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WASHINGTON – The Office of the Director of Science and Technology (DS&T) within the Office of the Director of National Intelligence (ODNI)—in partnership with the Office of the Under Secretary of Defense for Intelligence (OUSD[I])— announced today the winners of its first public challenge contest, “Xpress,” to explore artificial intelligence (AI) approaches with the potential to transform the process by which analysts currently support policymakers and warfighters through the research and generation of written products.
PR.com is a site that was made to do more than just offer the best press release distribution services for free; it also offers a one-stop shop business marketplace for organizations to promote themselves, their goods, and their services.
Including quotes from people in your company can be helpful for journalists (and on regional or trade publications are often used, word for word). A common beginner’s mistake is to use quotes to provide information, for example, last year, we employed 100 staff in 12 different countries and turned over £5m.
I’ll be honest in that I have very little experience in using free sites. My PR agency for high-tech clients has always used a paid service. However, that costs upwards of $500 per release, and now that I am helping entrepreneurs and small businesses get PR, I am asked this question all the time:
SEO expert Jeremy Levey, now with Mars Med Supply, recalls when he worked at CardCash.com and the company signed up for a 12-month unlimited press release plan in 2013. “We sent many press releases with a decent amount of links and got little SEO boost from it. We actually saw the drop in effectiveness over the course of 2013 and we just dropped it towards the end,” he told online marketing agency Local Fame.
As we uploaded each release, we looked for ease of use, additional complementary services, paid-for upgrades and whether registration required to use the service. Each release was amended slightly so that we could identify if it were covered by other sites we would be able to identify which source they had got it from.
There are so many different press release distribution websites that it can be confusing trying to figure out which ones to use. After years of distributing press releases, we have come up with a list of the best free and paid press release distribution websites. In no specific order, here are our favorite press release distribution websites –
Find out which bloggers and journalists your audience follows and reads. Read their past articles. Get to know them through their profiles. When you reach out, add a personal touch that sets you apart from the mountain of other press releases they receive.
If you’re ready for your press release to go out to the public right now, use the words “FOR IMMEDIATE RELEASE” at the top of the press release. If you need to hold the release until a certain date, however (this is commonly the case in product launches), put HOLD RELEASE UNTIL before your specified date.
Hi Makori, thanks for the comment and great question. The headline and the first sentence are both incredibly important and should both be treated as grabbers. I would argue that the headline is the most important element though because it is often the element that gets people to click and read the press release.