press release today at washington structure of press release

By making them simple to read, with simple formatting and expected places for dates, times, headlines and so forth, you make the journalist’s job much easier. And when you make their lives easier, you are more likely to get coverage in the newspaper, magazine, website, or news broadcast. . 
Pet-Inno Products Limited, a Hong Kong-based innovative pet products company, announces today the introduction of its own PETech line and the launch of its very first product, the exceptional InnoBrush on Kickstarter. – March 03, 2018 – Pet-Inno Products Limited
When thinking about the audience, consider what knowledge they have about your company and product, and the type of language they will understand. The language used to describe production processes, for example, might be relevant for a specialist engineering audience, but not for the general public.
Title. Concisely describe what the release is about. For SEO, try to use a client keyword phrase in the title, preferably at the beginning and in place of the business name. “Sunshine Coast IVF” is one of our target keywords. I could have optimized this title further by putting our keyword first with a title like, “Sunshine Coast IVF Clinic Announces Opening Of New Clinic In Buderim.”
But obviously with the recent strides made in how media is consumed and the development of technology, it makes sense that the traditional press release would evolve. So the question is not how to write a press release. But how to write a press release that is effective.
Every element of your message needs to drive to your objective, e.g. driving traffic to a web site, getting people to register, or inspiring media coverage. Keep this in mind as you develop your message.
Journalists are generally taught to get as many of the five Ws (who, what, where, why and when) in the opening line of news stories, so if you want examples of great first lines for press releases, look no further than your daily newspaper.
The new and completely redesigned website offers visitors richer insight into the Company’s innovative, hands-on approach to Residential, Commercial and Workplace architecture, construction management and interior design in the Greater NYC area. – March 03, 2018 – GWB Architect
In the not-too-distant past, businesses and SEO agencies used the sites as an SEO ploy. They would stuff low-quality news releases with keyword-filled backlinks and send them to scores of press release distribution sites in an effort to game Google’s algorithm. In response, Google’s 2012 Panda update severely penalized the sites. It rendered the SEO value of their links virtually worthless and classified many of the sites as spam.
Your press release isn’t going to do anything for you unless you can get it in front of people who will cover it. That’s why we recommend eReleases, which can distribute your release to over 5,900 publications via the Associated Press and PR Newswire networks, as well as their own network of sites.
This is one of the most common questions about free press release distribution. How do you know the differences between a premium paid distribution service and sites that offer free press release distribution? 
Ensure that your social channels are all set up to syndicate your press release. Key channels to consider include: Facebook, Twitter, YouTube, LinkedIn, Reddit, Pinterest, Instagram, Google Plus, Delicious, and Pitch Engine. When syndicating your press release, you will want to access the dashboard and find different major mediums that it was posted to for distribution. Use a different medium for each social channel syndication. For example:
If you’re publishing your press release on a distribution service like PR Newswire or Business Wire, avoid publishing it on the hour (e.g., 1 p.m., or 3 p.m., or 5 p.m.). The reason? Most companies schedule their releases to go out on the hour, which means if your release goes out on the hour too, it’s more likely to get lost in the shuffle. Instead, try going with a more distinct time (e.g., 1:12 p.m., or 3:18 p.m., or 5:22 p.m.).
You use this template partly because the media don’t have time to plough through why the world needs a new widget or how it was developed (they simply want to know whether or not your new widget is of interest to their audience) and partly because the template makes it easy to cut the story to fit the space available. No need to edit. Simply cut from the bottom paragraph upwards.
After you’ve loaded up your title, intro text, and release body, click the BLUE CHECKMARK to “apply”. This is will produce a Thank You message (see image) and you’ll know you have successfully submitted.
Focus on answering the focal question, “Why should I care?” This is, after all, the question that all reporters, bloggers, and influencers ask when they read a press release. Why would their audience want to read about your news?
Then you have to write a statement telling what the matter really is, whether it is an event or a book release. Then you have to write various details of the matter about which you wish to do a press release and what makes it newsworthy. You can also see Media Schedule Templates.
Please fill in the form below if you want to publish a press release – 1 free release maximum per day – on our page. By uploading your release you agree to abide by the rules of the PRESS CODE and authorize us to publish your releases without restriction.
eReleases was launched in 1998 as a way to meet the press release distribution needs of small- and medium-sized businesses. Since then, it has grown to offer press release distribution services for all sizes of companies.
It can be tempting to provide superfluous facts and tidbits about your company or the development of your announcement — we sometimes think a piece of writing is lacking if it isn’t drawn-out and just shy of being a novella. However, a press release needs to be helpful and concise.
After you’ve provided a couple hundred words of in-depth coverage, you must include at least two separate quotes from someone within the company. Most newspapers won’t even consider publishing a story without quotes. Bearing that in mind, there are two rules you absolutely must not break when adding these quotes.
5 stars is not enough. In this e-age where companies take order online and then the buyer swims or struggles … you amazed me with your constant communication, responsiveness, and followup. I felt good from the beginning and I must say, I am going to copy how to do business from you! Impressed
With over 60 years of experience, this top press release distribution service has built relationships with thousands of journalists and news organizations. As a result, when you use their press release distribution services, you can be assured that your news is going to be widely distributed.
I never doubt anything that is written here. My very first time with press releases, I found it difficult, until a friend gave me a link to a public relations expert who took me by the and and let me in on the whole process in regards to press release writings. She also undertook lots of distributions for me to major outlets. Apart from all that was written here, she also talked about “Media hook” which she said has something to do with drawing readership to the press release and gave me instances. Anyways a press release for me is the best so far that I have used for creating awareness to my brand and driving huge backlinks to my website.
Put the words For immediate release at the very top of the page. The headline — the key to grabbing attention — should be centered on the page, and usually written in bold or capital letters. Under that, put a subhead, often in italics, that elaborates on the headline.
For something to be newsworthy, it must be something that audiences outside of your internal organization will care about; something that has significance to a reporter and their readers, viewers, or listeners, or to other external stakeholders (potential investors, etc).
Press release distributors allow you to target your audience by location and industry, so assign your parameters accordingly. Schedule your release early in the morning on a weekday in order to maximize visibility. If applicable, add a photo or image to make the PR more eye-catching. Most press releases include a quote from someone affiliated with the company writing the PR, to infuse more personality into your message.
Falcon Mobi Cleaner, a rapidly growing Android cleaner and optimizer application today launched its latest update for users. This new update for Android is expected to improve Falcon Mobi Cleaner’s functionality and bring it to a whole new level of User Experience. Falcon Mobi Cleaner, developed… – March 03, 2018 – PCVARK Software Pvt. Ltd.
When we talk about the target audience with respect to any Press Release Templates, the overall target is a duo: a writer and a reader. The author needs the template to write their news faster. Usually, the template already features a professional predefined outline; so all an author should do is write their story, proofread it, print, and distribute the new anecdote to the targeted audience. The target reader is the individual expected to read the content of the news template. The very best way an author can grab the attention of a reader is to write an interesting story that will capture the mind of a reader.
For example, we were pitching a summer concert series on behalf of one of our clients. Instead of sending out a media alert, designed an oversized concert ticket and incorporated the information within. It ended up being a fun and an attention-grabbing way to relay the news – and got great coverage too!
After being part of the first Kosovo team to climb Mount Everest, Arineta Mula has joined local tour operator to become one of the first women mountain guides from Kosovo to cross three countries in the epic hike of about 100 miles called Peaks of the Balkans. – March 03, 2018 – Balkan Natural Adventure