promotion press release examples online news release template

“There aren’t really a prescriptive number of pages or word count.” If I may add one important aspect from journalism school 101: any article for a newspaper (and a press release ideally ends up as an article “as if” the journalist had written it him/herself) needs to be structured in such a way, that you can clip from the end (!!!) without it losing stringency and closure. That is entirely different from creative writing. “A Winter’s tale” or an Agatha Christie whodunit would lose much, if not all, of its charm if you left out the last, say, two, paragraphs! But since (in the olden days) a piece of journalism needed to fit in with the rest of the layout (including advertising and late breaking news), whoever redacted a piece had to be able to cut off bits and pieces at the end without having to read, let alone reformulate the rest of the article. That said, this rule still stands today though space is not always a bottleneck in the digital world (but – you never know, maybe your press release even makes it into the print version!). So train yourself to write like a (good) journalist. If you don’t you could wonder for years what made your press releases fall by the wayside time and again.
We recommend eReleases as the best press release distribution service for small businesses because they offer the widest potential distribution for a competitive price. While PR Web distributes your press releases to more websites, eReleases is the only service we reviewed that distributes to the Associated Press’ wire.
Another trick is to imagine your story is going to be covered on a TV or radio programme. A presenter generally has around 5-6 seconds to introduce each item eg And coming up next … why a local cafe owner is giving a free coffee this weekend to anyone born in July. If your story was going to be featured on the radio today, how would the presenter introduce it? Asking yourself that question should give you the top line of your story.
WARNING: What I’m about to show you can be a very effective marketing tactic.  But in the wrong hands or done without taste can easily be spammy and crummy.  So, please use this knowledge for good and apply some of my Kindlepreneur principles as you step through this.
2. The PRWeb version of the release will likely get “picked up” by 200+ media outlets, ranging from Digital Journal to The Boston Globe. This is automatically syndicated and not editorially reviews, and, to be frank, isn’t worth much of anything. Here’s what this looks like in action:
You can sort any column alphabetically by clicking the arrow next to the column heading. I’d recommend going straight to Status header and finding the Winners. Those are the ones you’ll want to submit to.
Clare Freeman outlines how she writes a great press release, and uses media relationships, to get her startups international coverage in publications like The New York Times magazine and Condé Nast Traveler (2014)
The biggest mistake you can make is sending out a press release without knowing its recipient or recipients. Make sure if you’re sending a release about your country band that you’re not targeting a newspaper’s transportation reporter or movie critic. Get to know a little about the writer or writers you really want to target before you email them, whether that’s reading their work or following them on social media.
Many businesses choose to hire a local public relations firm or a PR freelancer. They will know the ins-and-outs of your local press outlets as well as the online ones. Here is how you can find these professionals:
Through our reliable and bleeding-edge distribution techniques, we combine not only the source power of traditional media but also leverage the power of online social media to help spread your message far and wide.
As you start to write your press release, come up with the creative angle first.  Take off your sales hat and think about it from the reader’s perspective:  why should I care, and what makes it special?  Once you have your angle, then state the facts which support the news as objectively as possible.  This will help give your press release the right tone and allow you to fit it more easily into the accepted format.
While you can use these releases to build buzz around your brand and establish yourself as a thought leader, this content is likely used to drive engagement, demand and leads. To that end, be sure to include a direct call-to-action to optimize potential for audience engagement.
The following packages are valid for 6 months and based on a 400 word release, standard overage rates apply.  I can also create something more customized for you if these to do not align with your needs.
PR Newswire:  The PR Newswire iReach service does not include wire distribution. In order to have the ability to distribute your press release via the newswire network, you must be a member ($195/year).PR Newswire is the only service we reviewed to broadcast the image from your press release in Times Square. This unique feature isn’t likely to generate the same kind of media attention or online exposure that submitting your press release to newswires will, but you could capture an image of the broadcast for use in future promotional materials.
Thanks Nitisha. In the UK, at least, you can’t get a press release published in the traditional sense. You give or send it to the editor or journalist and if it’s a good story, they’ll decide to run it or not. You should study your target publications first to see if your story is relevant to their readership. If a publication wants to charge for your story, that’s not PR, that’s advertising. In that case, you decide what you want say and where you want it to appear. For more information on PR visit the CIPR or PRCA websites.
PR For Books: This is a specialist, UK based book promotion company which currently charges just under $290 for their services. PR For Books sells their services on the basis that they are a specialist book marketing company with over a decade of experience. They claim to have a track record dealing with the most relevant sources of publicity for authors – book reviewers and literary media, for example.
But I want to make it clear that you shouldn’t waste your time or resources, or rely on, press release distribution services as an exclusive method of getting your news “out there.” Even if you do everything right, they probably won’t get the job done.
Hi Makori, thanks for the comment and great question. The headline and the first sentence are both incredibly important and should both be treated as grabbers. I would argue that the headline is the most important element though because it is often the element that gets people to click and read the press release.
Your entire press release should be error free. Have someone else check your grammar and proofread for typographical errors. Double check all links, facts, statistics, data, and contact information before you publish your press release.
The hardest thing for people who are new to PR to grasp is you really have to take your ego out of it when it comes to finding something the press is going to write about, Selikoff says. What’s newsworthy to a publication’s readers is often completely different than what you are trying to get across.
My Rating: I compute the above statistics and rate each site based on its credibility, traffic, popularity and the quality of results that it yields in the end (after the website distributes your press release).
If you’re relying on a free press release distribution service to get your news in front of journalists and bloggers, the odds are that it isn’t going to work except perhaps in a few special cases. If you really must use a wire service, you’d be better served with a premium service. Having said all that, one of the best ways to get journalists interested in your news is traditional PR media relations – find the right journalist, get your story straight and pitch it. We’ve got a series of how-to’s and guides on writing press releases and pitching to the press in our articles on effective press releases.
Tell them where they’ve heard of you but make it brief (and don’t write you may have heard of us). If you need a more formal introduction, include your band bio separately, and only if requested by the recipient of your first press release.
Beyond that, all words in your headline should be in Title Case, meaning that all the words in your headline should have capitalization except for prepositions and words that are shorter than 4 letters. You can see an example of this in the headline above.
Would you prefer to follow some old school thought for your business or brand’s recognition? Definitely not! Following the old school of thought is not advantageous for your business anymore. It can seek to ruin all the efforts that you have made to build your brand. Success comes to us when we follow a new school of thought and the current trends. Similarly, when it comes to devising a public relations strategy, you need to come up with strong content to represent your brand.
Tweet It. If I’ve setup the client’s Twitter account in PRLog, the release automatically is Tweeted as it goes live. Most likely, we’ve got Twitter set to auto-update Facebook, so it gets mentioned there as well. This step helps with indexing the release.
To be exact, press releases actually draw our attention and make us read about the trending events and happenings from around the world. These press releases are usually used by professionals with the core reason of building public relations and gaining publicity. In the proceeding article, we are going to discuss about how to write a press release, how it works, its samples and formats along with some more important information and tips. So, without further a due, let us begin.
Free press release distribution services from Newswire Today allow subscribers to access a comprehensive network of corporations, PR agencies, market research reports, business journalists, freelance writers, and news content providers.
We wrote a press release called Yumbutter by the Numbers. There are multiple reasons as to why this press release was successful. We successfully demonstrated the brand’s fun and playful energy, while engaging consumers with informative but easy to read content.
When you’re writing a press release, samples can be hard to find and replicate. While press releases are an essential part of online marketing and digital communication, they’re tough to write, and few people understand their structure.
No estimates can be given as to when your press release, if picked up by our PR editors, will go live on our site and via our distribution channels. It all depends on current workload and backlog, and sometimes can take weeks long. Next day distribution is guaranteed if one of paid PR distribution packages is used.

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  1. And by offering iReach, and its budget-friendly, Web-only distribution options, PR Newswire has made it easier for small businesses, especially, to send their messages to a wider audience, getting in front of both journalists and consumers, and making their news searchable online.
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