a larger type size or bolding/italicizing the text.
Great list of resources. I just put together a list of 12 Kickstarter Press Releases that raised over $1 Million. Maybe these will help inspire you for when you write yours (or hire a company). http://fundbeam.com/12-kickstarter-press-releases-raised-1-million/
PR Newswire is the top dog when it comes to search engine referral traffic, according to traffic trends by ComScore and Experian. It’s the oldest (more than 60 years old) and largest (200,000 distribution points) press release company — but also the most expensive. Some say their Manager turnover is high and customer service is little to be desired, although they themselves say they have won “more than 20 awards” for serving customers with professionalism. Even so, they’re still highly recommended by most analysts, especially when it comes to B2C business. The pricing structure can be a bit confusing, but ranges from $545 for local distribution beyond $2,000 for national coverage.
In addition to being picked up by journalists, this press effort has also resulted in additional writeups and mentions since then, and continues to bring Shoreline Lake to the attention of oenophiles and others wanting unique wine-based, and related, experiences in Silicon Valley. This was not a standalone effort however; but rather a tactic used to achieve some very specific market communications goals (which were all met).
Press releases work when you get their information in the right hands (reporters, other stakeholders) that will further extend the reach of your news, ultimately resulting in measurable business success.
You’ll most likely be sending out releases through e-mail and posting them on your company’s website, so experts say you should consider including some digital features, such as video and audio. It’s also an opportunity to link back to other company information available online — previous press releases and related matter such as customer testimonials or performance reports — that will give the news media additional context.
First and foremost, don’t try to be clever, and don’t bother with puns. Think about it: what is the key message you’re trying to get across? Shrink that message down to no more than 15 words, and make sure there are a couple colourful verbs or jagged adjectives in there. Be objective, and make a bold statement that’s a little controversial. By hooking a journalist in with an audacious opening line, you’ve passed your first hurdle. Now, it’s time to turn your attention to the story itself.
Contact information for the person handling press for the release in the band or at the label (labels should especially consider having their label logo somewhere along the top of the page – ideally in the top right or left-hand corner).
“We are really excited to bring Agent J into each of our surgical areas,” said Mark Fenton, president of the First Baptist Hospital. “We have always employed the industry’s highest standards to minimize infections in our hospital. These new robots are another step further in our quest to eliminate these infections altogether,” said Fenton.
I never doubt anything that is written here. My very first time with press releases, I found it difficult, until a friend gave me a link to a public relations expert who took me by the and and let me in on the whole process in regards to press release writings. She also undertook lots of distributions for me to major outlets. Apart from all that was written here, she also talked about “Media hook” which she said has something to do with drawing readership to the press release and gave me instances. Anyways a press release for me is the best so far that I have used for creating awareness to my brand and driving huge backlinks to my website.
These fancy PR tools give us access to every reporter, producer and editor at every media outlet you can imagine, as well as thousands that you can’t. They also allow us to track the ad value of each piece of media coverage, and let us know when media coverage goes live, including client mentions on TV. In short, if you can afford to hire a PR agency to manage your press release (or ongoing PR needs), you’ll find immense and immediate value in the tools they have at their disposal. That said, it’s still possible to DIY and get results.
How: Maidstone Cars will partly fund the event (cover cost of speakers, venue hire, refreshments, etc.), place a BMW 3 Series on show outside and offer every visitor free entry into a prize draw to win the car
Following up on the advertising toolbox, you also need to let the media (oh if only there was a site about web 2.0 and social networking where you could get covered…) know about your new venture. We’ve gathered 20+ sites that will help you with getting your press release out in the world for free.
Headlines written in bold! A bold headline also typically uses a larger font size than the body copy. Conventional press release headlines use the present tense and exclude a and the, as well as forms of the verb to be in certain contexts.