press release date what is press releases

The next step in your press release writing process is creating a killer headline. Your headline should grab the attention of your audience (whether that’s an editor, reporter, or the general public) and encourage them to keep reading.
Example: A home security company is launching a new website with improved useability and customized features. Since the news is general and not talking about a specific product or service, we’ll usually point the links back to the company’s home page.
Use a hook. Tying your event into trends, news, and social issues can add excitement and urgency to a press release for an event. The reader feels they are getting more value by attending than staying away.
Want to get the word out about your crowdfunding campaign with a press release? Check out some of the free and paid press release services below. For more information on creating a press release, check out Ways to Improve the Visibility of Your Press Release and Tools You Can Use to Find Bloggers in Your Niche. 
As mentioned, we only included free sites with high ranks because you are who you associate with when it comes to search optimization and inbound links. Their ranks tell us about their SEO potential for any live links we put on their site. Over the years that we’ve maintained this list, PRLog has always remained at the top, but even sites like PR.com have lost rank across all search reputation monitors.
Include the company name in the headline, any subhead, and in the body of the first paragraph for better visibility via search engines and for news professionals and other readers. If you’re mailing a hard copy, you may put it on company letterhead.
Expert positioning:  showcase a company or organization’s individuals as go-to experts for the media.  Or focus on a report, statistics or results to show expertise of the company as a whole on certain topics or industry trends.  Example headline:  “ABC Company’s Vice President of Operations, Abby Brown, Talks Logistics within the Ever-Changing Software World.”
I’ve been a tech journalist for 20+ years and I couldn’t agree with Craig more: (a) there are some very good pointers in this article, but (b) watch out for the message coming across as a template-driven thing, and (c) for God’s sake never, ever send me a press release as a Word attachment! I honestly never look at them. Well, not unless I already know something about the topic and I know the sender. And then I’ll ask them to please not send me things like that any more. I know it sounds like a very grumpy attitude, but it’s just how it is. I’m sure the majority of journos feel the same about press release attachments. By all means consider these structure pointers but just put it all into the body!
If you’ve done your job and the news you’ve created is interesting, the next step is to tell that story. This is where the press release comes into play. In my opinion, it’s still the best and easiest way to share your news and spread your message.
Immediately following your grabber, compel readers to continue on with an engaging game description. Be sure to weave in core benefits, as well as what makes your game unique. Here is a great press release example of a strong game description.
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Hey Emmy, thanks a lot for this template! Right now, I’m writing a pre-launch press-release for my upcoming game Arcanox: Cards vs. Castles. I wanted to let you know, that the link to the AP Style Guidelines is not working anymore. Best regards, Christian