press release format for event pr release example

http://www.afly.com Reach the desks of 1,007 news editors for free. AFly allows you to take your story and submit it to a carefully screened list of major national editors. These editors receive your release and consider it for upcoming features they are writing. Your story may also be posted online at major news outlets.
First and foremost, please make sure your press release is a true press release and announces something new. Your press release title must be an announcement (examples: new development, new product launch, new service, new hire, new partnership, new award, new event, new deal, new campaign, new promotion etc., among others). Also, the title is recommended to contain the company name that makes the announcement. Anything found not among the lines above will not be picked up by our editors for distribution via EPR Network and publishing on express-press-release.net in particular.
This press release about search engine marketing for small business was quite successful because it was picked up by 182 online publications with a potential audience of 195 million readers, including International Business Times and the San Jose Mercury News.
Event:  outline the who, what, when, where and why of an event with the goal that the media will talk about it and/or attend themselves.  Example headline:  “ABC Company’s Annual Golf Tournament for Local Schools to Take Place on Friday, June 7.”
This is a little obvious, but you need something newsworthy to issue a press release, otherwise who cares? Have a look at Canadian ecommerce company Well.ca and their impressive list of awards for which they’ve garnered significant media attention:
When writing a press release, it’s important to remain consistent in your language, but naturally make your writing engaging. There are thousands of releases everyday and as PR professionals, we are to make OUR OWN news engaging and exciting. You want people to read your work and #1. it’s cool and #2. be impacted in some way.
If your aim is to get your release to rank, you might want to check out a paid submission service such as PRWeb or PRBuzz. I’ve never tried either site personally and have read mixed reviews on their effectiveness.
Most importantly, make it interesting: Keep in mind that reporters get dozens, if not hundreds, of releases each day, so invest the time to write a compelling headline. It’s worth the time and effort on your part. 
TITLE: Keep it short and enticing, and use the active voice. Avoid including too much scientific detail in the title. For example, “Cancer cells communicate through a new molecular messenger” is a better option than “Microvesicle-derived microRNAs are important for intercellular signaling in tumorigenesis”.
Companies like Apple, Microsoft, and Coca-Cola can send a news release and two seconds after it hits the wire, there are headlines in every paper and on every TV station in the world. Sadly, this isn’t the case for you and your online store. You can spend $500 to send a press release to tens of thousands of news outlets and be ignored by every single one of them. Crickets. But even if a press release doesn’t generate coverage, there are benefits, including backlinks and showing up in Google when someone researches your company. There is also the possibility of getting coverage and sales, so for some merchants it’s worth a shot. Here’s what you need to know. 
If you need SEO on a budget, you’ll find more basic reports and decent local pickup with Marketwired. Their Account Reps are reportedly friendly and their rates are more competitive than PR Newswire and BusinessWire, making it a decent buy for IT industry and local market releases, You can score press release distribution for as little as $150 entry-level.
For this reason, eReleases has pulled together tried and true examples of winning press releases covering various topics that will help to guide writers toward a successful media campaign. Use these samples as starting blocks, templates, or simply as sparks to generate ideas for your own press releases.
While you can use these releases to build buzz around your brand and establish yourself as a thought leader, this content is likely used to drive engagement, demand and leads. To that end, be sure to include a direct call-to-action to optimize potential for audience engagement.
Hi Pablo, I’m not able to do any work on individual press releases at the moment. However I would suggest looking at your press release and asking yourself if it gives people a reason to care. Remember it’s not about your book, it’s about how your story can entertain the media outlet’s audience. In your case, I would focus more on the story of your journey and why it will appeal to a particular audience.
A la carte pricing is $200 per month and includes all of the steps outlined above in the Step By Step Instructions. You get one press release written for you each month and published to approximately 7-10 quality press release “Winners” as mentioned on this site.
Expert positioning:  showcase a company or organization’s individuals as go-to experts for the media.  Or focus on a report, statistics or results to show expertise of the company as a whole on certain topics or industry trends.  Example headline:  “ABC Company’s Vice President of Operations, Abby Brown, Talks Logistics within the Ever-Changing Software World.”
So, when I write a press release for online distribution, I try to balance these two things. From a quality perspective, I write with the intention that my client could actually send the release to real news agencies in their local market. I balance that with the knowledge that my goal as an online marketer is to get quality links pointing back to my client’s website.
Unless the journalist has voluntarily agreed to honor the embargo in advance, usually via a legally binding non-disclosure agreement, the journalist is under no obligation to it. However, even in the absence of any obligation, news organizations generally do not break the embargo for sources that they wish to cultivate. If they do, then the agency or client that sent the release may blacklist them.
A press release is an official announcement (written or recorded) that an organization issues to the news media and beyond. Whether we call it a press release, a press statement, a news release, or a media release, we’re always talking about the same basic thing.
Once journalists or customers read your press release, they may want to know how to contact you. This is why it’s so critical to include your current contact information in your press release. For best results, include your email address, telephone number and a link to your company’s website and social profiles. Make sure that the information you include is current so people never have any trouble getting ahold of you.
Example: A pizza shop owner has added “vegan pizza” to his menu. We create a unique page on the client’s pizza website that talks about the new product, with pictures and maybe a video showing how the specialty vegan pizza is made.
If you can afford one of the other services, I highly recommend avoiding PRWeb.com. They’ve made really amateur and inexcusable mistakes repeatedly, some of which forced us to actually postpone product launches, and their response to the mistakes is generally just as amateur. Unfortunately, the others are just out of our price range, otherwise we would have switched companies long ago.
At the end of this section, point to your website. The link should be the exact and complete URL without any embedding so that, even if this page is printed, the link will be printed as it is. For example: http://www.example.com, not Click here to visit the website.
After you’ve provided a couple hundred words of in-depth coverage, you must include at least two separate quotes from someone within the company. Most newspapers won’t even consider publishing a story without quotes. Bearing that in mind, there are two rules you absolutely must not break when adding these quotes.
Pressat is both a simple way for businesses to manage their own online and offline PR campaigns without the cost of hiring a public relations company and a great asset to agencies looking to push clients new even further.
Whether you run a digital marketing company or a record label, press releases are critical. Ideal for notifying the media and your readers that something new and exciting has taken place within your company, press releases can be used to announce new hires, partnerships, product launches, and more.
NACCE has added two more college presidents to its ranks of college administrators committing to entrepreneurship through NACCE’s Presidents for Entrepreneurship Pledge (PFEP). – March 03, 2018 – National Association for Community College Entrepreneurship
Regardless of the package you choose from Free-Press-Release.com, including the free press releases, you’ll receive the advantages that come with visibility through indexing on the main search engines.
True Success Café is announcing free gifts of personal development products for members of its online community. These resources are for anyone who wants to achieve their goals quickly and program themselves for accelerated success. The bundle to be given away include 9 audio affirmation recordings… – March 04, 2018 – True Success Cafe