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Your CTA needs an action word (i.e., sign up or view) that prompts the reader to take the next desired step. Use language that creates urgency, such as Today or Limited Supply. Decide what action you want your readers to take, and craft a CTA that will nudge them in that direction.
Why Many [Not-so-Smart] Digital Marketers Malign Press Releases & PR – […] distribution websites may seem like an easy public relations tactic, PR and SEO experts generally recommend avoiding them or…
The Small Business Encyclopedia defines press releases — also known as news releases — as brief, printed statements that outline the major facts of a news story in journalistic style [source: Answers.com]. A press release should read like a news story, written in third-person, citing quotes and sources and containing standard press release information.
Hey Emmy, thanks a lot for this template! Right now, I’m writing a pre-launch press-release for my upcoming game Arcanox: Cards vs. Castles. I wanted to let you know, that the link to the AP Style Guidelines is not working anymore. Best regards, Christian
Don’t Syndicate. Once the preferred method of press release distribution, syndication is now dead. While some brands used to spend thousands of dollars each month to distribute their press releases, experts like Tim Grice have since come out to say that there is “no value in press release syndication for SEO purposes.” Instead of taking this approach, share your press release with local media outlets. You’ll enjoy a better ROI and your press release will get more traction.
Thanks for this great resource. While Caribbeanpressreleases.com is a non US site and only a few years old, it is a free press release distribution site geared specifically for Caribbean businesses and audiences.
Journalists, media and customers are always looking for the latest happenings in your industry. Your custom newsroom helps centralize your content into one convenient place. Press, News, Events and Company information can be listed on your newsroom.
In the interest of being thorough, there’s also mononews, a free or low cost press release distribution service for Canada specializing in lifestyle and consumer-oriented news distribution. Sign up and post your release online and a customized list of reporters relevant for your news will receive your release by e-mail.
Ten years ago, people still relied on morning papers for news. Today, the vast majority of your company’s customers and prospects scan headlines on Twitter or see what’s trending in their Facebook feed.
Writers and journalists are always looking for good story opportunities to post on their publication’s website – no matter the size or amount.  In many cases, any legitimate story is better than no story.
This should be factual and to the point, but it doesn’t need to be boring. Consider finding unconventional ways to say conventional things. If you can make a journalist smile, you will stand a much greater chance of making an impression on them, and thus, having your book featured.
Press releases should always be written in the third person. Write it as though you’re sharing riveting information. If your information isn’t riveting, take a brief step back. Maybe there’s something you can add to your event or announcement that will make it more interesting. Of course, that something has to happen. You can’t mention that an A-list celebrity will show up at your event when you know full well he won’t. Linking your press release to a current trend or happening in the news can also help grab attention.
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Much like the first paragraph of a news story, the first paragraph of your press release should cover the whos, whats, wheres, hows and ​maybe whys of whatever you’re promoting. Look at it like this – you want someone who decides not to read past the first paragraph to still know the basic information they need to know about your project. Of course, your first paragraph should also give someone a reason to WANT to keep reading, but even if they don’t, they should still walk away from this intro knowing who you are and what you are promoting.
With a free account, you may distribute press releases and submit job postings. To have a full Profile for your business, listed in our business, product and service directories, you may select the Gold or Platinum membership plan.
Do not use a quote that simply repeats what it says elsewhere in the release. Journalists aren’t going to settle for redundant soundbites that just take up space. This is your chance to add some analysis and spice to the story. Don’t blow it.
Using a standard package from PR Web, we created a generic Press Release by PR Web for an incredible book by Pamela Hodges called “How to Be a Cat.”  This book is so fun and catchy that some of my favorite authors like Marion Roach Smith, Joe Bunting, Jeff Goins, and Steven Pressfield gave incredible endorsements.
When done correctly, a press release is an excellent way to boost your business and spread the word about your newest offerings. Keep in mind, however, that learning how to write a press release for a product is a process, though, and there are skills that you need to know to execute the task properly. Fortunately, these things are easy to learn!
When you’re narrowing down your options and selecting the right free PR distribution site for your needs, you likely want a provider that is convenient and is going to make the process as simple and as streamlined as possible for you.
I want to be a trusted resource for that media so I’m trying to give the journalist all the information when they need it so they don’t have to go anywhere else, says Gillian Pommerehn, director of public relations for Crosby Marketing, which is based in Annapolis, Maryland, and whose clients include the U.S. Department of Agriculture and DuPont.
Templates are portable and convenient. Music Press release templates  is beneficial to companies or organization because it allows people to access important information about your products and services.
To be more effective, small business owners should try sending their press releases to a few dozen journalists who have recently covered similar stories in their local paper or in a trade magazine. They should send the release at least a few weeks in advance of whatever is described in the release (for instance, a new product, service or an event) actually happens.
Here is a recent news release we published. In it you will see that the first sentence or two tells the whole story (what we call the 5 W’s). There are also multimedia to the news release such as logos for the companies, social media links and images of the products the company sells.
Don’t be tempted to include background information about your company in the opening paragraph. This – along with any other additional information – can always be included in a notes to editors section at the end (it’s fine to run over to a second page for this).
Available to all clients of Online PR Media, including those customers who opt for the free release option, is a live URL link. This is beneficial because it can be shared with clients, stakeholders, partners, and other interested parties.
As a reporter, my immediate response to that press release was that it’s not important because it expended an entire sentence saying absolutely nothing. And I assumed (probably rightly) that the company’s marketing team was a bunch of idiots.
All press releases must include a headline, sub-heading and a notes to editors section listing the contact information of the academics mentioned. The number of paragraphs will vary according to the newsworthiness of the story, however, the introduction must always answer the five Ws and a quotation is always needed. It is good practice to limit press releases to approximately 300-350 words, featuring the key information presented with an angle in mind. 
OnlinePRNews.com – Is the place where traditional media press releases are supercharged with multimedia, social media, and search engine optimization, to give you the most visibility for your news releases. Our SEO press releases, multimedia press releases, and newswire press release distribution put your news in front of the right people at the right time.
Once a journalist opens the press release, you don’t want to lose him or her with a lack of relevant details. A reporter should never have to ask “What does this company do?” If they’re confused, journalists will most likely move on to the next press release in their inbox.
Seth Godin is often quoted as saying Content Marketing is the only marketing left. The real truth is this. Useful marketing is the only marketing people will tolerate and content marketing can be very, very useful. However, even when you have the time to produce the content, that doesn’t always mean your mind is right […]
Hi Keith, thank you for the comment. This is all great insight and I appreciate you taking the time to post it here. Because both you and Craig posted similar comments, I want to make sure I clarify the intention of this post. This post is meant as a guide for how to correctly format a press release for general distribution using AP Style guidelines and other best practices. It is not meant to provide tips for how to contact writers. As you allude to in your post, and as I preach on my site, sending a template-driven message to every journalist you reach out to, is not a good idea. Each message you send should be personalized and tailored to the interests of that journalist’s audience. In regards to what format you use for your press release. Journalists have their preferences as to which format they like to receive press releases in. I’ve worked with writers that span the gamut on this. That said, I think your points about copying and pasting the text into the body of your email over a attaching a Word document are completely valid. When I recommended Word in the previous comment, I was speaking to the specific context of general distribution, i.e., when you submit your press release to sites like Games Press. (Games Press requests Word document attachments as its preferred method to receive press releases in it’s submission instructions to avoid running into copying and pasting issues: http://www.gamespress.com/about_howtosubmit.asp). Looking back on my comment, I think I could have been way clearer though 🙂 Apologies for that. Again, I appreciate both your and Craig’s input here. It’s great to hear this feedback straight from journalists.