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The strong leads are more specific, refer to actions rather than events, and imply or describe a conflict.  All of these elements are attention-grabbers.  The more of them (and others – celebrity names, human interest) you can include in a headline, the more likely people are to read your release.
Signal the end of the press release with the word Ends in bold. After write For further information, please contact and list your details or those of an appointed person. Do give a mobile number if you can, so that journalists can contact you easily. The more accessible you are, the better.
With that being said, a few years back, Google started to realize that paid and free press release distribution services were simply being used as a spam tactic, so it has taken a more hardline stance on using them.
The two have more than 15 years’ experience creating and implementing press campaigns, and with that knowledge and experience, they sought to create a press release distribution site with essential, desirable features that was also affordable.
This best press release distribution service is based in New York City. It offers a combination of the best press release distribution services–including mobile, multimedia, and social media–with newswire services.
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Their FAQ section includes over 40 frequently asked questions, including a few answered in video format. Their FAQ covers a wide variety of topics and just about any question you’d want to ask a best press release distribution site.
This could be something controversial, something interesting, or something emotionally engaging. Avoid at all costs something bland, vanilla or dry. It’s better to leave this out entirely if you can’t think of anything relevant.
PR Newswire has a network that reaches more than 4,500 U.S. websites, and their global network reaches nearly 10,000 website portals and databases. Their business hours are Monday to Friday 8:00 am. to 10:00 p.m. Eastern Time.
Write the location and date of the launch. You will need to write the city, state and date (current date of the release). The city and state should be the same city and state of the company’s headquarters or product launch.
Alexa Traffic: A subsidiary of Amazon.com, Alexa.com tracks website traffic from across the Internet. The number represents an estimate of traffic plus pageviews over a 3 month period. The LOWER the Alexa number, the MORE popular the website and the more traffic it generates.
Here is a recent news release we published. In it you will see that the first sentence or two tells the whole story (what we call the 5 W’s). There are also multimedia components to the news release such as logos for the companies, social media links and images of the products the company sells.
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The first paragraph of your release should cover the who, what, why, where, and how of your new launch, update, or development. Reporters don’t have a ton of time to sift through details and fluffy background information — they just need the facts that’ll help them tell your story to someone else from a position of authority. 
It is not uncommon for press releases to be written up and reported without any further follow-up with the sender – so make sure your release contains all the key detail needed. One point to bear in mind is that editors edit from the bottom of a press release up – so ensure the most important points are at the top.
It’s a good idea to include in your press release, under ‘Note to editors’, that photos are available on request, rather than sending them as an attachment with your press release. Clogging up inboxes won’t win you any friends, and attachments may be flagged as spam.
Write the second paragraph of the body. This area should provide more details about the key benefits of the product and needs it fulfills identified in Step 4. This area is the ‘bulk’ of the press release and can be up to five sentences long.

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