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This last sentence or two focuses on the future. If you’re supporting a candidate, for example, you can say what date the election is held, and what the stakes are. If you’re advertising an event, you can note that it’s annual and the next one is already scheduled. Simply wrap up by looking ahead in some way. This is a very short paragraph, sometimes only a sentence!
Your readers might be interested to get started with it now. I recently released a template that you can use to create your own (mobile friendly) social media press release. It’s free and open-source.
Sounds good? It really is. It is provided you can survive the sticker shock. A single press release starts at $299.00 and goes up to $499.00. This does not include a writer, although the site does offer writing services in addition to the release submission.
You need to have something new and important to say. If your client simply wants to promote a product or service because it’s not selling well at the moment, you can’t just write about its benefits as you would in an ad or brochure.
This is a little obvious, but you need something newsworthy to issue a press release, otherwise who cares? Have a look at Canadian ecommerce company Well.ca and their impressive list of awards for which they’ve garnered significant media attention:
Optimization features help you gain SEO traction and visibility through free press release distribution. They  will also help you gain a better understanding of what people are searching for as it pertains to your industry.
Mod Girl Marketing staffs an experienced team of press release writers and marketers skilled in submitting and distributing your news to the world. We find that many companies want access to a news wire when they have something to say, but don’t necessarily need more than, say, one press release announcement each month. So, in that case, why pay for premium distribution services when you can access these same networks through our marketing firm for FAR LESS? Contact digital marketing consultant Mandy McEwen to discuss your options.
Because reporters are busy people, you must assume that they will only read the first sentence and then scan the rest — and even that’s a generous assumption. Get the message of your press release out quickly. Every important point should be addressed in the first few sentences. The subsequent paragraphs should be for supporting information.
At the end of the release, you need to indicate that the release is ended. The usual method of transmitting your release is via fax, and this is the best way to let journalists know they have received the entire release. Type End on the first line after your text is completed. If your release goes over one page, type MORE at the bottom of the first page. Then retype the title and the date on page two, so there is no question which release the second page goes with.  
Credibility: We determined credibility by checking the SEO industry’s most trusted metrics: Majestic Trust Flow and Moz Domain Authority. This process eliminated most of the free sites in our list. We think paid sites should offer more link credibility in addition to bonus features, so we slimmed down our list to include only those with high scores, also.
If possible, include a link to an online copy of the same release. It’s good practice to keep a log of all of your press releases housed on your own website. This can make providing such a link easier to produce, as well as keeping a record for historical purposes.
Emirates Airlines have always been known for their service quality, while flydubai is popular for low cost fares. By announcing their collaboration, both service providers benefit from gaining access to customers who would normally stay with one of the airlines. This opens up opportunities for more travel options and more flexible price points for air fares. The press release effectively relays these points to consumers and is expected to increase sales for both airlines as they gain access to a wider consumer base.
The press release was an announcement that my client’s books were available at the Fest for Beatles Fans event in Chicago and they can be purchased already signed by the authors. Not only did this create a boom for my author’s books, it generated traffic to the Fest website which has won me brownie points with the owners. This release is also timeless and can be linked to on social media again again.
4) Boost social buzz with tweets, Facebook likes, Google+ fans, and LinkedIn business connections. Many press release services allow readers to share your press release with people whom they know via social media.
Whether organisations send them to the media, stick them on their website or simply use them to ensure a consistent message across the business, the well-written press release is still one of the most useful communication tools.
Now that we have discussed much about what a press release is, you may have gotten an idea about the aim of the press release. Anyway, the main reason of a press release is to get media attention for anything that is new or upcoming in your business such as a launch of a new product, an upcoming event or any current happening. The aim is to write a press release in a compelling manner so that it attracts the journalists and other audiences, ultimately enhancing the image of the company or brand.