press release for an event how to write a press release for a book

With many press release distribution companies, they include ‘reports’. Keep in mind that these reports are strictly used as ‘proof of distribution’ of your news. Few are picked up and they should be expected to be.
Here’s a great place to put a strong quote. Make it emotional. Make it sell, said Your best Spokesperson, the Title Role of Your Organization. Then, make your spokesperson finish up in a second sentence, usually asking for some kind of action or change.
I do not understand why you’d add a Word template in this time of the social media press release. The modern approach is to pitch a succinct press release like you describe via mail, and to link to an online (social media) press release. Such a release can be linked to on social media and can get picked up by search engines. It’s excellent to increase your exposure. Here’s an example of how I’ve built a template for book releases: http://www.prezly.com/social-media-press-release-example/book
You can use a press release distribution service to deliver your press release to all appropriate channels. If you’ve done your research, you can also approach freelance writers and newsrooms directly. Often the most effective method is the combination of these two.
I’d recommend pitching the writer first, with an angle specific to their beat. If a case needs to be made to the editor, it can fare better coming from the writer, who’s already had an opportunity to work out an angle with the PR rep. As an editor, I’m more likely to prioritize emails coming from those I have personal relationships with. These have been built over the years from the days when I was the writer presenting to my editors. Starting a new relationship with me as an editor, the most successful pitches have been those offering high profile interviews (editors that still write columns will want to take these for themselves before passing them off to junior writers) or highly specific content, like an original guest contribution. [3]
Using a press release distribution free service can be ideal if you want to announce a minor bit of news or information or if you’re willing to put in the effort to also cross-promote your free PR on other channels.
Update: if you’re interested in our thoughts on paid-for news wire sites, check out our mini-review of paid-for press release distribution services, alternatively read our survey about how and why journalists use press release distribution services.
Governments may also control news agencies: China (Xinhua), the United States of America (RFE/RL, RFA), Russia (ITAR-TASS), and several other countries have government-funded news agencies which also use information from other agencies as well.[8][9][10]
I am thrilled with the personal help I received with this release. I needed to reword a few things and the customer service team was easily accessible and extremely helpful. So much so that I purchased a package of 12 to run our future Press Releases through eReleases.
This is one of the most common questions about free press release distribution. How do you know the differences between a premium paid distribution service and sites that offer free press release distribution? 
Unlike many sites, this site does offer a complete list of site submission. Users can search by state and find an extensive list of submission locations. This includes newspapers and magazines — a real plus for targeted small businesses.
Dateline – contains the release date and usually the originating city of the press release. If the date listed is after the date that the information was actually sent to the media, then the sender is requesting a news embargo, which journalists are under no obligation to honor.
Well, for starters, a press release has several names; a press statement, media release or a news release. No matter what we call it, the purpose and identity of it remains the same. It is basically an officially recorded and written announcement which is issued by an organization for target audience. To be exact, it is a compelling and short news story where the ultimate goal is to pique the interest of the target audience by containing all the information about an event (what, why, who, when, where, and how).
This press release is indexed by Google as indicated by the live snippet. Since Google has crawled this web page, the dofollow link in the release is slightly boosting the authority of the page it is pointing to, helping it to rank a bit better in Google.
A premium website, however, will aggressively pursue journalists and work to ensure clients receive traffic for their PR, but this might not be necessary if you’re announcing a minor bit of news that doesn’t require such a large-scale PR effort.
Final Thoughts: PR Newswire is ideal for publicly traded companies and bigger firms who want to make fast and accurate distribution of financial and material information. Overall, this is not an ideal site for small business entities, PR agencies and professionals. A small business with limited advertising income would be far better to search elsewhere for the best in press release distribution.