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At what points in development should I be sending a press release? Are screenshots enough with a first announcement or should there always be something more? Also is it different for mobile development than pc development?
If you’re going to write a product press release, it needs to be done well. Since the purpose of a press release is to inform the media about your upcoming product, it’s critical to ensure that every piece of the press release is newsworthy, professional, and accurate. With this in mind, here are four things to consider before you sit down to write your press release:
It’s essential to research the press and media you will be targeting with your press release. Get hold of back copies of publications, and tune in to relevant radio and TV programmes. This will enable you to tailor your story to suit.
In a month-long trial by Vitis Public Relations, just three of 60 free press release distribution sites (Online PR News, Open PR and PR Fire) won mentions in Google news.  Four (PR Fire, News Wire Today, PR Zoom and Idea Marketers) won placements in Google web results.
Technically, anything deliberately sent to a reporter or media source is considered a press release: it is information released by the act of being sent to the media. However, public relations professionals often follow a standard format that they believe is efficient and increases their odds of getting the publicity they desire. The format is supposed to help journalists separate press releases from other PR communication methods, such as pitch letters or media advisories. Generally, a PR body consists of 4 to 5 paragraphs with word limit ranging from 400 to 500. [1] However, press releases can be anywhere from 300 to 800 words[2]
Some sites that promote themselves as free sometimes offer very little for nothing. The free sites frequently do not actually distribute news to media outlets, but only post the release on their website – sometimes for only a limited time. They may urge visitors to pay additional fees to “publish” the press release or to “upgrade” for additional services, such as including live links or posting the release beyond the minimal time period. Some sites merely run advertisements that link to other press release sites.
This paragraph is known as the boilerplate — an old newspaper term meaning a block of standard text that’s used over and over again (e.g. the explanation of symbols on the stock price page). In this case, it’s text that you might use at the bottom of all your releases.
Using a press release distribution free service can be ideal if you want to announce a minor bit of news or information or if you’re willing to put in the effort to also cross-promote your free PR on other channels.
This is the main body of the press release which means that this is the place where you share all the information you want to while making sure it is newsworthy. But before you go into writing the details, you first need to write the date and the name of the city where of the press release originated from. The body must answer all the important W’s (what, why, who, when and where) in the body of the press release.
This should be factual and to the point, but it doesn’t need to be boring. Consider finding unconventional ways to say conventional things. If you can make a journalist smile, you will stand a much greater chance of making an impression on them, and thus, having your book featured.
The web is filled to the brim with static content. That’s bad news if you’re an up-and-coming business owner because there’s a never-ending sea of competition out there – and so if you want your brand to stand out, you’re going to have to move beyond that generic company blog and start making some real headlines.
Press releases should always be written in the third person. Write it as though you’re sharing riveting information. If your information isn’t riveting, take a brief step back. Maybe there’s something you can add to your event or announcement that will make it more interesting. Of course, that something has to happen. You can’t mention that an A-list celebrity will show up at your event when you know full well he won’t. Linking your press release to a current trend or happening in the news can also help grab attention.
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Why Many [Not-so-Smart] Digital Marketers Malign Press Releases & PR – […] distribution websites may seem like an easy public relations tactic, PR and SEO experts generally recommend avoiding them or…
The truth is that many of the authors who do this didn’t get featured on the ABC or Fox that we know.  Their book press release showed up on obscure sub-affiliates of these major websites, like NBC Milwaukee or something like that.  It’s still NBC, right?  But not the one you immediately think of…sneaky sneaky.
Pet-Inno Products Limited, a Hong Kong-based innovative pet products company, announces today the introduction of its own PETech line and the launch of its very first product, the exceptional InnoBrush on Kickstarter. – March 03, 2018 – Pet-Inno Products Limited
2. If you want to have a picture with your press release you need to give us a direct link to the picture using the http format. Sample http://www.google.com/intl/en_ALL/images/logo.gif – We will the download the picture and insert it. Only JPG, GIF and PNG are allowed. Make sure you provide an image link, not your companies website or an html site. Your photo will then not be posted.
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Some press release distribution services (discussed in more detail below) will charge extra to add visual content. But this is well worth the price! Visuals are a major draw for journalists who are on the hunt for their next story.
Atmospheric Sciences AS Biogeosciences BG Climate: Past, Present & Future CL Cryospheric Sciences CR Earth Magnetism & Rock Physics EMRP Energy, Resources and the Environment ERE Earth and Space Science Informatics ESSI Geodesy G Geodynamics GD Geosciences Instrumentation and Data Systems GI Geomorphology GM Geochemistry, Mineralogy, Petrology & Volcanology GMPV Hydrological Sciences HS Natural Hazards NH Nonlinear Processes in Geosciences NP Ocean Sciences OS Planetary and Solar System Sciences PS Seismology SM Stratigraphy, Sedimentology and Palaeontology SSP Soil System Sciences SSS Solar-Terrestrial Sciences ST Tectonics and Structural Geology TS
Free RSS/XML news feeds are another of the helpful publisher tools offered by PRLog. Their page allows you to create an RSS feed either for your own reading or one you design to embed on your blog or website.
Because there is an existing relationship—and often an IT connection—between press release distribution services and multiple media outlets, using one of the best press release distribution services to send out your news can often ensure it is formatted correctly to be picked up instantly by multiple media outlets.
Giving out a press release is a great way to get publicity for an event. In a press release, you print various details of a particular matter in a newspaper, which helps in getting the interested people know about it. It is different from an advertisement and has to be written like a news article. Press release templates are report templates which can help you in understanding how to write a press release the right way.
The following packages are valid for 6 months and based on a 400 word release, standard overage rates apply.  I can also something more customized for you if these to do not align with your needs.
The above free press release submission sites offer options for distribution of free press releases, which can be an excellent choice for anyone seeking a budget-friendly way to get a message or newsworthy story to the public, as well as to influencers and journalists.
The biggest mistake you can make is sending out a blanket press release without knowing its recipient or recipients. Make sure if you’re sending a release about your country band that you’re not targeting a newspaper’s transportation reporter or movie critic. Get to know a little about the writer or writers you really want to target before you email them, whether that’s reading their work or following them on social media.
What’s more, press releases are cost effective. If the release results in an article that (for instance) appears to recommend your firm or your product, that article is more likely to drive prospects to contact you than a comparable paid advertisement.