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Keep track of all published news and articles with our detailed reporting tools. See how many times and on which sites your online news release was published or picked up. Download a customized report for your recordings or for your clipping report.
Here’s a great place to put a strong quote. Make it emotional. Make it sell, said Your best Spokesperson, the Title Role of Your Organization. Then, make your spokesperson finish up in a second sentence, usually asking for some kind of action or change.
No matter what a press release covers, it’s no good if it wanders and rambles. To make your press release useful and compelling, stick to the point and be sure that all of the information you’re providing within the press release is relevant to your readers.
There is a lot of debate whether or not press releases are worthwhile for new and upcoming ecommerce merchants anymore. We have heard good arguments on both sides, and to be perfectly honest, for most online store owners it’s one of those tactics that could be a hit or miss, but if it hits, it could result in a major press launch for your brand. For example, BeardBrand launched their store and never looked back literally the day an article about beard grooming for men mentioned them and was published in the New York Times.
You can use a press release distribution service to deliver your press release to all appropriate channels. If you’ve done your research, you can also approach freelance writers and newsrooms directly. Often the most effective method is the combination of these two.
Everyone is promoting their products and services online to increase visibility.  A really good and cost efficient way to increase exposure is through press releases.  There are a lot of free press release distribution sites out there, but here are our top 5 picks for PR and Communications teams to explore:
We wrote a press release called Yumbutter by the Numbers. There are multiple reasons as to why this press release was successful. We successfully demonstrated the brand’s fun and playful energy, while engaging consumers with informative but easy to read content.
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As you are not writing to your audience directly, you need to write your press release in the third person. So “ABC Ltd has signed a £5 million deal with XYZ Ltd” not “We’ve signed a deal with…”
As you sift through your message boards looking for quotes, you see a trend appearing. There are lots of messages criticizing Hollywood actresses and pop singers for being too thin. Many girls are saying that seeing these women make them feel bad about their own bodies. A number of the boys are pointing out that they don’t find ultra-thin women appealing.
It’s with that in mind that Free Press Release features advanced options to improve the effectiveness of each release distributed through its site, and many of these important options extend to the free press releases.
If you’ve never written a press release before, finding a press release template is a great place to start. Just like schematics instruct engineers, a good press release template will instruct you to execute a solid press release. Below is such a press release template, but tailored to fit the needs of indie game developers.
Thanks for sharing such an amazing list. Although many microblogging websites like fiverr provide press release distribution services which are worth trying. It may be helpful for you https://www.fiverr.com/gracewilliams91/write-a-press-release-with-distribution-options
PR-USA allows keyword anchor text (be careful not to over-optimize) and automatic URL links. One glitch I found with PR-USA is they randomly published one of my press releases on a different website. The good news is my dofollow link is in tact, but the Gudelnews.com home page is a PR3, not the stronger PR5 I was hoping for from PR-USA.net.
Nice list but very expensive options for the paid sites. I have used a guy on Fiverr who submitted to some premium press release and news sites at a fraction of the cost and the results were good – http://fiverr.com/datwriterguy.
A product press release is critical to inform journalists and customers about your exciting new offerings. A professional document designed to be picked up by reporters, a press release is a fantastic way to drive attention to your new product and create a social dynamic that’s ripe for sales.
Breonna is a Content Writer for CoSchedule. Her specialities include social media marketing, content strategy and blogging. When not at CoSchedule, Breonna can be found running around with a cup of coffee in hand and at least 3 books stuffed in her bag.
In the online world, the bar for publication is much lower – some sites auto-publish your release within minutes of submission. Others have basic guidelines that are easy to meet in order to get published. Since most releases never get read, the goal is get a dofollow backlink to help promote your website.
Somehow I doubt the validity of this story, if you found her on Fiverr – and the customized PDF report is available through pretty much all standard press release services. Curious to know if these were copy/paste reruns of the press release or if it was unique coverage that resulted in actual media interviews and original stories.
that depends on which media you are targeting, if you’re targeting media with an audience who will know the author then that should feature in your pitch. When you target media with a younger audience you’ll need to find an angle that they can relate to.