press releases service seo press release example

To get a feel for which sites might be best for links, we could use how highly each press release page ranks in search results as a rough indicator of how much link juice that page might be able to pass. When one of our releases appeared on page one of Google web search (and the free release site provided a link) we rated that site highly for link building (note, this is a very simplistic approach, but good enough to get a feel for the sites; a more detailed analysis might give slightly different results).
Some stories don’t need to be made into full-fledged press releases to become pitchable – the news is just as easily shared as a blog post that gets sent to journalists. In fact, all press releases should be posted on the company’s site (as either a blog post or as a page in the news section of the website) before it gets sent out via press release distribution services anyway. In most cases, a blog post version of a press release is completely adequate.
We then write a release and distribute it manually to each of our free press release sites, including a link to the new vegan pizza page. This process usually improves that page’s visibility in Google and helps the pizza shop owner outrank his competitors for keyword terms related to “vegan pizza” in his local market.
“A boilerplate is usually found at the end of a press release, and briefly describes the company or organization related above. The short paragraph consisting of just a few sentences concisely explains the company or organization.”
Hi Mickie, seoPRwire is also a free press release distribution site that is thriving. Since its launch in August 2009, we have improved and worked hard on our SEO and now stands at Google Page Rank 3. Another great resource for small business world wide. Thanks and you can also add it on your list.
Opening paragraph: The opening paragraph has to be strong and include pertinent information, namely what the press release is about, who it affects, and why they should read or act upon it. If you talk of an event or launch, you also need to mention when it will take place.
So, when should you press ‘send’? The general rule is ‘early in the week, early in the day’. Unfortunately, there is no magic hour. If you’re approaching someone who writes for a living, avoid late afternoon and Friday, when they are already signing off and might not remember your case the next time they sit at their desk.
Do not waste time writing the headline until the release is done. Copy editors write the real headlines in newspapers and magazines, but it is good to come up with a catchy title or headline for the release. This headline may be your only chance. Keep it concise and factual. It’s a good idea not to write it until after you finish the press release. You don’t know yet exactly what you—–or those you interview, will say. When you have finished a draft of the release, you may decide to revise your lead—or not. Then, and only then, think about the headline.
Our parent company, Adigica Health, is an ecommerce company focused on the development of healthcare products. We recently developed a new proprietary skin care regimen specifically formulated for the treatment of acne in teenagers and young adults, and we sent out a press release announcing the new product.
VNRs can be turned into podcasts then posted onto newswires. Further to this, a story can be kept running longer by engaging community websites, which are monitored and commented on by many journalists and features writers.
The press release is also effective because of its multifaceted storytelling. It highlights a public figure’s to the local community (the same area served by our client). It balances writing about the dentist and his practice with the famous person who became his patient. And it uses multimedia: Graham spoke about his experience with our client on-camera and appeared in a number of pictures in the client’s office, which enriched our press release with unique content that is worth more than a thousand words.
Pressat is both a simple way for businesses to manage their own online and offline PR campaigns without the cost of hiring a public relations company and a great asset to agencies looking to push clients new even further.
Many marketers want to know: “Are free press release services worth using?” Smart Insights looked into this query and found a few points worth mentioning that could sway your decision. First, only 5 percent of free press release sites can get you featured in Google News. Secondly, only half of the free press release distribution networks were ranked in Google Search. Thirdly, less than a third of the sites generated inbound links. That said, you’re still welcome to give it a whirl.
If there are sites you think we need to include in our review, please let us know using this form we’ll try to include them in the next update. If you’ve anything to else to add, please let us know in the comments below.
Press releases are a valuable, time-tested tool that can be used to generate earned media coverage, increase sales and spread your company’s message – but only if you’re strategic about everything from story identification and development to messaging and pitching. For the best results, avoid relying too much on shiny press release distribution services that are unlikely to deliver the ROI and media coverage that you’re looking for.
You can sort any column alphabetically by clicking the arrow next to the column heading. I’d recommend going straight to Status header and finding the Winners. Those are the ones you’ll want to submit to.
If you are unsure of how to write a press release, or want help creating a press release that will generate media attention, both eReleases and PR Web offer writing services. eReleases charges $300 for the service and PR Web charges $325, but only eReleases offers a satisfaction guarantee.
This is the place where you can write (briefly) about your company. You can put your company’s merits and achievements here, but don’t make it too long, since this will put you at risk of sounding like you’re hard-selling your company.
If a paid service does not include media monitoring, it’s essential to employ a media monitoring and measurement service to learn when media outlets publish your releases and measure the effectiveness of your PR efforts.
The idea behind this press release and why it’s effective is it was written to promote our commitment to creating products that use natural ingredients while showing our support for reputable non-profit organizations, like The Arbor Day Foundation, that give back to the community and help our planet. This press release reinforces our commitment to being green, shows philanthropic support, and creates good will with our new and existing customers.
So instead of stuffing your next release with jargon, take a page out of our book (okay, fine, ebook), The Newsworthy Guide to Inbound Public Relations, and brainstorm some creative approaches for your next announcement. Can you include new data? A remarkable graphic or video? A shareable SlideShare? If so, a creative angle will often help carry your content and increase the likelihood of social sharing. 
If you’re ready for your press release to go out to the public right now, use the words “FOR IMMEDIATE RELEASE” at the top of the press release. If you need to hold the release until a certain date, however (this is commonly the case in product launches), put HOLD RELEASE UNTIL before your specified date.
Include a photo – Sending a picture along with the press release is crucial as it personalizes the release and makes it stick out in people’s minds. The picture we included was able to immediately put a face to the name and hopefully made people want to learn more about the woman in the photo.
Thank you for listing iNewswire on your post. We have helped a number of Crowdfunding campaigns get funded. For anyone interested in using our PR distribution services and media outreach, we have a special discount for anyone that mentions “Crowdcrux”. Feel free to reach out, we are here to help.
Giving out a press release is a great way to get publicity for an event. In a press release, you print various details of a particular matter in a newspaper, which helps in getting the interested people know about it. It is different from an advertisement and has to be written like a news article. Press release templates are report templates which can help you in understanding how to write a press release the right way.
Personally, I don’t think press releases help the page rank of a website. They might result in a bump in traffic as they themselves (the press releases) will get search engine traffic but Google has made it clear it doesn’t to reward the page rank of sites because of press release campaigns.
The above free press release submission sites offer options for distribution of free press releases, which can be an excellent choice for anyone seeking a budget-friendly way to get a message or newsworthy story to the public, as well as to influencers and journalists.
Write it down. Take notes as the person answers your questions — you want to be sure to quote the person accurately in your story. It’s OK to ask the person to repeat what they said or ask them what they mean if you don’t understand them the first time. The main thing is to get it right.
It’s important with any release to ensure you’re writing for the appropriate audience, and straight news tends to be targeted toward business journalists, news editors, assignment editors and investors, as well as current and potential customers. For this reason, it’s important to focus on presenting your news in a straightforward and easy-to-read manner.
Our analysis of a distribution’s customer support covers various elements of communication across web, phone, and social media channels for individuals which would want to contact the distributor of the releases. We analyze their ability to communicate quickly and effectively with audiences including those submitting news releases, those publishing the news releases, and those which may be inquiring about the particular details of a release.
Gavin is a staff writer at Fit Small Business, focusing on creating Buyer’s Guides on a variety of small business topics. Gavin has been at the intersection of content management and creation in the digital marketing world for over ten years. As a project and production manager, he led cross-functional teams and owned client relationships in the automotive, fashion, hospitality, and media industries. While working at various entrepreneurial startups, he created content for clients, rethinking their web presence and developing strategies to reposition their brands online. When he’s not writing, Gavin is a marathon runner, proud parent of an Australian Shepherd, and craft beer geek. He lives in Toronto, Canada.
Indeed, great press releases do more than keep the media and the industry-at-large informed of your company’s recent developments. They are meant to pique the interest of journalists, who may seek to cover the topic further. Crafting a great press release is often the first step in securing a magazine feature or television interview — and thus, more visibility and new customers.
In today’s SEO world, press releases will provide more indirect value than direct value. Direct value comes when the press release URL itself is ranking in search engine results pages (SERPs), which is possible, albeit rare. For example, a press releases that appears in the “News” section of a Google search can drive organic traffic to your website, generating buzz and brand awareness.
We could not be more pleased with the recent distribution of our press release via iReach. The reach, combined with timing, made our product, Facebook AETracker, receive fantastic coverage throughout the web. We were overwhelmed by the leads — which we cannot complain about! This one ranks among the best marketing dollars we spent ever when it comes to ROI.