press release headline examples book press release format

Hi Mickie, seoPRwire is also a free press release distribution site that is thriving. Since its launch in 2009, we have improved and worked hard on our SEO and now stands at Google Page Rank 3. Another great resource for small business world wide. Thanks and you can also add it on your list.
Final Thoughts- Little expensive, but ideal for publicly traded companies, bigger firms and industries like biomedical tech and finance. There is nothing on the site about helping to write press releases or writing services. This is okay for larger, more established businesses, but for a small company, it may pose somewhat of a problem if there is trouble with the release writing.
Companies like Apple, Microsoft, and Coca-Cola can send a news release and two seconds after it hits the wire, there are headlines in every paper and on every TV station in the world. Sadly, this isn’t the case for you and your online store. You can spend $500 to send a press release to tens of thousands of news outlets and be ignored by every single one of them. Crickets. But even if a press release doesn’t generate coverage, there are benefits, including backlinks and showing up in Google when someone researches your company. There is also the possibility of getting coverage and sales, so for some merchants it’s worth a shot. Here’s what you need to know. 
Describe what your company does in clear, plain English, include a link to your company’s homepage early on, and make your boilerplate succinct and straightforward. If you cite data, include a reference link for the data source, and make sure every name in the release has an associated title and company as well.
eReleases will also distribute your press release to over 5,900 online outlets. This is significantly fewer than the over 30,000 that PR Web offers, but eReleases is the only service that guarantees at least 100 re-publishings.
Unlike many sites, this site does offer a complete list of site submission. Users can search by state and find an extensive list of submission locations. This includes newspapers and magazines — a real plus for targeted small businesses.
Another site that has appeared to make a fairly strong entry is NEWSLINE360 – They allow for unlimited submissions of press releases, articles and more while providing an amazing looking newsroom that integrates with your social media. It is actually kind of trippy, all the things it does!!
Let’s stick with the theme presented in that report: you run an vitamin web site specializing in weight-loss products. Through the process described in the report, you’ve nailed down a nice, newsworthy topic – teenagers and how they deal with issues of weight. But that’s a broad topic, not a story.
What I like is that you guys do a QC check on releases!I’m not sure I’m reaching who I need to reach. That concerns me. Although I’m able to choose a sector I’m not sure if I’m getting to industry trades. It would be helpful if knowing which targets are being selected when you chose a specific s
Jeremy Marsan is a business analyst and staff writer for Fit Small Business currently specializing in small business healthcare issues and product reviews. When not helping small business owners he enjoys many artistic projects, including music performance/recording, blogging, creative writing and carpentry.
The press release also promoted our event to potential sponsors, local businesses, and national brands. After the launch of the press release, I had potential sponsors interested in one or several of our dog scavenger hunts and sponsorship opportunities.
Because of this, the Web plays an important role in who has access to press releases.  And also begs the question:  With the popularity of viral marketing techniques and the widespread use of social media to get your message out there, why would a tool like the press release still be used?
Many businesses choose to hire a local public relations firm or a PR freelancer. They will know the ins-and-outs of your local press outlets as well as the online ones. Here is how you can find these professionals:
Ideally, you want your press release to land in the recipient’s primary inbox. This is why you should not send bulk emails to hundreds of contacts. Using Mailchimp or another newsletter service will usually get your email categorized as a promotion, not primary inbox material. Even individual emails can end up in the spam folder if the sender’s email / domain is blacklisted. Check yours here:
What if you think the main marketing point is that the book is written by a semi-celebrity? I’m working with an author who is in 5 Halls of Fame, but he would only be known to older readers. The book would be appreciated by older readers but also mainstream readers. Should I still lead with what the story is about?
Research. Use encyclopedias, dictionaries, almanacs and other reference materials to get the facts you need. More and more reporters are doing their research on the Internet. Research includes interviewing people — such as a professor or doctor or coach — who know the facts. And your research may be just your own observation of an event: for example, reporting on the visit of a policeman and his dog to your class.
Here is a recent news release we published. In it you will see that the first sentence or two tells the whole story (what we call the 5 W’s). There are also multimedia components to the news release such as logos for the companies, social media links and images of the products the company sells.
Your entire press release should be error free. Have someone else check your grammar and proofread for typographical errors. Double check all links, facts, statistics, data, and contact information before you publish your press release.
http://www.PressReleasePoint.com/ has started a exciting free service for submitting to free PR websites. Yes it is free to submit press release to 20 free PR websites. We hope that some of your readers will find this service useful. We request you to convey this message to your readers. Perhaps you can add this as a foot note to this blog post.
4) Boost social buzz with tweets, Facebook likes, Google+ fans, and LinkedIn business connections. Many press release services allow readers to share your press release with people whom they know via social media.
Now that we’ve established that press release distribution services tend to provide garbage ROI, let’s talk about what does work: telling interesting stories in a way that’s easy to understand and ties in with company messaging, while providing value to your target audience. This is difficult to say and even harder to do — which is where a PR agency or in-house resource can come in handy.