product press releases how to write a press release for an award

The trouble with trying to get any exposure for your business and website is that every other person in your niche is aggressively promoting their own products and services online. One way to stay ahead of your competition is by utilizing the services of an online press release distribution company. The best kept secret online today is many of these distribution websites are free for users. While there may be several free sites to choose from, here are the top five free press release distribution websites you can use today to get your message to a much larger audience.
Paid press release sites usually have a press list that they will send your press releases to in addition to posting your release on their website and in their RSS feed. Many paid sites also offer extra SEO benefits like tagging, the option to edit your meta data, and grammar checking. They may also tweet your release to their lists depending on the level of service you choose. Robust analytics also come with the territory.
PR Fire is a leading online public relations and marketing service that will help you to connect with consumers, media and bloggers to shout about a new product, launch a service or simply raise the profile of your company or organisation.
These templates are easy to download and print. Each free press release template is available in Microsoft Word (DOC) format. Just choose a press release template and download it. Open it in Word (or another program that can display the DOC format), edit it, and print your personalized press release.
Heading: This needs to be strong. People are interested in how a business expands, who it sells to, and how much money it makes. Craft your headline with a strong title that grabs a reader’s attention right away.
Remember, you are courting editors, journalists, or TV producers – not consumers. They’re not looking for fancy formatting and they certainly aren’t hoping to be impressed by a writer’s expansive vocabulary. Stick to the point and be sure to include the essentials. Press releases are usually no more than one or two pages long and contain complete media contact information, a headline, dateline, the body of the press release, and three hash marks that state, in journalistic terms, ‘THE END.’
The last step in writing a press release is to write the phone number(s), fax, email, website addresses and other links for social media platforms where the business is active. In addition to this, you can also write about your business partners and potential clients in this section. Make sure you conclude the press release with a call to action.
Attachments and PDFs can just get clumsy and are best avoided. When emailing a press release, you need to keep it simple by having the headline in the subject line and the rest of the release in the body of the email.
Of all the press release distribution services covered here, perhaps the one that is most unlike all the others is HARO (Help a Reporter Out). The service launched as a way to connect journalists with relevant sources. The basic idea here is that journalists are often working under tight deadlines, and may be having a hard time finding a key source or expert who can comment on the story. Using HARO, this journalist would gain access to some of the top sources out there.
A good press release immediately grabs the reader’s attention by explaining why it’s relevant. For a product release, like the free ebook mentioned in this example, readers want to know who the intended audience is and how the product will benefit them.
Ten years ago, people still relied on morning papers for news. Today, the vast majority of your company’s customers and prospects scan headlines on Twitter or see what’s trending in their Facebook feed.
Additionally, with a free PR account from PRLog, users have the ability to see the search phrases that are most commonly associated with their free press release, which will help them more efficiently create future press releases for purposes.
People now have control over where, when, and how they consume information. As a result, public relations is no longer about feeding into a traditional news cycle; it’s about providing relevant content when, where, and how your prospects, influencers, and customers will consume it.
Sometimes you may want to publish a press release with restrictions as to who can release it and when they can release it.  If your press release is embargoed, your would also include this information just below the release statement.  For example, if you do not want news media or other sources distributing your press release before a certain date, you would use the following format to show the date when the press release may be distributed:
A press release is written in different ways depending on the situation. However, if we consider a standard press release template, it begins with the name of the company, their contact number and email address of the person who wrote it. Also, the press release is printed on the letterhead of the company which must have the company’s slogan along with the above mentioned particulars.
Would you prefer to follow some old school thought for your business or brand’s recognition? Definitely not! Following the old school of thought is not advantageous for your business anymore. It can seek to ruin all the efforts that you have made to build your brand. Success comes to us when we follow a new school of thought and the current trends. Similarly, when it comes to devising a public relations strategy, you need to come up with strong content to represent your brand.
Press releases should always be written according to the comprehensive, and cohesive, market communication strategy already in place — which is based on an in-depth analysis (demographics, psychographics, and sociographics) of your target audience — and framed to help reporters convince their editors of your topic’s newsworthiness.
Search engine optimization (SEO) refers to the process of optimizing a website to improve how it ranks on search engines like Google. The higher a website ranks, the more likely it is that people will click on it and visit it. If many high quality websites, such as the Washington Post or USA Today, link back to your company’s website then search engines will “know” that your website is of a higher quality as well. This will help to increase your ranking on that search engine’s results page.
^ « Statistiques d’entreprises des industries culturelles », par Valérie Deroin, Secrétariat général Délégation au développement et aux affaires internationales au sein du Département des études, de la prospective et des statistiques [1][permanent dead link]
Write an announcement about your business – a new product launch, current promotion etc. and share your message fast and easily. Our intelligent text optimization tools help you to get the most out of your content. They guide you to optimize your text with important keywords,a well structured copy and impactful links for better search visibility and to lead more traffic to your site.
The intrigue/compulsion factor of your book press release headline needs to be balanced by some actual information. The best headlines both intrigue and inform – neither function can be ignored.  My article on how to select the perfect book title can help with your headline selection as well.
• Company stories – Do your company executives spend their vacation time saving endangered species? Do you have a killer company culture and a 0% turnover rate, and you have secrets to success you can share with others?
In the not-too-distant past, businesses and SEO agencies used the sites as an SEO ploy. They would stuff low-quality news releases with keyword-filled backlinks and send them to scores of press release distribution sites in an effort to game Google’s algorithm. In response, Google’s 2012 Panda update severely penalized the sites. It rendered the SEO value of their links virtually worthless and classified many of the sites as spam.

1 Comment

  1. When you send a press release, it’s a good idea to include a short outline of your idea (no more than a paragraph) and where you think it might fit in the publication you’re pitching to. Paste your press release underneath, as a busy journalist may not bother to an open an attachment. Photos can be helpful if they add something to the story, but avoid sending big files that will clog up peoples’ inboxes.

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