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What made this press release successful was the intersection of the exclusivity of the announcement (there were only a select few companies who were made official Shopify Plus partners in the first round, and we were one of them), the fact that it was newsworthy, and having a great partner tied into the announcement itself. The latter point was especially critical to the PR, and the notoriety of the Shopify brand really gave the release ‘legs’ in terms of how far it was distributed and the impact it made.
Ensure that your social channels are all set up to syndicate your press release. Key channels to consider include: Facebook, Twitter, YouTube, LinkedIn, Reddit, Pinterest, Instagram, Google Plus, Delicious, and Pitch Engine. When syndicating your press release, you will want to access the dashboard and find different major mediums that it was posted to for distribution. Use a different medium for each social channel syndication. For example:
This piece is a unique to a product press release. If you are going to make claims about the product’s effectiveness or desirability, use the middle paragraph of the press release to back yourself up. An excellent way to do this is to include quotes from executives or users, or even to draw in statements made by shareholders.
RULE #4: Provide some good quotes. Even if your CEO is a complete idiot, don’t make him sound like one by providing a quote that’s a series of business clichés. Have him say something memorable and personal, if possible.
Alexa Traffic: A subsidiary of Amazon.com, Alexa.com tracks website traffic from across the Internet. The number represents an estimate of traffic plus pageviews over a 3 month period. The LOWER the Alexa number, the MORE popular the website and the more traffic it generates.
Twitter is chock-full of reporters lamenting press releases or pitches that don’t clearly explain what the company does or what the announcement is actually about, so instead of being the butt of a joke, make your release incredibly easy to reference. 
Then, there is another school of thought that if you have the time and energy, you can post on as many sites as possible and get more sustained traffic and visibility to your site. If you’re so inclined, here is a list of over 60 free press release distribution sites, compiled by Press Release Point and they will even post to all those sites for you…for a modest fee. It kind of defeats the purpose of using free sites but for a few dollars, it could be worth saving your valuable time.
Less than 24 hours. Our editorial team quickly reviews and notifies you of any corrections that need to be made. Press releases are reviewed in 12 hours or less. Fast turnaround times are our priority.
It turns out that the author used a picture of a couple who had just gotten engaged.  When that couple found out their beloved was on the cover of this…well, not really sure what you’d call it…they were not very pleased.
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There’s a lot of squabble online about which press release distribution service is the best. Speaking from personal experience, there are only a handful that are even worth using. I’ve nailed Wall Street Journal time and time again using Berkshire Hathaway’s Business Wire, but it costs $400 or more for a release with a 400-word limit. (They charge you for each 100 words after that.) You’ll also pay a pretty penny to add photos, videos, social media signals, and so forth.
Since a press release is supposed to look and feel like a story in a newspaper, it’s important to include a location and date stamp at the beginning of the first paragraph. Something like, Palo Alto, CA – February 5, 2007. Like a standard news story, the first sentence, or lede, should summarize the main news of the press release in 25 words or less [source: Concept Marketing Group].