press release tools template for a press release

Remember, you are courting editors, journalists, or TV producers – not consumers. They’re not looking for fancy formatting and they certainly aren’t hoping to be impressed by a writer’s expansive vocabulary. Stick to the point and be sure to include the essentials. Press releases are usually no more than one or two pages long and contain complete media contact information, a headline, dateline, the body of the press release, and three hash marks that state, in journalistic terms, ‘THE END.’
Come out and join us in making wishes at the wishing fountain at Greenfield Village. 13,000 children are living in foster care in Michigan. Please come make wishes with us. Working together… We are Michigan’s statewide foster, adoptive and kinship parent coalition. Our families are working togethe…
Use free non-branded PR services (such as the sites in my table) for SEO purposes; use the paid wire distribution services if you are trying to land publicity in national magazines, newspapers, and top 10 news websites.
A book press release is an important part of your book marketing effort, you know it, I know it, the guy next door knows it. With the right mindset and an understanding of industry conventions, you can write a magnetic press release that is too good to pass up.
As you write your press release, put yourself in the reader’s shoes. Try to visualize what would catch his or her attention, and what would be compelling or entertaining enough to make them want to keep reading.
Always include a quote—–ideally from the lead individual involved in the subject matter of the release. The text need not be an actual quote but it should be plausible. Either way, it is essential to check that the person being quoted is happy with it. A quote allows a busy journalist to prepare a complete without doing a follow-up interview.
Because of this, the Web plays an important role in who has access to press releases.  And also begs the question:  With the popularity of viral marketing techniques and the widespread use of social media to get your message out there, why would a tool like the press release still be used?
Event:  outline the who, what, when, where and why of an event with the goal that the media will talk about it and/or attend themselves.  Example headline:  “ABC Company’s Annual Golf Tournament for Local Schools to Take Place on Friday, June 7.”
However, a well-timed press release on the picture put this little book of….umm…whatever…right into the limelight.  This caused the book sales to skyrocket and even had Rob Gronkowski himself do a fake TV trailer for a “Gronking to Remember” movie with HBO’s Funny Or Die.  (Not shown here because it’s pretty inappropriate – I’ve got standards.)
The body of your press release should stay as concise as possible, while making sure to get all of the important information across in an engaging manner. Reporters that read your release aren’t likely going to have the time to read page after page trying to understand the news.
San Diego, California – January 1, 2018 – Widget Com today announced the opening of their brand new store in China. This marks an unprecedented move by Widget Com to expand its worldwide product distribution to the formerly closed markets of China. Leading the way into the Chinese market is the new Widget-X and Widget-Z, the newest in Widget Com’s line of cell phones. These phones feature free engraving and the ability to custom configure their apps with just a click of the button.
Remember, you’re trying appeal to a journalist, so you don’t need to plug your company right away. The headline can serve to set up the big picture story into which you can weave your business later on. It should be centered, with a size 14 font and bolded.
These days, the press release services market is quite crowded, making it difficult for marketers to decide where their money is best spent. To choose the best press release company, industry veteran Sarah Skerik recommends focusing on these four questions:
When it comes to content, sometimes old school can be a good thing (namely, when it comes to old school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy, being old school isn’t advantageous for your business or your brand. 
• Launch of a new product or service – you’ll have the most success with this if the product or service is unique (like the press release about the first Bitcoin ATM in the US we used as an example above, which was covered everywhere from Mashable and CNET to The New Yorker, all as a result of directly pitching reporters). If you’re not launching something new or that provides a unique value to buyers, you’re going to struggle to get covered.
Next on our list is PR Newswire. Like most sites, this one requires an account, which is not a difficult task if you have noted the information mentioned previously. You will have to provide your business email, as an email account from a disposable service (Yahoo, Google, Hotmail, etc.) will not be accepted. This is a standard concept, because many sites require a login. The login is necessary because most of the sites charge fees on per release, monthly, quarterly or yearly basis.
Citrus Park Christian School has three football players that were honored by the Florida Christian Association of Private and Parochial Schools (FCAPPS) as members of its All-State team for the 2017 season. They are Josh Smith, Jared Thompson and Nate Julian. – March 03, 2018 – Citrus Park Christian School
The idea behind this press release and why it’s effective is it was written to promote our commitment to creating products that use natural ingredients while showing our support for reputable non-profit organizations, like The Arbor Day Foundation, that give back to the community and help our planet. This press release reinforces our commitment to being green, shows philanthropic support, and creates good will with our new and existing customers.
I find the opposite to be true. PR people are dinosaurs. Paying people to try to get you free advertising for more than the actual advertising would cost. Well placed ads are more effective. I run a popular local interest web site and get PR people all the time trying to get a blurb printed; for the cost of those people they could get prime placed advertising for a year. Another problem is that nobody reads traditional media anymore; in the old days you were paying for relationships between PR people and publications. Now those relationships aren’t much become few people read the publications. And there are so many more publications, if you do get placement only a tiny fraction of people read it.
However, you do need to know the format of a book press release and some best practice advice on writing one.  Remember, a legitimate editor is more likely to accept a press release on your book if it’s properly formatted and they don’t have to do too much work on it.
NORTH ADAMS, MASS. — The first paragraph of an event release includes the College’s name and mentions the guest’s name, his/her title (if applicable), as well as the event title and the day, date, time and location. (Example: Massachusetts College of Liberal Arts (MCLA) announces environmentalist John Smith will deliver a lecture, “Green Living in the Berkshires,” on Thursday, July 30, at 7 p.m. in the Sammer Dennis Room (218), in Murdock Hall on the MCLA campus.)
It’s easy to fill up a page with a creative, colorful narrative. Leave the artistry to the writers — pack your press release with hard numbers that support the significance of your product or announcement. If you’re claiming a trend, you need proof to back it up. Quantify your argument and it will become much more compelling.
In the online world, the bar for publication is much lower – some sites auto-publish your release within minutes of submission. Others have basic guidelines that are easy to meet in order to get published. Since most releases never get read, the goal is get a dofollow backlink to help promote your website.
Our easy to use analytics puts the data at your fingertips. Sort and select specific dates, view locations and open rates in one convenient place. We also provide a detailed PDF report for Premium Submissions.
Research. Use encyclopedias, dictionaries, almanacs and other reference materials to get the facts you need. More and more reporters are doing their research on the Internet. Research includes interviewing people — such as a professor or doctor or coach — who know the facts. And your research may be just your own observation of an event: for example, reporting on the visit of a policeman and his dog to your class.