press release via email social media press release example

Believe it or not, we still get occasional calls from people asking if our links are ‘do follow’ links and ‘how many can we add’. Those conversations are shut down pretty quick and the individuals are quickly educated on what the purpose of sending a press release is.
Also, there is a lack of necessary information on results and average number of pickups, which is indeed a serious blow to small businesses and startups looking for guaranteed online PR media sites placements. There is also not a partial example of the release locations. Moreover, it is unknown how well the site works with resellers or other agencies which send on press releases via a third party.
Professionals say to be mindful of what kind of organization you’re reaching out to as well: a reporter at an environmental magazine, for instance, might be turned off by a flood of paper-consuming messages coming from the fax machine.
Another point. When sending a press release to an editor, the best way to send it by copying and pasting the press release as text in the email. (Never send a press release as an attachment.) Here is the argument against my statement above. I always attach the press release to the email and I’ve never had a problem. My counter argument is, How many times have editors rejected your press releases due to it being an attachment and you did not even know this? Here is why I say put the press release as text in the email and NEVER send it as an attachment to an editor. 1) What program does the editor use to publish their press releases? InDesign or a web program. Translation: The editor or writer has to COPY AND PASTE your press release into another program to get it published. 2) An editor what? Received tons of emails every day. Put yourself in the editor’s shoes. The editor is trying to open and get through hundreds of emails every day. If an editor opens an email and finds text in the email, he/she/trans can IMMEDIATELY READ THE PRESS RELEASE and can decide IMMEDIATELY, if they want to publish it. If the press release is attached as a Word document, the email can easily be ignored or deleted. Also the editor, another writer or graphic designer can copy and paste the press release directly from the email into InDesign or a web program. Or they can and paste the press release into their own Word document WITHOUT having to TAKE THE TIME TO OPEN an attachment. Also, a publication might have a policy which DOES NOT ALLOW ANYONE TO OPEN AN ATTACHMENT due to the treat of viruses.
Press releases aren’t what they used to be. Marketers can’t view them as a vehicle to “get picked up by the Wall Street Journal” and solicit coverage by other mainstream journalists anymore. Social media, direct engagement and curation tools have largely replaced the press release in this avenue. Yet, that doesn’t mean you should turn your back on the press release distribution altogether.
Of all the online press release websites, PRLog gives users more features for free than the many combined. These features are all part of their free service and allow you to place clickable links within the body of the press release. In addition to the links, you have the ability to include your business logo, customizable press release, and best of all unlimited press releases. For the amount of services offered for free, this one website alone can help improve your marketing efforts overnight.
Proper keyword research and selection is important to optimizing a press release for SEO. Your press release should have at least one keyword target. At the same time do NOT stuff your press release with keywords. Googlebots will penalize you for this. Some important things to keep in mind while doing keyword research:
Check to see if your press release is indexed by going to Google and in the search box, enter info:URL. Replace “URL” with the full url of your release, including http://. Do not put a space between “info:” and “URL”
Press release templates are document models which are used to tell new subjects to the target audience. Overall, a press release is news originating from a business, an organization, a new startup, or an established entity. The purpose of the news story is not to persuade a reader to make a purchase of something at all; rather. You may also see Media Schedule Templates.
Write a genuine headline. It should be brief, clear and to the point: an ultra-compact version of the press release’s key point. Plenty of PR professionals recommend writing your headline at the end, after the rest of the release is written. If you follow that instruction, continue on and come back to writing the headline once the rest is done. The headline is known as the eye-catcher and is very important to the whole release.
For companies looking to get mentioned in articles and stories being created by journalists, this can be a useful resource. But be forewarned: HARO is not about blasting out your press release to hundreds of media sources at one time. Rather, HARO is about becoming part of a comprehensive database of sources.
PR Newswire for Journalists helps you stay on top of the latest news in your beat. You’ll also have access to ProfNet experts and multimedia to round out your stories, plus a media blog, job listings, and other resources.
We recommend PR Web as the best press release distribution service for online exposure because they include significantly more online resources in their distribution network — over 30,000 compared to over 5,900 for eReleases and over 1,400 for PR Newswire.
Instead of blasting a press release out to every journalist you can find an email address for, focus on a few journalists who have experience covering your industry (and company, hopefully) and send them personalized messages. Connect the dots. Show why what you wrote connects to what they write.
6) Improve your website’s Page Rank. A press release that keeps building diverse backlinks will improve your PageRank. The higher your website’s page rank, the more frequent it will appear in search engine results.
We were looking to target the paranormal field, but not limit ourselves to that field. We were looking to establish I Met a Ghost as a mainstream took, a serious look at the unexplained phenomenon so prevalent at many historic sites. As such, we emphasized the book as a journalistic endeavor. The press release worked, and worked well. We attracted the attention of a variety of magazines and newspapers,as well as numerous radio interviews across the nation and in Europe. The release landed me an hour-long PBS interview. And of course we achieved the main goal of the press release, selling books.
Less is more. Let me say that again, do not go over-board with hyperlinks and anchor text in your press releases. Use only 2-3 links for every 500 words of text in your press release. Since press releases should be kept between 400-600 words, this means 2-3 links of anchor text for the entire press release. Using too many links makes the press release seem spammy and gives search engines a reason to penalize or block it from SERPs.
RULE #1: Use the press release as a sales tool. The idea is to communicate a message to customers and prospects, through the vehicle of a print or online article, hopefully adding the authority and credibility of the publication, website and/or reporter to the message.
In the body of the email, explain what is happening, when and where, who is involved, how it’s done and why it’s newsworthy. Make sure to offer all necessary information – including important dates, names, and locations.
This press release celebrated a big milestone by acknowledging both past success and planned future expansion – then and now. A community bank exists because of personal relationships and hometown service, so it was important to recognize this strong legacy and presence in our community after 80 years. At the same time, finance and banking have changed drastically over the years and we wanted to show our customers that we are poised for the future. This press release achieved our goal of celebrating past and future.
“Dogs are sensitive to loud noises, we all know that,” said Lisa DiFranco, CEO of The Pet Spa, Inc. “In the past, the only thing available to help calm our beloved pets were tranquilizers. And who really wants to drug their pooch?” asked DiFranco.
Here’s a link to my favorite press release that I wrote for The Bethel Inn Resort’s 100th Anniversary a couple years ago. Celebrating an anniversary is always a newsworthy event, especially if it hits the century mark. I particularly like this release because it brings into context other major events of 1913. Carrying on the major events theme of 1913, the resort posted a This Day in History-1913 at the front desk. I discovered that the first crossword puzzle was published and that Robert Mondavi was born (parking a wine special in the tavern), among other exciting happenings, including the institution of the dreaded federal income tax.