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In a month-long trial by Vitis Public Relations, just three of 60 free press release distribution sites (Online PR News, Open PR and PR Fire) won mentions in Google news.  Four (PR Fire, News Wire Today, PR Zoom and Idea Marketers) won placements in Google web results.
Templates are easy to be customized and modify. This way you will be able to design in a format that will suit your organizational needs. You can either download press release template either in Microsoft Word format because it allows you to generate and customize your own press release.
Offer details here that strengthen your narrative, like creative or noteworthy ways your company developed the project or announcement at hand. Or, when applicable, comment on future implications of your announcement. 
The use of multimedia in any form (photo, video, audio, downloadable files, etc.) can greatly increase the pickup and visibility of your release. In regards to photo options, we have the following available as add-ons to your release:
You can sort any column alphabetically by clicking the arrow next to the column heading. I’d recommend going straight to Status header and finding the Winners. Those are the ones you’ll want to submit to.
If the news release is about an event, it is important to include a link to a Facebook event page. Most publications, especially daily ones, have digital versions via mobile app and web and love to have digital content to go along with the written word. Also, if it is a repeating event, include a link to a photo or two from the previous event. Host the image (use Google Drive or Dropbox or similar) and provide a sharable link rather than insert a large file attachment(s) to an email which could be blocked by an email server.
Select your individual distribution channels out of >250 free and premium news sites, national & international outlets, blogs, search engines and social media sites tailored to your specific needs. Distribute your business news across the web fast and easily with just one click only and get published immediately within a few minutes. Create visibility on major search engines like Google News and catch the attention of journalists and prospects.
It is always a good idea to monitor trending topics that relate to your business, such as popular hashtags on or new industry buzzwords (be wary of using too much jargon though). By optimizing your press releases for software searches, as well as traditional search engines, you will increase visibility of any release.
PRLog is designed to help businesses of all sizes, from small to large, with their online marketing, and the website offers services including not just press release distribution for free but also press room hosting, a business directory, job listings, and an expert directory.
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Duplicate content also comes into play in any discussion about potential downfalls of press releases. Since the media outlets that pick up your press release are syndicating the text, links will be coming in from identical content pieces. Because of the nature of press releases, this means that each link will be worth less than inbound links from unique content. That being said, the added domain authority of the news sites still makes it worthwhile to distribute.
Hi Makori, thanks for the comment and great question. The headline and the first sentence are both incredibly important and should both be treated as grabbers. I would argue that the headline is the most important element though because it is often the element that gets people to click and read the press release.
For other material, link to the virtual press office on your movie website, where they can download your EPK, poster, additional images and other promotional material, as well as watch your teaser or trailer. Check out our EPK tutorial for more info.
I slogged through writing a press release last year on my own, and it was pretty bad. It wasn’t all that clear and didn’t get picked up by anyone, but at least it took me a long time! I’ve been dreading the creation of this year’s version, but I have new hope now!
eReleases was launched in 1998 as a way to meet the press release distribution needs of small- and medium-sized businesses. Since then, it has grown to offer press release distribution services for all sizes of companies.
A portion of the press release should outline your product’s selling points, and make readers feel intrigued enough that they want to interact further with the products. To ensure that you’re including the unique benefits of your products in the press release, consider making a list of the things that make your product stand out before you sit down to write. This helps ensure you won’t miss anything when crunch time comes.
Admittedly, their starting price is a little higher than some other press release distribution services. eReleases explains this in their FAQ section as a result of their higher visibility and customized press release distribution, directly reaching journalists across many different markets and industries.
When you’re writing a press release, samples can be hard to find and replicate. While press releases are an essential part of online marketing and digital communication, they’re tough to write, and few people understand their structure.
All releases are targeted when you set them up to go out for distribution. Proper targeting can often mean the difference between thousands of reads and plenty of traffic streaming back to your money website or the lack thereof. Be sure you research every single industry your company, products, or services apply to before you set your industry targets pre-distribution.
Because it is one of the largest and oldest press release distribution services, PR Newswire charges more than some other press release websites. One negative we found was that they do not list their main prices on their site.
Your third paragraph could then give some detail on how the student developed the new battery, when we might expect to see it in use, how much it might cost, what effect it will have on mobile technology, etc.
The trick, professionals say, is knowing how to format a good release, where to send it, and what information to include. The release is the face of your company that you’re sending out into the world, so it’s not a task to be taken lightly. Don’t forget: With most press releases now available online through wire services or your company’s website, customers or clients may also be reading them, not just reporters.
While you can use these releases to build buzz around your brand and establish yourself as a thought leader, this content is likely used to drive engagement, demand and leads. To that end, be sure to include a direct call-to-action to optimize potential for audience engagement.
Let’s start with the basics. The opening line of your press release has got to tell the reader everything they need to know about this story. You need to tell them who the story is about, where it’s happening, what is happening, when it’s happening, why it’s happening and how. Do your best to get all six of these details into the top couple of lines – and preferably the opening sentence if you can.
Using a press release distribution free service can be ideal if you want to announce a minor bit of news or information or if you’re willing to put in the effort to also cross-promote your free PR on other channels.
Skip any unnecessary background information that could needlessly weigh down the importance of your message. Instead, give the straight-up facts so journalists can quickly understand the story and aren’t left deciphering what it’s about. Don’t forget that prospects will also read your release so be sure to make it accessible.
A Community Tool Box publication offers some tips on avoiding press release rejection by using proper grammar, spelling, titles, style, and prose. Remember, editors won’t fix your document for you; that’s on you. They might make minor changes.