press.release prnewswire pricing guide 2016

After you’ve provided a couple hundred words of in-depth coverage, you must include at least two separate quotes from someone within the company. Most newspapers won’t even consider publishing a story without quotes. Bearing that in mind, there are two rules you absolutely must not break when adding these quotes.
Don’t’ forget that media organizations run on tight deadlines. Pommerehn says the morning is typically the best time to send a release for most publications while late morning or early afternoon is better for television and radio outlets.
http://www.afly.com Reach the desks of 1,007 news editors for free. AFly allows you to take your story and submit it to a carefully screened list of major national editors. These editors receive your release and consider it for upcoming features they are writing. Your story may also be posted online at major news outlets.
And time your releases right. If you want to send out something at the beginning of the tour as a kind of save the date that’s a good idea, but be sure to follow up with individual media as relevant dates approach.
RULE #4: Provide some good quotes. Even if your CEO is a complete idiot, don’t make him sound like one by providing a quote that’s a series of business clichés. Have him say something memorable and personal, if possible.
Twitter is a good place to start. Find writers who cover similar productions to yours. If it’s a sci-fi, find the sci-fi enthusiasts. Get to know the content producers. Read / watch their material. Share their material on social media (it goes both ways!). Essentially, you should build relationships with people who have extensive (real) online reach. Check out the Twitter lists on the bottom of this page.
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Since press releases are also designed for the media to pick up and share with their audience, a reporter or editor wants to know how many people will be interested in this product or service. This particular release is targeted at renters, and since there are over 40 million renter-occupied households in the US, we knew that the media would be excited to share a free educational guide with such a large audience.
Let’s talk about the format of your press release. Format is crucial and is not to be underestimated. If you get the format right, you are halfway there. The other half is getting it in front of the right people: Click here to open our recommended press release distributor in a new window.
Whether organisations send them to the media, stick them on their website or simply use them to ensure a consistent message across the business, the well-written press release is still one of the most useful communication tools.
For companies looking to get mentioned in articles and stories being created by journalists, this can be a useful resource. But be forewarned: HARO is not about blasting out your press release to hundreds of media sources at one time. Rather, HARO is about becoming part of a comprehensive database of sources.
Really good, clean, crisp, grammatically correct writing is so important in creating a positive impression of your company, says Lauren Selikoff, chief marketing officer for Allison & Partners, which works with Samsung and Michelin and is based in San Francisco. This is not a task to turn over to the intern.
Sure, I had thousands of links to pickups of various press releases – and some of the headlines have tens of thousands of impressions. But again, when you track down to ROI…I have yet to find anything significant.
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