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An alternative is the self-published press release. In this approach, press releases are either sent directly to local newspapers or to free and paid distribution services.[7] The distribution service then provides the content, as-is, to their media outlets for publication which is usually online.
Breonna is a Content Writer for CoSchedule. Her specialities include social media marketing, content strategy and blogging. When not at CoSchedule, Breonna can be found running around with a cup of coffee in hand and at least 3 books stuffed in her bag.
· Regional USA and India News Sites- Syndicated to regional and local USA and Indian news sites like Alaska News Desk, Atlanta Chronicle News, Nebraska News Desk, Utah Headlines, New Jersey Headlines, South Carolina Magazine, Washington Magazine, South Dakota Chronicle, Texas News Headlines, New York Chronicle, Northern India Herald, Bangalore Samachar, Himachal Pradesh Newspaper, Southern India Reporter, Aurangabad Magazine, Mysore Newspaper, Gujarat Magazine, and Kerala Daily to name a few.
The opening of the Widgets-R-Us store is part of a new trend for the Chinese government to allow Western industries into their country. Currently, 25 American based companies have facilities in China with another 100 companies are in line to open stores throughout China in the next year.
This is a great read. Really helped me understand some of the questions I have been trying to get answered. I run a public company so we mainly focus on our Investor Relations and I totally agree that distribution services are for the most part worthless. So I have set out to learn how to obtain a better ROI and it has been tough. I have also found that many companies when sharing their results of you utilizing their service seem to be fluffed or not completely transparent.
The site does not provide a price for submission services, and this is a serious drawback. You can fill out a form and ask for information. This can prove to be more trouble than it is worth in the long run. However, do keep in mind that they are quite expensive. They charge you a yearly membership fee, plus distribution charges. If you have $1000 to $2000 to spare, PRNewswire can get you a good coverage.
Ben Moskel, President of Apex Next, will host an educational marketing event for attorneys and legal professionals. During this informal free workshop Ben Moskel will explain new online strategies that attorneys and law firms can use to grow their business. The strategies focus on acquiring new clients… – March 03, 2018 – Ben Moskel
That being said, press releases today no longer hold the same SEO value they did several years ago, as Google started recognizing that some companies were using them to gain backlinks, rather than sharing news topics.
The opening paragraph complements the headline by giving a fuller explanation of what the story is about. The skill is in getting all the key information in without saying too much too soon. A good opening paragraph should be able to stand alone. Think of it almost like a radio news bulletin.
Below, please find a detailed review of each press release site on our list of top free press release websites. We have highlighted some of factors that allowed these free press release services to score so high in our selection ranking.
Signal the end of the press release with three # (hash) symbols. Center these directly underneath the last line of the release. This is a journalistic standard. It may look like you’re over-tweeting, but you’re not. This is how it’s done.
Hi Tyler. I’m sorry to hear you did not get the press response you were hoping for. I know how incredibly frustrating and disappointing this can be, so I feel for you. It’s hard to say exactly what happened without knowing what you sent, but it sounds like you may be confusing the press release with the pitch email. Your press release is a document intended for general distribution that covers all the pertinent details of your game/announcement. The pitch email is an email sent by you to a contact at a publication intended to pique his/her interest in your game by answering the question, why would this contact’s readership care about my game? Because each publication’s readership may have different interests, and because every writer is different, every pitch email you send should be personalized and tailored. That said, your pitch emails should also include your press release (via a link to your online press kit, copy and pasted below your pitch email, etc.), along with your other promotional assets, so writers have everything they need to cover your Kickstarter. I would offer these pieces of advice:
4) Boost social buzz with tweets, Facebook likes, Google+ fans, and LinkedIn business connections. Many press release services allow readers to share your press release with people whom they know via social media.
Wow. This is a powerful resource. I read and re-read and then made points and downloaded the copy for future use. Simply put this is a very well written article about Press Releases and has given me a lot of ideas. Thank you!
Bad publicity could be due to anything such as an industrial accident, a racist statement, a product recall or anything else. A defensive press release is required to resolve such issues and clear the misunderstanding from the minds of the consumer. In this type of press release, the language and tone is different. The tactical language ensures you put a good spin on the bad news to make it uplifting.
Some stories don’t need to be made into full-fledged press releases to become pitchable – the news is just as easily shared as a blog post that gets sent to journalists. In fact, all press releases should be posted on the company’s site (as either a blog post or as a page in the news section of the website) before it gets sent out via press release distribution services anyway. In most cases, a blog post version of a press release is completely adequate.
Some sites that promote themselves as free sometimes offer very little for nothing. The free sites frequently do not actually distribute news to media outlets, but only post the release on their website – sometimes for only a limited time. They may urge visitors to pay additional fees to “publish” the press release or to “upgrade” for additional services, such as including live links or posting the release beyond the minimal time period. Some sites merely run advertisements that link to other press release sites.
Exposure is still an essential element of free press releases, but not in the traditional sense. Now, even with limited or almost no resources or budget, free press release sites make it possible to create a free press release and have it distributed all over the world.
Paying attention to detail is absolutely critical, especially when you’re attempting to get national media outlets to cover your news. If you’re sloppy during any part of the process, your efforts can have a negative impact on your brand (and your ability to get media coverage in the future). Or worse, Dan Tynan will mercilessly mock you to his PR friends.
Press release templates are document models which are used to tell new subjects to the target audience. Overall, a press release is news originating from a business, an organization, a new startup, or an established entity. The purpose of the news story is not to persuade a reader to make a purchase of something at all; rather. You may also see Media Schedule Templates.
This is a critical little paragraph, since it helps readers understand immediately whether they should interact with the press release or move on to find something that suits their needs more closely. It can also help busy journalists understand what your press release covers and pick it up if they see fit.
Anna Lynn Dizon specializes in writing tip lists and other content for Fit Small Business. She is a business and finance major who previously worked for a US risk mitigation company in its regional office in Singapore. Anna started her writing career as a research and writing assistant for eBooks on various niches. She spends her free time giving English tutorial lessons. She is also currently working on her Master’s Degree in Language and Literacy Education.
Do not use a quote that simply repeats what it says elsewhere in the release. Journalists aren’t going to settle for redundant soundbites that just take up space. This is your chance to add some analysis and spice to the story. Don’t blow it.
Most people think that press releases get most attention when tough vocabulary is used in them. Well, everyone does not understand difficult terms and vocabulary. Unless an individual is able to understand the terms, they are never going to take an interest in reading it. Therefore, you should not use difficult jargons but should rather explain the main text in a simple an interesting way. The body should cover all W’s in addition to every detail only related to the news. No one can spare the time to read through the tons of information.
The headline or “head” is your first chance to grab your reader’s attention and inspire them to keep reading. You should keep your headline short and to the point. Try to stay within the 80-170 characters range, and use language that is clear and easy to understand.
If you are targeting a press release to a particular journalist or publication, you should consider highlighting information about yourself that you think will appeal directly. The basic principle here is to say “Hi, look, I’m the kind of person your readers would love to know more about.”
Like Global Newswire, Business Wire has been pushing much more heavily into the analytics side of the business. That includes a full suite of social media monitoring and media targeting tools. It also includes a photo distribution service that sends out photos to nearly 4,000 sources, as well as website services that will help companies set up a “press room” on their website.
Here, you can find background descriptions of local businesses, detailed service listings, and articles on an array of consumer topics, creating a valuable repository for all types of free press releases.
Now that we have told you about how you should you go about writing a press release, we are sure that you can write one on your own. But when you are writing, you must keep in mind the following tips;