press release style video press release examples

With free press release distribution services from PRLog, users can take advantage of not only a search optimized webpage and PDF/print version but also search optimized photos, video embedding, and formatting support.
We were looking to target the paranormal field, but not limit ourselves to that field. We were looking to establish I Met a Ghost as a mainstream took, a serious look at the unexplained phenomenon so prevalent at many historic sites. As such, we emphasized the book as a journalistic endeavor. The press release worked, and worked well. We attracted the attention of a variety of magazines and newspapers,as well as numerous radio interviews across the nation and in Europe. The release landed me an hour-long PBS interview. And of course we achieved the main goal of the press release, selling books.
I do not understand why you’d add a Word template in this time of the social media press release. The modern approach is to pitch a succinct press release like you describe via mail, and to link to an online (social media) press release. Such a release can be linked to on social media and can get picked up by search engines. It’s excellent to increase your exposure. Here’s an example of how I’ve built a template for book releases: http://www.prezly.com/social-media-press-release-example/book
Great article. I’m a total press release noob and your article has enlightened me greatly. We are always coming out with new fax broadcast and fax blast services to offer to the business to business community but have never done press releases before. Now that I have read your fine post we will be doing press releases often. Thank You Very Much!!!
Less is more. Let me say that again, do not go over-board with hyperlinks and anchor text in your press releases. Use only 2-3 links for every 500 words of text in your press release. Since press releases should be kept between 400-600 words, this means 2-3 links of anchor text for the entire press release. Using too many links makes the press release seem spammy and gives search engines a reason to penalize or block it from SERPs.
This could be something controversial, something interesting, or something emotionally engaging. Avoid at all costs something bland, vanilla or dry. It’s better to leave this out entirely if you can’t think of anything relevant.
Communication is one of the fundamental elements of the business. Customers, partners, remote employees are exactly the people you should be able to stay in touch with in 24/7 mode. In this article, you will find out which communication trends are leading for 2017-2018.
Conveyor Application Systems (www.slingers.com) is pleased to announce that the tier 4 engine conversion is complete and the first of the new AT7 Tier 4 Slingers are rolling off the assembly line. – March 03, 2018 – Conveyor Application Systems
No matter what it is, a press release must read like a news story. When writing about a positive press release, you must ensure to use appropriate keywords so that it can be optimized and come on the top of the search engines.
Mod Girl Marketing staffs an experienced team of press release writers and marketers skilled in submitting and distributing your news to the world. We find that many companies want access to a news wire when they have something to say, but don’t necessarily need more than, say, one press release announcement each month. So, in that case, why pay for premium distribution services when you can access these same networks through our marketing firm for FAR LESS? Contact digital marketing consultant Mandy McEwen to discuss your options.
Use a hook. Tying your event into trends, news, and social issues can add excitement and urgency to a press release for an event. The reader feels they are getting more value by attending than staying away.
Here’s a link to my favorite press release that I wrote for The Bethel Inn Resort’s 100th Anniversary a couple years ago. Celebrating an anniversary is always a newsworthy event, especially if it hits the century mark. I particularly like this release because it brings into context other major events of 1913. Carrying on the major events theme of 1913, the resort posted a This Day in History-1913 at the front desk. I discovered that the first crossword puzzle was published and that Robert Mondavi was born (parking a wine special in the tavern), among other exciting happenings, including the institution of the dreaded federal income tax.
Thanks for including http://www.prnewswire.com on your list of best press release sites. We’re very glad that we topped the list! I do have one important clarification, however. We have many, many press release distribution options that start at far less than $1000, and still include our huge online distribution network. Our team are happy to talk through the options for reaching key audiences and hitting your objectives – while staying within your budget, even if you only have a few hundred dollars to spend. Thanks!
Jump up ^ Srinivasan, Shuba; Pauwels, Koen; Silva-Risso, Jorge; Hanssens, Dominique M (2013-05-29). Product Innovations, Advertising, and Stock Returns. Journal of Marketing. 73 (1): 24–43. doi:10.1509/jmkg.73.1.24.
This is the place where you can write (briefly) about your company. You can put your company’s merits and achievements here, but don’t make it too long, since this will put you at risk of sounding like you’re hard-selling your company.
“Dogs are sensitive to loud noises, we all know that,” said Lisa DiFranco, CEO of The Pet Spa, Inc. “In the past, the only thing available to help calm our beloved pets were tranquilizers. And who really wants to drug their pooch?” asked DiFranco.
To increase your chances of getting coverage on your press release, it needs to have an attention grabbing headline. It’s also imperative to send along images of the product to accompany the story. Don’t use the spray and pray method. Instead, tailor your press release to each person separately. That includes writing their name at the beginning and why the news is relevant to their audience. If possible, distribute your press release around a relevant event. Luckily, the product launch on the TV was right around CES so that helped with exposure.
The News Widget can be embedded on your website or blog so you can showcase your company’s news, updates, and achievements. You can customize it by selecting the colors, font size, and width so it will match the rest of your website branding and then generate the code.
Ben Moskel, President of Apex Next, will host an educational marketing event for attorneys and legal professionals. During this informal free workshop Ben Moskel will explain new online strategies that attorneys and law firms can use to grow their business. The strategies focus on acquiring new clients… – March 03, 2018 – Ben Moskel
PR By The Book: PR By The Book is a PR service based in Austin and Nashville. They state they are able to help authors with various aspects of their promotional efforts – from conventional press releases to advanced branding strategies.
GSF Mortgage Corporation is pleased to announce the addition of Brynn Kemp as a mortgage loan originator located in Crown Point, Indiana. She brings five years of experience in the mortgage industry and worked as a processor before becoming a loan officer. Despite using that office as a home base, she… – March 03, 2018 – GoGSF
This list is pretty awesome, but is there a credible list of showing which ones worked and which ones didn’t? Hard to just dish out cold cash and waste time for press releases that are just going to sit around and not get any traction. Thanks. http://kck.st/1pmqTYl
When you’re writing a press release, samples can be hard to find and replicate. While press releases are an essential part of online marketing and digital communication, they’re tough to write, and few people understand their structure.
Please click here “AdvisoryHQ’s Ranking Methodologies” for a detailed review of AdvisoryHQ’s selection methodologies for ranking top-rated credit cards, financial accounts, firms, products, and services.
Signal the end of the press release with three # (hash) symbols. Center these directly underneath the last line of the release. This is a journalistic standard. It may look like you’re over-tweeting, but you’re not. This is how it’s done.
So if your story is about the the launch of the first financial planning consultancy for women, say exactly that. Women cash in on financial planning might sound like a better headline, but may mean nothing to a busy journalist scanning their inbox.
Breonna is a Content Writer for CoSchedule. Her specialities include social media marketing, content strategy and blogging. When not at CoSchedule, Breonna can be found running around with a cup of coffee in hand and at least 3 books stuffed in her bag.
Start a press release with an attention-grabbing headline in bold font. Begin the body copy with the date and city that the release is from. Your lead sentence should be a concise summary of the subject of the release. The rest of the body tells all the important details of your story: who, what, when where why and how. Put the most important information first, followed by more general information, and don’t forget to include your contact information at the end.
So, when I write a press release for online distribution, I try to balance these two things. From a quality perspective, write with the intention that my client could actually send the release to real news agencies in their local market. I balance that with the knowledge that my goal as an online marketer is to get quality links pointing back to my client’s website.
thanks for stopping by and sharing your thoughts. The Word template is designed to give authors a structure to work with as they develop their own press releases. After that I completely agree with you that online press releases are the way forward which is why we advocate that authors maintain a media room on their author website which contains their press releases and provides a central point for all relevant information about them and their books.
After you’ve provided a couple hundred words of in-depth coverage, you must include at least two separate quotes from someone within the company. Most newspapers won’t even consider publishing a story without quotes. Bearing that in mind, there are two rules you absolutely must not break when adding these quotes.
Giving back is what separates one company from another in a recent poll of Millenniums. Our customer base of B2B companies and nonprofit organizations crosses all generations, so we thought it was important to remind our customers that DollarDays’ social mission to help communities is a core component of our identity. And what better way to do that but to double the donations during the month of March.
You have listed Newswire.com under your list of free press release websites. This appears to be incorrect as it is free to sign up but they want a minimum of $99 for a press release. Please can you check and review this page as I have just wasted 30 minutes and I am sure others must have had the same experience.