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theplace4vitamins.com was founded in 1997 to provide consumers with a wide choice of vitamins, supplements and herbal products. The site offers a range of articles, research materials and message forums for the health conscious consumer.
C. Summary line. If you haven’t lost journalists by now, this is where you have to convince them that your story is worth reading (and therefore that theirs will be too) so they go through more of your press release. You want to make clear what are the basics of your app and what makes it unique at the same time.
The School District of Lee County, located in sunny Southwest Florida, will be attending the Pittsburgh Education Recruitment Consortium’s Education Job Fair on March 28. The career fair will be held from 9:30 a.m. to 3 p.m.
This piece is a unique to a product press release. If you are going to make claims about the product’s effectiveness or desirability, use the middle paragraph of the press release to back yourself up. An excellent way to do this is to include quotes from executives or users, or even to draw in statements made by shareholders.
The trouble with trying to get any exposure for your business and website is that every other person in your niche is aggressively promoting their own products and services online. One way to stay ahead of your competition is by utilizing the services of an online press release distribution company. The best kept secret online today is many of these distribution websites are free for users. While there may be several free sites to choose from, here are the top five free press release distribution websites you can use today to get your message to a much larger audience.
We recommend distributing your press release through 1 major paid distribution service, like eReleases, and a handful of free press release websites, like PRLog or 24-7 Press Release, to generate more backlinks to your website. Backlinks help increase your ranking in search engines and traffic to your website. Also, be sure to post the press release on your own website or blog.
What’s their secret? eReleases is a reseller of PR Newswire, which is one of the primary sources of information for journalists. Therefore, eReleases is able to offer access to the “premium” network at an affordable price. You will also get inclusion in the Associated Press’ wire distribution and eReleases’ own network of websites and subscribing journalists.
A common oversight that can render a press release ineffectual is a lack of contact information for reporters to follow up with. Whether you or someone else at the company is the point of contact, don’t forget to include an email address and phone number on the release (preferably at the top of the page).
Consider expanded distribution to hit more major mediums, albeit at an increased cost. For example, if you are a multinational company, consider worldwide distribution with AP Newswire syndication. If you are a domestic company, target national regions to hit every major news medium in the continental U.S., as opposed to the limited newsfeeds that are in your set geo-region.
Sources: http://www.shiftcomm.com/blog/the-worst-times-and-days-for-press-releases/ https://prinyourpajamas.com/when-to-send-your-press-release/ http://www.ereleases.com/pr-fuel/whats-the-best-time-to-publish-a-press-release/ https://www.prnewswire.com/blog/the-best-times-to-send-a-press-release-globally-12563.html
William J. Comcowich founded and served as CEO of CyberAlert LLC, the predecessor of Glean.info. He is currently serving as Interim CEO and member of the Board of Directors. Glean.info provides customized media monitoring, measurement and analytics solutions across all types of traditional and social media.
For example, if you were writing a press release from Tesco apologising to residents for the upheaval caused by the building of a new store, you wouldn’t write “Residents are in arms over Tesco building works” – that’s what the paper might print. You write “Tesco is taking residents’ concerns seriously and holding a public meeting on…”