press release example for event how to compose a press release

Once you’ve set the scene, it’s time to bring your details to life with a quote that reporters can use for context around your announcement and help paint a picture of how your news affects the given industry, customer base, and landscape.
A legitimate, paid new release distribution service such as Business Wire has far greater credibility among journalists and search engines. The paid press release services get your company news directly in front of actual journalists, resulting in placements in print, broadcast and online news outlets. Business Wire has arranged for automatic publication of news releases it issues in dozens of influential online news sources with high ranking. With placements in recognized news sources, you can be pretty certain that your news release will be shown in major search engine results including Google News.
@Madhav – Yes, all of these can be used for small blogs, but it begs the question if you want to risk using a free press service for your site and possibly get hit in any downgrade on any search engine update, or if you want to spend the $300 plus on a higher quality press service. I guess the question you have to ask yourself is what purpose would a press release serve for your blog?
The purpose of Theatre B is to invigorate civic conversation through intimate and transformative story-telling. Since 2003, the Ensemble and guest artists of Theatre B have brought to life a wide variety of the latest award winning plays and bold new works. Theatre B prides itself on removing barriers between actor and audience, creatively using space and intimate storytelling to intensify the audience experience. Theatre B productions are timely and relevant, inspiring a sense of community, engaging conversation, and prompting viewers to contemplate the stories long after they have left the theatre.
Press release distributors allow you to target your audience by location and industry, so assign your parameters accordingly. Schedule your release early in the morning on a weekday in order to maximize visibility. If applicable, add a photo or image to make the PR more eye-catching. Most press releases include a quote from someone affiliated with the company writing the PR, to infuse more personality into your message.
Here’s a press release that was created for fitness expert Pauline Nordin. It starts with the most important information: a new app release, and follows with a reason why you should care (Nordin outsold famed fitness trainer Jillian Michaels). It was effective because it gave all of the facts and was easily quotable for journalists interested in the story.
This may come as a big surprise, but you are never going to attract the attention of a journalist and get your foot in the door if you issue a cookie-cutter press release that waxes lyrical about how great your product or service is.
Of course, you’ll also want to consider which press releases receive the most social shares and web traffic referrals. You also only want to pay for the level of distribution you need, so the pricing structure will obviously matter as well.
On Wednesday, February 21, 2018 about 100 guests representing 37 charitable organizations attended the first Tampa Bay Charity Coalition luncheon of the year in the Church of Scientology’s Fort Harrison Ballroom. The non-profit representatives networked and helped themselves to a buffet lunch prepared… – March 03, 2018 – Church of Scientology FSO
While it can be a useful background document for journalists, a press release isn’t a story. If you want to maximise your chances of getting press coverage, you will have to tweak your idea, and your release, for different publications or programmes. You can find more information about how to find journalists’ contacts details in this article.
In a month-long trial by Vitis Public Relations, just three of 60 free press release distribution sites (Online PR News, Open PR and PR Fire) won mentions in Google news.  Four (PR Fire, News Wire Today, PR Zoom and Idea Marketers) won placements in Google web results.
As we uploaded each release, we looked for ease of use, additional complementary services, paid-for upgrades and whether registration was required to use the service. Each release was amended slightly so that we could identify if it were covered by other sites we would be able to identify which source they had got it from.
Technically, anything deliberately sent to a reporter or media source is considered a press release: it is information released by the act of being sent to the media. However, public relations professionals often follow a standard format that they believe is efficient and increases their odds of getting the publicity they desire. The format is supposed to help journalists separate press releases from other PR communication methods, such as pitch letters or media advisories. Generally, a PR body consists of 4 to 5 paragraphs with word limit ranging from 400 to 500. [1] However, press releases can be anywhere from 300 to 800 words[2]
PR Newswire for Journalists helps you stay on top of the latest news in your beat. You’ll also have access to ProfNet experts and multimedia to round out your stories, plus a media blog, job listings, and other resources.
To be exact, press releases actually draw our attention and make us read about the trending events and happenings from around the world. These press releases are usually used by professionals with the core reason of building public relations and gaining publicity. In the proceeding article, we are going to discuss about how to write a press release, how it works, its samples and formats along with some more important information and tips. So, without further a due, let us begin.
Search Engine Optimization. Most press release sites are designed to allow you to optimize your press release for search engines using tags, anchor text links, header tags, etc. If you’re not sure, look on the PR website for a statement about press releases being optimized for search engines (SEO).
The three-step Doggy Massage is available on DVD or internet download. These instructional videos teach the pet owner how to gently massage their pet into a state of relaxation, even during fireworks or afternoon thunderstorms. The Pet Spa, Inc. also makes available to its consumers a full line of beef, chicken, or turkey scented massage oils guaranteed to put your pet in a good mood.
In the body of the email, explain what is happening, when and where, who is involved, how it’s done and why it’s newsworthy. Make sure to offer all necessary information – including important dates, names, and locations.
If you’re tired of going the DIY route with your PR and you’re interested in finding out more about the costs of bring in the professionals, click here to download a free copy of our generic proposal and pricing list. If you have any other questions, let us know in the comments below or tweet us @ContentFac.
PublicityWires.com offers free online distribution of press releases and media requests. It is a fast growing online publicity resource center for both Public Relations associates and the members of the press.
Mequoda’s knowledge of the fundamental practices and technologies at the core of the media business is unsurpassed by any other group of consultants I know. If you’re in the media industry, Mequoda would be a valuable ally.
Very nice and relevant post. Can you also explain how to get it published? Do you write keeping publisher in mind? Or do you write and send to many publishers, to see who is liking the story and ready to publish? Do the publishers charge?
Be sure to make clear what this information is for by saying for more information, promo requests or to set up an interview, please contact (so and so). Also, include the band and/or label’s website/MySpace page here.
The last paragraph is typically a standard set of information about your company, including your mission, when the company was founded, awards it has received or other achievements. This provides basic background information the journalist or the public can use to put the release in context and understand more about who you are.
Thank you for the informative post. I would like to clarify one question of mine: so it is not true that these authority backlinks coming from the news sites will boost google ranking of the page they are pointing to ?
It’s simple. A press release is a one to two page document used to call attention to your company and its products/services. They are written in very formulaic ways, and with good reason. Hundreds, if not thousands, of these press releases come onto the scene every day. If they all took different formats, it would be a nightmare for the press to handle.
Here’s a tip that I just recently found out, there are a few sites that resell prnewswire’s products. The one’s that I have tried are Press Release Distribution to Major News & Media Outlets and www.onlineprnewscom . I’ve heard about ereleases too but haven’t tried them yet.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
A common oversight that can render a press release ineffectual is a lack of contact information for reporters to follow up with. Whether you or someone else at the company is the point of contact, don’t forget to include an email address and phone number on the release (preferably at the top of the page).
I specialize in writing press releases aimed at small businesses, and have been doing this for many years. One of the ways that my press releases are successful, is that almost all of my press releases make it to Google News and/or Bing News, thus giving them a much wider exposure. This particular press release is an example of how to tie-in your piece with a headline making story. It also received a very high pick-up from web services.
This is an important piece of your press release article because it tells readers and journalists when you want to see your article on the web or in print. It also gives you control over when the press release hits the media, which can have a massive impact on the success of your press release efforts.
Trek to Teach is a nonprofit organization that sends fluent English speakers to teach in Nepal near the Himalayas. In addition to teaching, Trek to Teach strengthens local communities by helping schools build infrastructure, paint their classrooms, and find furniture.
What about http://www.marketwired.com ? I’ve used their service several times and I find it very effective for the price. A lot of services to choose from and their reporting features are great to keep track of results.
GSF Mortgage Corporation is pleased to announce the addition of Brynn Kemp as a mortgage loan originator located in Crown Point, Indiana. She brings five years of experience in the mortgage industry and worked as a processor before becoming a loan officer. Despite using that office as a home base, she… – March 03, 2018 – GoGSF