press release prweb how to write a news story example

[Band] That Rocked Cleveland Brings Unique Sound to Buffalo is a start. This format assumes you’ll include some details from that appearance in Cleveland, obviously (and that you’re appealing to writers in the Buffalo area).
WASHINGTON — On Tuesday, the Senate voted to move forward with legislation to renew Section 702 of the Foreign Intelligence Surveillance Act, which authorizes an extensive program of government spying on people in the United States without a warrant.
Some press release distribution services (discussed in more detail below) will charge extra to add visual content. But this is well worth the price! Visuals are a major draw for journalists who are on the hunt for their next story.
Writing and distributing your app press release is a step you don’t want to skip. You started your app marketing efforts early, you’ve built a mailing list, you’ve engaged your users and got useful feedback.
Next, follow the steps in the section below, so you know what to look out for and how to get your link published on a specific site. Please report any errors, so that everyone can continue to benefit.
From reaching media and industry influencers to driving search visibility and sales, there are so many things a press release can achieve for today’s PR and marketing pros. However, with all of the focus on storytelling and distribution (both very important things), it can be easy to forget other press release must-dos.
eReleases: eReleases provides wire distribution via the Associated Press. What this means is that your press release will become accessible to more than 30,000 journalists, such as those writing for the New York Times, Washington Post, Chicago Tribune, Los Angeles Times, etc. through the Associated Press’ webfeed.
A press release template is a message sent to a media outlet regarding a matter which you think would be newsworthy for them. It is a way of getting the media outlet to print the details of your particular event or matter in the form of a news article.
The real gold of a press release lies in the indirect value. If your press release is unique, eloquent, valuable, and attention-grabbing, a newspaper, media outlet, or other blog is more likely to pick it up and champion it. When they do so, your company gets that golden link, mention, citation, buzz, referral traffic.
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For some, the purpose of creating a free press release is in line with creating a commercial or a newspaper advertisement. Of course, the catch is that this is not always available within free PR services, and can be costly for new businesses or service providers.
A good press release should take a factual tone and be short and concise, giving the journalist the essence of the story. They will get in touch if they want more information. If you get the news content right and write to the publication’s style, you give yourself a good chance of getting your story across.
Just like when we write a blog, we need to choose a catchy title, right? Similarly, when it comes to writing a headline, you need to make it look appealing and captivating. You can use action verbs and simple, understandable language to keep it short and simple. The simpler and shorter it is, the better it will be.
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Frequently publishing online press releases generates reach and visibility. As little as 2-3 releases a month can already have a great impact on your business and confer you with significant advantages over your competitors.
Write a genuine headline. It should be brief, clear and to the point: an ultra-compact version of the press release’s key point. Plenty of PR professionals recommend writing your headline at the end, after the rest of the release is written. If you follow that instruction, continue on and come back to writing the headline once the rest is done. The headline is known as the eye-catcher and is very important to the whole release.
Press releases over the years have generally followed a standard format, including the same basic pieces of important information. And despite other changes to best practices, every press release still must include the following:
Understanding exactly where your news is sent by press release website is important. In fact, it may be one of the most important deciding factors for which press release distribution option you choose.
Beyond that, all words in your headline should be in Title Case, meaning that all the words in your headline should have capitalization except for prepositions and words that are shorter than 4 letters. You can see an example of this in the headline above.
The bottom line is that if your event is boring, your press release may be yawn-worthy as well, and no one is going to want to run with it. You’ll also want to avoid dry, rigid wording for this reason. You don’t want to lose your reader with the first sentence. Using quotes can liven things up. A press release is not just a rendition of facts. 
Create a compelling title. The heading or title section is one of the most critical elements of an effective press release. You will need to include the name of the new product and a catchy title around it. Write a creative sentence using the company name, followed by the the new product and the primary or key benefit of the product.
Twitter is chock-full of reporters lamenting press releases or pitches that don’t clearly explain what the company does or what the announcement is actually about, so instead of being the butt of a joke, make your release incredibly to reference. 
Focus is your friend when it comes to press releases, and it helps to have a clear goal in mind. What do you want the people reading your press release to do? Do you want them to write about your new release, your upcoming shows, your Battle of the Bands win…you get the picture? Choose a very specific promotion goal to build your press release around.
Other than the headline, this is the most important aspect of your book press release. You might want to lead with something impactful, such as a controversial statement or an emotionally engaging sentence related to the book you are promoting.
Appearing in web searches may be valuable as a way of trying to put your news in front of people searching for your target phrases – though it is unlikely this will be effective where the target phrases are more than moderately competitive.
We have created and collected the best press release templates so you can research and find out how to format them correctly when manually sending them out. Please see below for ‘Press Release Templates’ which are free to download and use.
You need to have something new and important to say. If your client simply wants to promote a product or service because it’s not selling well at the moment, you can’t just write about its benefits as you would in an ad or brochure.
The body of your press release should stay as concise as possible, while making sure to get all of the important information across in an engaging manner. Reporters that read your release aren’t likely going to have the time to read page after page trying to understand the news.
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Always simple and accurate, plus love the human backstop to the uploading front-end. They really make sure it looks good, and suggest alternate headlines & captions to improve readability. Great service.
Centered at the top of your page should be the band’s name and the album name. To make sure this information draws attention, make sure you use a larger text size than the rest of your release, and also use bold and/or italics. You can also set this information apart by putting it in a box. If the album is on a label, include the label name and/or catalog number here as well.
Avoid reposting the actual press release on your website because this can denigrate your content authenticity and page-score ranking with Google and the other search engines. Instead, write a unique teaser paragraph or two, and then link out to the release on the host site that distributed it or one of the major media outlets that picked it up.
After you’ve loaded up your title, intro text, and release body, click the BLUE CHECKMARK to “apply”. This is will produce a Thank You message (see image) and you’ll know you have successfully submitted.
Jump up ^ Srinivasan, Shuba; Pauwels, Koen; Silva-Risso, Jorge; Hanssens, Dominique M (2013-05-29). Product Innovations, Advertising, and Stock Returns. Journal of Marketing. 73 (1): 24–43. doi:10.1509/jmkg.73.1.24.